Marketing Plan Week 6-Group-1-6

J.M.J. Marist Brothers Names:Alog, Bongcag, Dela cruz, Strand & Section: STEM12-ST.
PAUL
Enad, Graza, Lim, Sabido
NDMU-IBED SHS Subject: Entreprenuership Date ofSubmission:9/23/2023________
Koronadal City Teacher: Ms. Rinette Joy L. Casipe
Mrs. Jennelyn F. Debildos
Ms. Darryl Jean Gevero
Week 6: The Market
Reading Materials/References:
 Acierto,M. (2017).Entrepreneurship. Manila: Unlimited Books & Library Services & Publishing Inc.
 De Guzman, A.A. (2018). Entrepreneurship. Quezon City: Lori Mar Publishing
 Aduana,N. (2016). Entrepreneurship in the Philippine setting. Quezon City: C&E Publishing Inc.
 Gamatero, A. (2019). Entrepreneurship. Makati City: Diwa Learning Systems Inc.
Lesson Notes:
To answer the following activities download the PPT presentation from the Entrepreneurship course in
Schoology for additional reference.
Group Activity: Marketing Plan

Direction:
1. This activity is done by a group. Each group will be composed of 7-8 members.
2. Use the template provided below.
3. Only one submission per group. Your group’s leader or any representative from the group can do the
submission.
GROUP NAME/BUSINESS NAME:Coffee Mechanism

Product Description
MochaLatte/
Coffee Latte/ Matcha Latte/ CaramelLatte/
MOCHAlming
KAPEleng Mo Ily so MATCHA CARAMELt down
Our main product uses a reusable glass bottle made to be used but not easily disposed, the product will sport a
250 ml bottle with different colored caps which would be based on the flavor that people would buy.
We offer 4 flavors such as:

KAPEleng mo: Which is a standard coffee latte made from instant coffee,
The product will come in 4 different flavors
Ingredients:
KAPEleng Mo(Coffee Latte): Ily so MATCHA (Matcha Latte): MOCHAlming (Mocha Latte):
 Drinking Water  Drinking Water  Drinking Water
 Instant Coffee  Non-dairy Creamer  Instant Coffee
 Non-dairy Creamer  Condensed milk  Non-dairy Creamer
 White sugar  Evaporated milk  Condensed milk
 Condensed milk  Glass-bottle container  Evaporated milk
 Evaporated milk  Matcha Powder  Glass-bottle container
 Vanilla syrup  White sugar  White sugar
 Glass-bottle container  Vanilla Syrup
 Chocolate Powder
WT_Entrep_2022-2023_v.3_07.27.21_CasipeRJ/DebildosJ/GeveroDJ Page 1 of 4
J.M.J. Marist Brothers Names:Alog, Bongcag, Dela cruz, Strand & Section: STEM12-ST.PAUL
CARAMELt down(Caramel Latte):

 Drinking Water
 Instant Coffee
 Non-dairy Creamer
 White sugar
 Condensed milk
 Evaporated milk
 Caramel syrup
 Glass-bottle container
Place Strategies/ Distribution
The channels or platforms that our business will use for the distribution of our product and we would at
the same time also serve as advertising of our product is Facebook, Instagram and Google forms which will
serve as a way or mediator for customers to pre-order our products and avoid inconvenience and would let
them view and see pictures of our products.
Pricing Strategies
We estimate our products to be priced along the ranges of 45-65 Pesos depending on the flavor of the
product, considering the cost of production, shipping fee of the materials and the capital.
DIRECT MATERIALS(KAPEleng mo)

Ingredients Measurements and Cost per bottle
Cost
Drinking Water (20L) PHP25 PHP3.00
Instant Coffee (500g) PHP62 PHP4.00

Non-dairy Creamer (500g) PHP200 PHP4.50
White sugar (500g) PHP60 PHP3.00

Condensed milk (2 cans) PHP120 PHP6.50
Evaporated milk (2 cans) PHP100 PHP5.00
Glass-bottle container (40pcs), 250ml each PHP13.00(per bottle)
PHP 520
Vanilla Syrup (750ml)PHP 200 PHP6.00
Total: PHP1,287 PHP45.00(per bottle)
DIRECT MATERIALS(ily so MATCHA)

Cost

Glass-bottle container (40pcs), 250ml each PHP13.00(per bottle)
PHP 520
Matcha Powder (500ml) PHP 1,400 PHP30.00

