Best Stop Shop

themes by m&s
Women Employment
Agenda

Our business Social

problem

The business
Our journey
aspect

2
Introduction
• People wear clothes according to their income levels. High-income earners (upper
middle class) are the only income group that can afford good quality branded clothing.
Where as, people in the lower class, or the lower middle class find it very difficult to
afford good quality clothing. As a result, the clothes they buy tend to tear apart rather
quickly, or they are not good enough.
• Secondly due to petrol high prices buying one material from one place and getting
another from another place is expensive and a hassle.
• In order to solve this problem. we introduced “BEST STOP SHOP”
• “BEST STOP SHOP” is a brand that aims to provide good quality clothing in
affordable prices, in order to allow everyone, despite their level of income, to wear
good quality clothing. We provide from raw material to stitching and matching jewelry.

3
 SWOT Analysis
Strengths: Weaknesses:
Premium quality Low brand awareness
Affordable Pricing Time management

Opportunities: Threats:
• Huge market • High competition

4
Three Circle Diagram
Social Problems:
Expensive Clothing
Products not made according to customer
needs
Women Employment
Sustainability:
Seasonal collections
Good profitability in just 2 months
Unique Selling Point:
Customized prints
All needs in one place
Low prices
Premium Quality
5
Social problem
women empowerment and employment:
• In Pakistan woman make up almost half of
the country’s population. But in the
workforce, they have a very small part.
• In Pakistan women are just 15% of the total
workforce of the clothing industries.

6
Sewing machine:
Business canvas model

8
Market research

9
 5ps of Marketing

product price

place promotion

people
10
 Human Resources
Ahmed’s role: finance

Adan’s role: marketing

Abeer’s role: handling of employees(maids)

Aimen’s role: supply chain

11
Supply chain

• Saddar
• Kurtuba
• CTC area

12
13