Professional Documents
Culture Documents
Persuasion
Lecture Outline
Attitudes: What are they, Why are they
important, How do we measure them??
Attitudes and Predicting Behavior
Attitude Change and Persuasion
Compliance
What is an Attitude?
Summary evaluation of an object of thought
(Bohner & Wänke, 2002)
Consists of Affective, Cognitive, and
Behavioral components or evaluative
responses
Why Are Attitudes So Important?
Relationship to Behavior
Personal Relationships
Politics and Public Opinion
Consumer Issues
Attitudes and Social Psychology
Individual, Interpersonal, and Societal
Levels
Psykologisk Institutt Examples
Health Attitudes
Illegal Immigrants
Pro Social Attitudes
Function of Attitudes (Bohner & Wänke,
2002)
Knowledge