Entreprenuership, Innovation, and Design

 Name
 Institution
 course
 Instructor
 Date
Entrepreneurship and
innovation
Entrepreneurship is relative to innovation
Innovation requires different approaches to already existing problems
Innovation informs product design
Entrepreneurship, design, and innovation

 Business success can be attained primarily

through:
 Entrepreneurship
 Design
 Innovation
 Innovation and design should address root
problems
 Design thinking underlies the solutions
implemented
 Design thinking

 Design thinking influences business success

 Innovation and design thinking are co-
dependent
 Think-out-of-the-box
 “Light bulb”
The market is a determinant of the business decisions businesses make
Product design must cater to the needs of consumers

Market
Customers Needs

 Customer needs drive the business

 Design accounts for customer needs
 Customer needs influence demand
 Demand enforces innovation and design
 Customer needs shape design and innovation
for different target market
Branding
Product Design

 Primary aspects of product design

 Empathy,
 defining,
 forming of ideas and approaches
 Prototyping
 testing
Potential customer identification

 Product design can suit different target markets

 Women,
 Children,
 Men,
 Elderly,
 special needs population (health)
 Market is divided according to different characteristics
References

 Bahirat T., (2020). How Entrepreneurs can use Design Thinking. Retrieved from
https://www.mygreatlearning.com/blog/how-entrepreneurs-can-use-design-thinking/.
 Hevner, A., vom Brocke, J., & Maedche, A. (2019). Roles of digital innovation in design
science research. Business & Information Systems Engineering, 61(1), 3-8.
 Sarooghi, H., Sunny, S., Hornsby, J., & Fernhaber, S. (2019). Design thinking and
entrepreneurship education: Where are we, and what are the possibilities?. Journal of
Small Business Management, 57, 78-93.