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    Manas Lahane presented on their internship project at Mondelez International. [1] The project focused on expanding outlet reach and increasing merchandising scores. [2] Goals included achieving targets for program outlets and SAS outlets, as well as inspecting SAS outlets. [3] Through training retailers, increasing awareness of programs, and rectifying issues, the presenter was able to increase merchandising scores, close underperforming outlets, and inspect SAS displays.

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    Mondelez Presentaion IIP Mon (2)

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    Manas Lahane presented on their internship project at Mondelez International. [1] The project focused on expanding outlet reach and increasing merchandising scores. [2] Goals included achieving targets for program outlets and SAS outlets, as well as inspecting SAS outlets. [3] Through training retailers, increasing awareness of programs, and rectifying issues, the presenter was able to increase merchandising scores, close underperforming outlets, and inspect SAS displays.

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    12 views11 pages

    Mondelez Presentaion IIP Mon

    Uploaded by

    aniketdixit135
    Manas Lahane presented on their internship project at Mondelez International. [1] The project focused on expanding outlet reach and increasing merchandising scores. [2] Goals included achieving targets for program outlets and SAS outlets, as well as inspecting SAS outlets. [3] Through training retailers, increasing awareness of programs, and rectifying issues, the presenter was able to increase merchandising scores, close underperforming outlets, and inspect SAS displays.

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    of 11

    IIP PRESENTATION

    Presented by – Manas Lahane


    Company – Mondelez International
    Class – M2
    Roll no. - 021230022131
    Overview of the sector
    • Sector Overview
    • Mondelez International operates in the Fast – Moving Consumer Goods
    sector.
    • Key Characteristics
    • FMCG includes products like food, beverages, toiletries, and cleaning
    products, which are consumed or replaced frequently.
    Introduction to Mondelez International
    • Mondelez International: Formerly known as Kraft Foods Inc., this
    global consumer goods powerhouse has a history dating back to 1923.
    • Iconic Brands: Home to beloved brands like Oreo, Cadbury, and
    Toblerone.
    • Global Reach: Operations in 150+ countries, serving diverse consumer
    markets worldwide.
    • Mission: Creating "delicious moments of joy" for consumers while
    emphasizing sustainability and community engagement.
    Objective of the project
    • Expansion of outlets and increasing the Merchandising score.
    • Target achievement of Program outlets and SAS outlets
    • Inspection of SAS outlets.

    Type of project
    • Live Project
    New RLA / Expansion
    False
    Less
    Less Information
    Challenges Faced - Awareness
    motivation
    among PC’s
    regarding
    NEW RLA

    • Explained PC’s importance of New RLA and its Benefits


    • Learned about opening a New RLA on Meranet
    • Explained new retailers about M Score, Green call and other parameters as well as
    their benefits to connect with the distributor and company

    NEW RLA COUNT FOR THE RD


    M – Score
    • Trained New PC’s for M score
    • Increased Awareness regarding M score among the PC’s
    • A to B work was done of the shops for the shops with interchanged visicoolers.
    • Sent daily updated reports to the PC for reason of rejection
    • The Overall M – Score was raised to 2.7 for the RD

    Improved M
    score
    Rectifying
    the mistake
    Identifying
    the problem
    for particular
    M score
    Program Outlets
    • Closed P5 and P7 Outlets with PC’s.
    • The company's overall structure for programme outlets was comprehended.

    Pitched the products


    and pushed for more
    Clarified the sales and closed the
    outlet’s sale deals and achieved
    Identified the and payout targets
    Problem for
    closure
    scheme Closed
    82 %
    of Program
    outlets
    which were
    assigned to
    me
    Inspection of SAS Outlets
    • Inspected whether all the display given by the company are in order.
    • Discussed with merchandiser regarding the missing display
    parameters.
    • Explained the point slab, payout and importance of display to the SAS
    owner. TYPE OF RE NUMBER OF
    OUTLETS
    VISITED
    SAS 13

    P7 (HEG, FS, 80
    CHEM)
    P5 (BISC, AD) 56

    Before After End Cap at Padam Trd. PVT LTD. (2633767)


    Other Responsibilities
    Closed Pending Consumer complaint
    Worked on target achievement of NPD

    Green call
    • Modified the PC’s Pitch for Green call which increased the amount of conversion
    rate also made a pitch for myself.
    • Conversion of green call was improved when I went on the beats with PC’s
    • Daily PC evening report was maintained in order to track the Green call and
    movement.
    Learnings and Outcomes

    Problem Solving ability 1 6 Retail insights.

    Negotiation 2 5 Market analysis

    3 4 Visual impact on sales.


    Team Management
    Some Pleasant Memories

    Thank You

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