Department of Statistics and

Applied Informatics
Faculty of Economy
University of Tirana

Designing
Multimedia

Fatjona Gashi
This is a design that has a lack of text, but that does not
deprive the achievement of the main goal: communicating
the message to the viewer
How the design captures attention?
Mostly from the colors used : the bright colors and
the black background and in the bottom
background is enlightened and the colors are still
bright . Also the whole things putted in the poster
make to dive deeper in it and to seek a better
understanding
What part of the design we look at first? What
draws our eye to look there first?
We look first the boy who is struggling and is in
pain
There are several reason why we look there first
like;
 the position :the boy is placed in the center
 the size :large objects are perceived to be more
important
 Upper background dark color against the light
bottom background
How the design controls the eye’s flow through
its Layout? In what order does your eye move
3 4
from one thing to the next across the space of the 2 5
layout? Make a numbered list of the order in
which your eye travels around the layout.
The eye move from the center to the top at icons
from the left to the right and then down from the
left to the right . This due to optical weight of the
objects on the poster also because of unity; 1
objects are related to each other like the upper
ikons(complementary elements) that are also
tied with rope with the boy and we will look
towards the rope to find out why the boy is tie
what is holding it and what is making him suffer .
After we watch the relation of the boy with this 6
thing the curiosity make us to go down directly 7
9
8
What kind of information does the design
convey? Make a list. Describe how the design
conveys this information.

The poster wants to describe how the youth get

easily addicted from some things that keep them
away from the things that can be good and give us
illumination and get us closer to real life . Instead
for example we find ourself scrolling through
social media or other things instead of expanding
our horizont. The poster can have different
precipitation but all get us to the same point.