INDIGENOUS &

COLONIAL INFLUENCES

MENDOZA, JOHN CARL C

BSED 3C – SOCIAL STUDIES
PHILIPPINE POP CULTURE
Popular culture can be traced back to the Spanish period of
the Philippines. It was employed and brought by the Spanish
to the native Filipinos through literature and plays to capture
their hearts; thus emphasizing the colonial origins of popular
culture in the Philippines.
It began as a replacement of the 01 native culture with a

Christian and European tradition through the children of

the native elites. They became the means for appeasing
02
the natives through vernacular literary forms. One such
popular form was the representation of Jesus Christ’s
suffering and resurrection through plays or drama. This form
served as a vessel for the spread of Christianity while the
songs and comedy were vessels for the Spanish monarchy.
04
Popular culture was introduced to the Philippines to win the Filipino
populace to the ideology of the Spanish regime. It was created to
promote the Church and the State’s interest.

When the Americans came to colonize the Philippines, the

appropriately-called popular culture was introduced to the
Philippines.

• Printing press,
• Radio,
• Television,
• Film
 The definition of popular culture in the
Philippines is not just “of the people”
but “of the mass”, which is basically
construed to be urban and industrialized.
MAJOR AREAS OF PHIL. POP CULTURE

● Komiks
● Film
● Radio
● Popular Magazine
● Popular Music
KOMIKS (COMICS)

• “Kenkoy” was 0 the first Filipino comic strip.

02
• First appearance was in 1929.
• Created by Antonio Velasquez.
• It was only made with four frames and was used as a
filler for a weekly popular magazine Liwayway
 FILM
• Cinematrografo are short-featured films that were first shown in the Philippines.

• The first feature films that were produced locally were in 1909, featuring the life of Jose
Rizal. Jose Nepomuceno’s “Dalagang Bukid” was the first full-length feature film shown in 1919.

• The Philippine movie industry moved from the big-studio syndrome to the present
proliferation of small independent producers with challenges such as high taxes, high
production costs, raw material scarcity, no aid from the government, little or no
professional training for actors and technical staff, and the greatest challenge was the
competition from foreign movies.
RADIO

• Radio stations in the 20s were owned and

operated by an electrical supply company and
organized by an American named Henry Hermann.
These stations were for demonstrations primarily and
provided music for two years.
POPULAR MAGAZINES

• The Philippine Magazine was the first magazine

circulated in the Philippines in 1905. However, it was
not popular yet because it was in English, since the
teaching of English has just begun in 1901, so it has not
reached the majority just yet.
POPULAR MUSIC
• At the beginning of the 70s, Philippine pop music
was certainly American. However, Philippine popular
0
music was also present in the form of kundimans, love
songs, zarzuelas, street songs, and children’s nonsense
songs but these were not sung on stages or even
played in the airwaves. Philippine pop culture was
basically American, from pop, to rock, and even
Broadway, to variety shows in television.
 Mars
Despite being red, Mars is actually a
You Could Use cold place full of iron oxide dust

Three Columns,
Why Not? Jupiter
Jupiter is a gas giant and the biggest
planet in the Solar System

Venus
Venus has a beautiful name and is the
second planet from the Sun
A Picture Always
Reinforces the
Concept
Images reveal large amounts of data,
so remember: use an image instead of
long texts
A Picture Is
Worth a
Thousand
Words
Awesome
Words
Because key words are great for
catching your audience’s attention
Use a Graph to Show Your Data

Mercury
Mercury is the closest
planet to the Sun

Venus
Venus has a beautiful name,
but terribly hot

To modify this graph, click on it, follow the link, change the data and
paste the resulting graph here, replacing this one
Use a Graph to Show Your Data

20%
Despite being red, it’s
actually a cold place

80%
Mercury is the closest
planet to the Sun

To modify this graph, click on it, follow

the link, change the data and paste the
resulting graph here
Sometimes, Reviewing
Concepts Is a Good Idea

Mercury Venus Mars

Mercury is the closest planet Venus has a beautiful name, Despite being red, Mars is
to the Sun but it’s very hot actually a cold place

Jupiter Saturn Neptune

It’s the biggest planet in the Saturn is the ringed one and a Neptune is the farthest planet
Solar System gas giant from the Sun
 Mars Mercury
Despite being red, Mercury is the closest
Mars is actually a cold planet to the Sun and
place full of iron the smallest in the
oxide dust Solar System
How about Four
Columns?
Jupiter Venus
Jupiter is actually a Venus has a beautiful
gas giant and also the name and is the
biggest planet in the second planet from
Solar System the Sun
Or Three Columns?

01 02 03

Mars Jupiter Venus

Despite being red, Mars is Jupiter is actually a gas giant Venus has a beautiful name
actually a cold place full of and also the biggest planet in and is the second planet from
iron oxide dust the Solar System the Sun
Infographics Make Your Idea Understandable…

Mars Saturn
Despite being red, Saturn is the ringed
Mars is a cold place one and a gas giant

Mercury Venus
It’s the closest planet It has a beautiful
to the Sun name, but is very hot
 02
Every Artist Was
First an Amateur

You can enter a subtitle here if

you need it
Explain Your Thoughts

Mars Mercury
Despite being red, Mars is Mercury is the smallest
actually a cold place full of planet in the entire Solar
iron oxide dust System

Jupiter Venus
Jupiter is actually a gas giant Venus has a beautiful name
and also the biggest planet in and is the second planet
the Solar System from the Sun
 This Text Seems to
Be Important...
Mercury is the closest planet to the
Sun and the smallest one in the Solar
System—it’s only a bit larger than the
Moon
This Is a Table!

Mass Diameter Surface Gravity

Mercury 0.06 0.38 0.38

Mars 0.11 0.53 0.38

Saturn 95.2 9.4 1.16

This is a Map
Saturn
Saturn is the ringed one
and a gas giant

Mars
Despite being red, Mars
is actually a cold place

Mercury
It’s the closest planet to
the Sun
Find the True
Artist in You
Artsy Anna Brilliant Birdie
Here you could talk a bit Here you could talk a bit
about this person about this person
A Timeline Always Works Well

2015 2017 2020 2023

Mars Mercury Saturn Venus

Despite being red, Mercury is the Saturn is a gas giant Venus has a
Mars is actually a closest planet to the and has several rings beautiful name, but
cold place Sun is terribly hot
Try This Other Timeline

Saturn is the ringed

2015 Saturn one and a gas giant

Despite being red,

2017 Mars Mars is a cold place

It’s the closest planet to

2020 Mercury the Sun
7,498,300
Big numbers catch your audience’s attention
Here Are Some Percentages

37% 59% 85%

Mars Mercury Saturn

Despite being red, Mars Mercury is the closest Saturn is the ringed one
is actually a cold place planet to the Sun and it’s a gas giant
 386,000 km
is the distance from Earth
and the Moon

333,000.00 24h 37m 23s

earths is the mass of the is the total of Jupiter’s
Sun rotation period
Desktop
Software
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Tablet App
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 Mars
Despite being red, Mars
is actually a cold place

Mobile Web Mercury

You can replace the image It’s the closest planet to
with your own work. Delete the Sun
this one, add yours and center
it properly

Saturn
Saturn is the ringed one
and a gas giant
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