DIRECT MATERIALS(MOCHAlming)
Cost

Glass-bottle container (40pcs),250ml each PHP13.00(per bottle)
PHP 520
Vanilla Syrup (750ml)PHP 200 PHP9.00
Chocolate Powder (500g) PHP 250 PHP10.00
DIRECT MATERIALS(CARAMELt down)

Cost
Drinking Water (20L) PHP25 PHP 3.00
Non-dairy Creamer (500g) PHP200 PHP 4.50
Condensed milk (2 cans) PHP120 PHP 6.50

Evaporated milk (2 cans) PHP100 PHP 5.00
Glass-bottle container (40pcs), 250ml each PHP 13.00(per bottle)
PHP 520
Caramel syrup (750ml) PHP250 PHP15.00
DIRECT LABOR
Mixing Ingredient, Preparing and PHP2.00
Packaging, Fare
Total: PHP2.00
PRODUCT COST PRODUCT COST PRODUCT COST

Coffee Latte Macha Latte PRODUCT COST
Mocha Latte
Direct PHP2,425 Caramel Latte
Direct PHP1,287 Direct PHP1537
Materials Materials Direct PHP1227
Materials
Direct PHP2.00 Direct PHP2.00 Materials
labor Direct PHP2.00
labor Direct PHP2.00
Total PHP67 labor
Total PHP47 labor
Total PHP60
Total PHP53
Coffee Latte Macha Latte Mocha Latte Caramel Latte

Product Cost = Php Product Cost = Php Product Cost = Php Product Cost = Php
47.00 67.00 60.00 60.00
Mark-up = 33% Mark-up = 23% Mark-up = 20% Mark-up = 27%
Selling Price = ? Selling Price = ? Selling Price = ? Selling Price = ?
Selling Price = Product Selling Price = Selling Price = Selling Price =

Cost x Mark-up = Product Cost x Mark- Product Cost x Mark- Product Cost x Mark-
1.3333% x Php 47.00 up = 1.23% x Php up = 1.20% x Php up = 1.27% x Php
= 59.9985 67.00 60.00 53.00
≈ 60 = 80.4 = 72 = 67.31
Selling Price ≈ 80 ≈ 70 ≈ 65
= Php 60.00 Selling Price Selling Price Selling Price
= Php 80.00 = Php 70.00 = Php 65.00
We estimate that the overall needed capital to start our business is around PHP6,589 therefore we need
PHP941 per member.
Promotional Strategies
The promotional strategies that we would implore for our business is:
 Advertising- wherein we would advertise our business through creative, informative and interactive
flyer, posters and pamphlets. And we would also advertise using our creative stall.
 Public relations- we will use the most successful way of advertising which is through word of mouth
and personal advertising, specifically we will ask people that we are associated with to advertise our
product in their Group chats and social media accounts to spread word of our product.
 Direct selling- where we would promote our product directly to the customers in our stalls and interact
and sales talk with them, advertising the ingredients and innovations of our product.
 Sales promotion- we would promote our product through sales promotion and by adjusting the price of
our product both when we officially launch our product and when the bazaar is closing to an end.
-We will implore special sales promotions by offerin special bundles, like if you buy 1 coffee latte for 80
pesos you get 4 pcs of tteokbokki.

Marketing Plan Week 6-Group-1-6

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J.M.J. Marist Brothers Names:Alog, Bongcag, Dela cruz, Strand & Section: STEM12-ST.

Week 6: The Market

Group Activity: Marketing Plan

GROUP NAME/BUSINESS NAME:Coffee Mechanism

We offer 4 flavors such as:

The product will come in 4 different flavors

CARAMELt down(Caramel Latte):

Place Strategies/ Distribution

DIRECT MATERIALS(KAPEleng mo)

Instant Coffee (500g) PHP62 PHP4.00

White sugar (500g) PHP60 PHP3.00

DIRECT MATERIALS(ily so MATCHA)

Non-dairy Creamer (500g) PHP200 PHP4.50

Condensed milk (2 cans) PHP120 PHP6.50

White sugar (500g) PHP60 PHP3.00

Instant Coffee (500g) PHP62 PHP4.00

Non-dairy Creamer (500g) PHP200 PHP4.50

Condensed milk (2 cans) PHP120 PHP6.50

DIRECT MATERIALS(CARAMELt down)

Instant Coffee (500g) PHP62 PHP4.00

Non-dairy Creamer (500g) PHP200 PHP 4.50

Condensed milk (2 cans) PHP120 PHP 6.50

PRODUCT COST PRODUCT COST PRODUCT COST

Coffee Latte Macha Latte Mocha Latte Caramel Latte

Selling Price = Product Selling Price = Selling Price = Selling Price =

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