Business Communication-1

APO-1 Final Group Project

Debasya Sahoo (230103059)
Rooturaj Swain (230103180)
Aditi Vatsa (230101008)
Priyam Arora (230101155)
Kartikeya Sharma (230102042)
Aarish Afsar (230101002)
Ananyaa Singh (230102012)

Subject: Addressing Recent Concerns

Regarding LGBTQ+ Content Removal in Gulf
and Arab Countries
Problem Statement

The objective of the communication sent

should cover the following

To inform about the issue

Problem Statement :
The CCO has to send a communication
to the board of directors of Netflix
for notice from the Gulf and Arab countries
To persuade the board of directors
on banning of LGBTQ+ content on Netflix.
of the stand you are taking in the
context of the issue

To share the communication strategy

to handle the issue
 Framing of the communication
Informing About the Issue:
• I hope this message finds you all in good health
and spirits.
As the Chief Content Officer of Netflix, I am writing to
inform you about a pressing issue that requires our
Immediate attention and strategic response.
• In recent times, we have received notice from the Gulf
and Arab countries regarding concerns about
the presence of LGBTQ+ content on our platform.
• It has come to our attention that there has been significant
feedback and notice from Gulf and Arab countries expressing
discomfort and objection to the LGBTQ+ content available
on Netflix.
• These concerns revolve around cultural sensitivities, religious
beliefs, and the perception that such content contradicts
local values and norms.
• As a responsible global entertainment provider, we recognize
the importance of addressing these concerns while staying
true to our commitment and conviction.
Taking Our Stand
Persuading Our Stand:

• In light of these concerns, I want to emphasize that our approach to handling

this matter is rooted in our dedication to inclusivity, respect for local sensitivities,
and our unwavering commitment to creativity and artistic expression.

• Our stand is not one of compromise, but rather a balance that respects the
diversity of perspectives and values. While we firmly believe in the importance of
LGBTQ+ representation and storytelling, we also understand the significance of
being culturally sensitive and responsive to the unique dynamics of each region

• Our mission as a streaming platform has always been to connect people through
stories that resonate with their lives. We firmly believe that stories have the power
to bridge gaps, inspire empathy, and foster understanding.

• As we navigate this complex issue, we are guided by the principle that our
content should reflect the diverse realities of our global audience, while also
respecting the legal and cultural boundaries within which we operate
Communication Strategy
To address this issue effectively, we propose
a comprehensive communication strategy
that encompasses the following
key components:

Engagement with Local Authorities and Organizations: Content Advisory and Local Customization:
• We will initiate open and respectful dialogue with govt • We will work closely with local content experts
authorities, cultural institutions, and local to develop advisory guidelines that ensure
organizations in the Gulf and Arab countries. our content aligns with cultural sensitivities.

• By engaging in transparent conversations, we aim • Moreover, we will explore opportunities

to better understand their concerns and find to develop region-specific content that
common ground that respects both cultural values resonates with local audiences, while
and our commitment to creative expression respecting their values
Communication Strategy (continued)

Education and Awareness:

• As part of our commitment to fostering understanding, we will launch
educational initiatives that highlight the importance of diversity, inclusion,
and empathy.

• These initiatives will aim to bridge the gap between different perspectives
and promote conversations that lead to greater mutual respect

Transparency and Communication:

• We will keep our subscribers and stakeholders informed about our efforts
and progress in addressing this issue.

• By demonstrating our commitment to responsible content curation,

we aim to foster a deeper sense of trust and understanding among
our diverse audience.
 Conclusion and Thanks

• In conclusion, I want to assure the Board that our response to this issue is not driven by compromise, but rather
by a genuine desire to find a harmonious way forward.
• We understand the complex nature of this challenge and are
dedicated to preserving our values of diversity and inclusion, while also respecting the cultural and societal norms
of the regions we serve.

We appreciate your understanding and support as we navigate this sensitive matter. Together, we can continue to
deliver high-quality entertainment that resonates with audiences around the world, while respecting the unique
dynamics of each region.

Thank you for your time and consideration.

Sincerely,

Rachel Whetstone
Chief Content Officer
Netflix