Professional Documents
Culture Documents
ll s it
a
h
It
Ne
scafe
Good Food, Good Life.
Nestle, headquartered in Vevey, Switzerland, is a
global food and beverage corporation renowned for
its extensive product range. Employing over
308,000 individuals, Nestle operates in 190
Chairman and Managing Director
countries and has a strong commitment to Mr. Suresh Narayanan
Confectionery
Product Mix
Pricing strategy beneficial to both:
Nescafe and Maggi carry slightly higher price tags, reflecting their product
quality without compromising brand loyalty
Trade Consumer
Promotion promotion
Lifestyle : In India, Nestle consumers are increasingly seeking healthier, brand-conscious, and quality-conscious food and beverage
options, with a growing preference for e-commerce shopping. For example: Acti Plus Probiotic, A+ Slim Milk, etc.
Behavior: Typically brand-loyal, Nestle consumers in India trust the company's products and often rely on advertising and social media for
purchase decisions. For example: Nescafe advertisements, Kit Kat tagline, etc
Psycho-graphics: Busy and health-conscious, Nestle consumers in India seek convenient, nutritious, and quick meal options for their
families. For example: Nescafe Instant Coffee
Competitors and Competetive Advantage
PepsiCo is an American multinational food, snack, and beverage corporation headquartered in Purchase, New
York.
PepsiCo's food and beverage brands include Pepsi, Lay's, Doritos, and Quaker Oats.
Unilever is a British-Dutch multinational consumer goods company that produces a wide range of food and
beverage products, as well as personal care and home care products.
Unilever's brands include Dove, Knorr, Lipton, and Hellmann's.
Mondelez International is an American multinational snack food and beverage company headquartered in
Deerfield, Illinois.
Mondelez International's brands include Oreo, Cadbury, and Milka.
Nestlé's competitive advantage comes from its strong brand recognition, its wide range of products, and its global reach. Nestlé is also known
for its innovation and its ability to adapt to changing consumer trends, promotional tactics and robust distribution channel.
Sales figures and forecast
The following forecast is based on the following assumptions:
Global economic growth will continue in FY 2023-24 similar to FY 2022-2023.
Nestlé will continue to innovate and launch new products that meet the needs of consumers.
Nestlé will continue to invest in marketing and advertising to promote its brands.
Source:
1. https://www.moneycontrol.com/news/business/earnings/nestle-standalone-june-2023-net-sales-at-rs-4658-53-
crore-up-15-41-y-o-y-11052531.html
2. https://www.moneycontrol.com/financials/nestleindia/results/yearly/NI