Prospects of the GGL

strategy in the development

of new dairy products
By: Sonia Alami
 Dairy Products

Milk and Milk-Based

Beverages Cream
Milk and buttermilk, flavored and or Pasteurized cream, UHT, whipped
fermented milk-based beverages cream and low fat cream,

Milk-Based Desserts Milk Powder

Pudding, yoghurt and ice cream Milk powder and
cream powder

Condensed Milk and Its

Cheese
Analogues
Condensed milk, creamer drinks Cheese without hardening, cheese
peram, cheese whey, processed
cheese, analog cheese, whey
protein cheese
 “Should GGL expand its production and
dairy products beyond fresh milk ?”
Yes, Why???

Attracting new consumers

Expansion
Making a profit by selling more output to consumers
Goals

Dominating the market by controlling a higher market share

Business expansion is a stage where the business reaches the

point for growth and seeks out additional options to generate
more profit
 How attractive is the dairy market

 Indonesia's ice cream market had total revenues of $527.0 million in 2019, representing a compound annual growth
rate (CAGR) of 10.4% between 2015 and 2019
 Market consumption volume increased at a CAGR of 6.3% between 2015 and 2019, to a total of 105.3 million
kilograms in 2019 *ReportLinker, 2020
 Expansion strategy by creating new products: Ice Cream

Indonesia's Ice Cream market potential is the largest

with the highest growth in the ASEAN region

Source : Euromonitor 2017

By creating new products in the form of ice cream,
GGL can reach a wider market both domestically and
internationally

Remembering that ice cream is much loved by all circles,

both young children and adults. Ice cream in Indonesia has
become a popular product with various innovations
 Indonesian Ice Cream Market Competition Landscape
Indonesia Ice Cream Market Share by Volume: 2017-2018
(in %)

The domestic ice-cream market in Indonesia is dominated by

Unilever, followed by Campina, Aice and others

Why unilever and campina can maintain popularity in

Indonesia Ice Cream Market Share by Value: 2017-2018 Indonesia?
(in %)
Because the company strategy they implement is right

According to, Indonesia-investment.com, Campina Ice

Cream Industry now has 30 distributors across the country
and it now targets to penetrate the smaller cities.
 Innovative and sustainable Product Development

Kids Flavored ice cream with attractive and unique packaging

Impulse Teenage ice cream cone with flavor variants

Adult ice cream in larger packaging

Ice Cream

In-Home Family large packaged ice cream for consumption together

 Product concept strategies
Direct Sales* GGL's strategy in winning the ice cream
market competition in Indonesia
Traditional Market Modern Market

Marketing strategy Institutions Mobile Unit • Varied product development. A wide range
of ice cream products such as cones, cups,
tourist attractions Event packs, and sticks
E- Commerce Sales*
• Affordable product price
• Using ice cream making ingredients high
quality and hygienic
• Environmentally caring company – Green
` Company
• Strong branding strategy
 Thank
s
CREDITS: This presentation template
was created by Slidesgo, and includes
icons by Flaticon, and infographics &
images by Freepik

Please keep this slide for attribution