20% free

ICE CREAM
Offer
In Shwapno Outlet
 Offer product Name and Price

Product Name Volume(ml) Retail Price(tk) After 20% Discount(tk)

Raffinato(Natural 1000ml 600 480

Vanilla)
Doi 1000ml 350 280
Kheer 1000ml 350 280
Zafran Malai 1000ml 350 280
Choco Crumb 1000ml 350 280
Butterscotch 1000ml 350 280
This Shwapno Outlet is in Dahanmondi 27
Position of Polar fridger. Polar fridger is beside the counter.
This fridge is filled with ice cream ,with 50% being tub ice cream and the remaining 50% being impulse.
Which is not the perfect placement of a fridger.
 This is how the perfect placement of a fridger

Tub Ice Cream Impulse Item Impulse Item

Tub Ice Cream Impulse Item Impulse Item

Tub Ice Cream Impulse Item Impulse Item

Percentage wise accessibility at Shwapno outlet ,Dhanmondi 27

50% Polar Tub Ice Cream 50%Impulse Item

50% Polar Tub Ice Cream 50%Impulse Item

50% Polar Tub Ice Cream 50% Impulse Item

Issue of The Shwapno,Dhanmondi Outlet

1. A little carton of Chocolate were

on the fridger.
2. Other Company Product
3. Doi tub was not available.
4. No Polar ice cream banner.
Outside View of Shwapno ,Dhanmondi 27.
Shwapno Outlet,Dhanmondi,Shukrabad.
First look of the consumers at Shukrabad outlet
Fridger Look

50% Polar Tub Ice 50%Impulse Item

Cream

50% Polar Tub Ice 50%Impulse Item

Cream

50% Polar Tub Ice 50% Impulse Item

Cream
Issue of Shwapno,Shukrabad Outlet

 Other company
product
 Placement
 No polar ice cream
banner
Shwapno Outlet,West Panthapath

● The didn’t have our fridger.

Shwapno Outlet,Tejgaon,Dhaka.
Fridger Looks from different angle
Fridger Looks
Tub Other product Impulse
and Polar
33% impulse Ice 33%
cream
33%

Tub Other product Impulse

And Polar
33% Impulse 33%
Icecream
33%

Tub Other Product Impulse

and Polar
33% Impulse Ice 33%
cream
33%
Issue of the Shwapno,Tejgaon outlet

● There was no Polar Dangler

● Mix up with other company product.
● No Poler ice cream banner.
 Conclusion

● One of the main thing consumers were not buying

any kind of Ice-cream.
Thank You