Department of Industrial Engineering & Management

18IMP81 – Major Project (BIBO)

Phase-I Review
on
Investigative study for reducing the delivery lead
time to prevent order backlogging
Submitted By:-

Animesh Kumar(1RV19IM006)

Under the guidance of

Dr. N.S.Narahari Mr. Vikash Kumar

Professor, Co- Founder,
IEM, RVCE BIBO
Internal guide details External guide details
 Department of Industrial Engineering & Management

About BIBO
BIBO stands for Breathe In Breathe Out! As the name suggests, Bibo stands for respiratory
wellness with a range of premium products for catering to both acute and chronic needs.

It is an OTC brand for respiratory problems.

Target Group: The products are safe for kids as well as adults with initial marketing targeting
kids and now moving to adults.

Omni-Channel Brand: BIBO is a digital pharmaceutical company which has a range of

products sold through both online as well as offline mode.
 Department of Industrial Engineering & Management

Products

Vapor Patch
Saline Nasal Spray
Breathofy Syrup

Breathe Blend
 Problem Definition – Need For Carrying Out the
Project

The delivery time of products to north eastern parts of India as

well certain northern parts of India is around 8 to 12 days which is
considered a lot when concerned with pharmaceutical products.
 Existing system

HUB 1 Customer

Central Distributor HUB 2

Customer
Warehouse Warehouse

HUB 3 Customer
 Existing system
• Currently, there is only one warehouse located in Bengaluru and the time taken to
deliver products to north eastern parts of India and some northern parts of India is roughly
8-12 days.

• Whenever an order is placed, the products are packed from this warehouse and
delivered to an intermediate site.

• From there the package is delivered to the exact address.

 Department of Industrial Engineering & Management

LITERATURE SURVEY

TITLE AUTHOR YEAR KEY LEARNING

"Designing Distribution M. Daskin 1995 Distribution network design
Networks" involves balancing multiple
factors, such as transportation
costs, inventory levels, and facility
locations, to optimize overall
supply chain performance.

"Distribution Network R. Dekker and I. A. van 2003 Reverse logistics network design
Design for Reverse Donk involves managing the flow of
Logistics" products from end-of-life back to
the point of origin, and can
involve trade-offs between
environmental, economic, and
social factors.

"Designing Distribution X. Huang 2019 E-commerce distribution network

Networks for E- design involves considering new
commerce" customer demands, such as fast
delivery and flexible return
policies, and requires innovative
solutions such as crowd-shipping
and lockers.
 Department of Industrial Engineering & Management

LITERATURE SURVEY
TITLE AUTHOR YEAR KEY LEARNING
Supply Chain Sunil Chopra, 2014 This book gave an idea about the
Management Peter Meindl different distribution networks and the
important factors that are related to the
those distribution networks. Also, it
explained the need of combining
networks for an organisation.

Analytic hierarchy Mithun J. Sharma, 2008 The AHP methodology can help managers
process to assess and Ilkyeong Moon to make more informed decisions by
optimize distribution providing a structured approach to
decision-making. The AHP model provides
network a comprehensive framework to evaluate
different alternatives based on multiple
criteria, which may otherwise be
challenging for managers to evaluate.

Loss minimization Shilpa Kalambe 2013 The paper highlights the advantages and
techniques used in limitations of each technique and suggests
distribution network: directions for future research in the field.
bibliographical survey
 Department of Industrial Engineering & Management

LITERATURE SURVEY
TITLE AUTHOR YEA KEY LEARNING
R
Competitive Supply Reza Zanjirani 2013 This paper provides an overview of
Chain Network Design: Farahani, Shabnam different classifications, models,
An Overview of Rezapour, Tammy solution techniques, and
applications related to competitive
Classifications, Models, Drezner, supply chain network design.
Solution Techniques The paper highlights the need for
and Applications incorporating various factors such as
demand uncertainty, pricing
strategies, and transportation costs
into the design process to make the
supply chain network more
competitive.

An uncertain Jiayu Shen 2020 This paper talks about the use of
sustainable supply robust optimization techniques that
chain network can help address uncertainty in
supply chain network design and
ensure the resilience of the network.
Incorporating sustainability into
supply chain design decisions can
improve the overall performance of
the network.
 Department of Industrial Engineering & Management

LITERATURE SURVEY
TITLE AUTHOR YEAR KEY LEARNING
"Application of AHP in Nguyen et al. 2015 In this study, AHP was used to
distribution network evaluate different distribution
design" network design alternatives. The
authors identified several criteria,
such as transportation cost, lead
time, and delivery reliability, and
used AHP to determine the relative
importance of these criteria. The
results of the study showed that
the proposed approach could help
decision-makers select the best
distribution network design
alternative.

Distribution network Daniela Ambrosino 2004 The paper presents an overview of

design: New problems the challenges faced in distribution
and related models network design.
This paper proposes various
models and approaches for solving
the distribution network design
problem, including mathematical
programming, heuristic algorithms,
and simulation-based optimization.
 Objectives

• To reduce the delivery lead time of the existing system.

• To minimize the first mile time of the existing system.

 Methodology

• Develop a thorough understanding of the previously placed orders in terms

of the location and quantity.

• Create a network model with inputs as customer information(location),

distribution centres, demand, facility expenses, path, vehicle type, etc. on
AnyLogistiX software

• Perform network optimization on AnyLogistiX software which can provide

distribution facilities as well as sourcing options.
Methodology
 Methodology

NETWORK OPTIMIZATION:

• Will provide the most optimal locations for distribution facilities.

• The most optimal solution is the best set of flows and facilities considering a
profit maximizing objective.

• Inputs for network optimization:

1. Demand

2. Location of suppliers, customers, existing and potential facilities and paths

between the supply chain elements.
 Methodology

NETWORK OPTIMIZATION:

Inputs( continued):

3. Inventory

4. Distribution centres Fixed costs, variable costs and transportation costs.

5. Time periods
 Tools Used

AnyLogistix Software
 AnyLogistiX is a supply chain optimization software that helps with network
optimization and simulation modelling.

 It allows to create a network model and set parameters and work on the optimization
of the model.
Thank You