Cultural Nuance

Business Communication

Presented By-
Name: Nafis Billah
Id:
 What is Cultural Nuance?

Cultural nuance is the words, phrases, and beliefs that differ

between countries and regions. For example, in the UK, they’ll
have a biscuit with a cup of tea; while in the US, we eat cookies.
These are the little things that make each culture unique.

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Why cultural nuance needs a native translator

 Understanding your target market and audience is essential as there can be

a cultural gap from one country to the next, where slogans and initiatives
don’t resonate.

 When it comes to translating marketing materials, understanding your

audience and the nuances of their language is especially important.

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 Cultural nuance isn’t about words
 When localizing your website, social media accounts, and marketing materials, it isn’t just the words
that you need to consider, but the impact the colors and images you use have on your target market.

In Western cultures, red often symbolizes excitement, passion, love, or danger. In China, red
represents happiness, good fortune, and prosperity – again still quite positive.

 However, in South Africa, red is associated with mourning and the bloodshed during the country’s
struggle for independence. Europe and the United States often associate the color purple with magic
and mystery, which is still linked to wealth.

 In many cultures, purple is the color of death or mourning. In Italy, which strongly associates purple
with funerals, wrapping a gift in purple paper is considered poor taste, and it is bad luck to wear
purple to an Italian opera.

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 Summary

When you decide to expand into other countries, you must understand their culture,
beliefs, and customs to create the right first impression. If you want to be accepted
as a trustworthy business, your content must reflect how your target market views
itself and appear as if written by a native author. Understanding the cultural nuances
of your target market will help you avoid mistakes that make your company appear
insensitive and enable you to become a trusted partner in their country.

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Thank
You