Chapter 10:

CREATING
SUSTAINABLE
COMPETITIVE
ADVANTAGE
Student ID: 2335161
Name: Zoha Nadeem
Course: Strategic Marketing
 Uniqueness Inimitability
• McDonald's introduced a novel technique of
• The film illustrates how difficult it is to duplicate
quick and effective service within 30 seconds,
McDonald's success because of the founders'
which completely changed the fast-food sector.
meticulous approach and careful preparation.
• The movie emphasizes how special it is for • Ray Kroc faces challenges when attempting to
McDonald's to have standardized their replicate the McDonald brothers' approach,
preparation and serving procedures such that highlighting the importance of being impossible
every franchise store follows the same to imitate.
procedures.
Sustainable
Competitive Advantage

Creating Value For Customers

• The movie shows how McDonald's added value

by providing quick food that is both accessible
and reasonably priced, making it a popular
option for a variety of customers.

• The movie portrays McDonald's dedication in

maintaining an identical standard of excellence
for all of its menu items, which offers value for
customers .
 Economies of Scale: Ray Kroc's vision to expand McDonald's
nationwide showcases the pursuit of economies of scale through
increased production and distribution.

Timings: The timing of business decisions, such as when to

expand or introduce new menu items, influences costs and
revenues in "The Founder“.

Inter-relationships: The inter-relationships between

Cost franchising, real estate, and supply chain management in the
movie demonstrate how these factors can impact costs and
Drivers profitability.

Integration: The integration of new process in the movie, such

as the Speedee Service System, affected the cost structure of the
business.

Linkages: The movie "The Founder" shows how the linkage

between Ray Kroc and the McDonald brothers led to the
expansion of the McDonald's franchise, impacting costs.