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STRATEGIC DESIGN POST

COVID
Group 1
G1 EXPORT
COMPANY
IN DONG NAI
I n t r o d u c ti o n

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OVERVIEW COMPANY
G1 Shoes has earned prestige as a great company specialized
in footwear producing and exporting in cooperation with
world-renowned brands. So far, G1 has succeeded in
asserting our strengths of vulcanized footwear.

Based on their distinguished strengths of vulcanized


products, G1 determines to become the leading
manufacturing group in the segment of footwear and fashion
accessories by 2030 – Not only meeting the highest
productivity and quality but also enhancing the quality of
work environment and advanced workforce

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CAPABILITY

Having 1.380
employees

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FROM MARCH 2020- DEC
2020
SITUATION
Covid 19 situation in Euro • August 2020: Young people
and holidaymakers blamed
• February 2020: Coronavirus reaches
for rising cases
Europe and northern Italy locks down

• March 2020: European countries lock


• September 2020: Infections

down amid rising hospitalizations rise in Europe

• April 2020: Half of humanity under • October 2020: Curfews and


lockdown stark warnings
• May 2020: Epicenter of epidemic • November 2020: Europe
moves to South America
returns to lockdown
• June 2020: Countries ease up on
• December 2020: First
social distancing
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vaccines are finally approved 5
FROM MARCH 2020- DEC
2020
SITUATION
Covid 19 situation in • Vietnam has suspended the entry of
VIETNAM
all foreigners from 22 March 2020
• The virus was first confirmed to have until further notice to limit the spread
spread to Vietnam on 23 January 2020. of COVID-19. The measure will not
Early cases were primarily imported apply to diplomats, officials, foreign
until local transmission began to investors, experts, and skilled
develop in February and March. workers.
• Clusters of cases were later detected in
Vĩnh Phúc,[7] Hải Dương Province and
three major cities of the country, with
the first death on 31 July 2020.
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1. Losing more accounts due to reduce
demands of Europe clients

2. Reduce revenue of income and


COMPANY SITUATION
increase labor cost
From March 2020- Dec 2020

3. Only have a choice of European


Market to export products

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• Rethink the Strategy
• Expand Market segment

• Searching Domestic market and Asian


Countries
COMPANY SOLUTION

From Sep 2020- Jun 2021
Recover revenue
• Create different promotion for oversea clients

• Streamline operations/processes
• Redefine internal process to reduce wastage

• Redesign the organization


• Create new team to search new market in
Asian Countries

• Merging some departments and functions to


increaser more productivity

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• Emphasize continuous learning
• Increase expense for training for middle
managers
COMPANY SOLUTION
• Invite expertise to improve shortage of
From Sep 2020- March 2021
knowledge and skills

• Enforcing employees to attend training


class as compulsory

• Accelerate digitalization
• Implement ERP Software; CRM Software
& Hr Software

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OUTCOME Q 1 2021
• More Asian Country clients

• Improve G1 performance

• Increase productivity

• Reduce cost of wastage

• Support board of management to make quick decisions

• Increase employee’s skills & competences

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FORECAST
• Short term actions June 2021- Dec
• Difficulties from June 2021- Dec 2021
2021 • Increase number of employees got
vaccine doses
• Shortage of employee due to lock- • Keep key employees to stay in
down manufacture
• Encourage other employees to ready
• More request of orders regarding to stay in company in 60 days
resilient of Euro’s clients • Request clients to extend delivery
schedule
• Face of losing accounts due to • Find another solution for logistic
broken contracts

• The price of material keep increasing

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THANK YOU
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