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  • Phase Ii

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    sakshamkalia786
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    This document contains a SWOT analysis for Mahindra engines. The strengths include trust in the brand name, strong vendor relationships, a large number of authorized service stations, and fuel-efficient engine models. Weaknesses include inconsistent dealer pricing, high maintenance costs, and vehicles being out of reach for the working class. Opportunities exist in improving infrastructure and standards of living. Threats include market disruption and strong competition from Tata and Maruti Suzuki.

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    Original Title

    PHASE-II

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    This document contains a SWOT analysis for Mahindra engines. The strengths include trust in the brand name, strong vendor relationships, a large number of authorized service stations, and fuel-efficient engine models. Weaknesses include inconsistent dealer pricing, high maintenance costs, and vehicles being out of reach for the working class. Opportunities exist in improving infrastructure and standards of living. Threats include market disruption and strong competition from Tata and Maruti Suzuki.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2 views15 pages

    Phase Ii

    Uploaded by

    sakshamkalia786
    This document contains a SWOT analysis for Mahindra engines. The strengths include trust in the brand name, strong vendor relationships, a large number of authorized service stations, and fuel-efficient engine models. Weaknesses include inconsistent dealer pricing, high maintenance costs, and vehicles being out of reach for the working class. Opportunities exist in improving infrastructure and standards of living. Threats include market disruption and strong competition from Tata and Maruti Suzuki.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 15

    PHASE-II

    INTERSHIP PROJECT

    1
    SWOT
    ANALYSIS

    Add subtitle here


    STRENGTH
    • (a) Trust individuals are having in the brand name Mahindra engines.

    • (b) Strong relationship with vendors


    • (c) Number of approve administration station is in great number than that of contenders
    • (d) Product depends on M-HAEK and CRD motor which are effectively running on streets.
    • (e) Most of the market is credit driven so natural money given by Mahindra engines (Mahindra
    Click icon to add picture finance) itself as well as other people is an edge over contenders.
    • (f) Stylish when contrasted with Tata item.
    • (g) More roomy than Tata item.
    • (h) Safer than Tata item.
    • (I) The size of fuel chamber is huge.

    3
    WEAKNESS

    • (a) Dealers are selling vehicles at various costs in a singal city.


    • (b) Changing of unique parts by a sellers.
    • (c) Type of MRF isn't having a generally excellent case handling framework. Guarantee
    handling is completed just two times every week.
    • (d) Average is not exactly that of goodbye item.
    Click icon to add picture • (e) Maintenance cost is high.
    • (f) Vehicle is out of the arrive at working class since starting of Mahindra sports utility v is
    over 4 lakhs.
    • (g) Rising expense of unrefined components bringing about regulation edges. Hence limits
    cant be advertised

    4
    Click icon to add picture

    OPPORTUNITIES
    • (a) Improving road infrastructure.
    • (b) Standard of living of country people are
    improving day by day because of increasing
    per capita income so there is a chance of
    spreading the business in every nook corner of
    the city.
    • (c) Lenient norms for generation of permits.

    5
    Click icon to add picture

    THREATS
    • (a) Demand contraction due to
    marketupheaval
    • (b) Strong presence of TaTa product maruti
    product

    6
    COMPETITORS

    7
    TATA MOTORS
    Slide 27
    MARAUTI SUZUKI
    Slide 27
    HYUNDAI
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    Category 1 Category 2 Category 3 Category 4

    Series 1 Series 2 Series 3

    15

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