Entrepreneurship

WEEK 5 Day 1

September 18, 2023

 Conduct
a
Market Survey
Guess the GIBBERISH
MARKET RESEARCH SURVEY

▪a way of gaining information,

insights, and attributes about your
target consumers, so you can better
understand them and what makes
them tick.
 HOW TO
CONDUCT A
MARKET SURVEY
THAT WORKS.
 Set a clear goal.
Know who to survey
Get help from survey-savvy
people
Figure out the best way to get
answers
Focus on the executions
Understand analysis is the
answer.
Uncover the bigger picture.
 Set a clear goal

⮚Start by setting a clear objective

of what you want from your
market research.
Know who to survey

⮚ Market research starts with identifying

which market you’re targeting. Who’s
your audience? Are you looking at
existing customers? Or are you looking
to find out more about potential
customers?
STRUCTURAL PERSPECTIVE

⮚Socialization is viewed from the

very structure or positions with
SOCIALIZATION
corresponding roles that are made
available by the members of a
particular social unit.
 Get help from some survey-savvy people

⮚ if you need a faster way to understand

digital consumers, we give you an on-
demand window into their worlds. All in
a few quick clicks, in one reliable
audience insights platform.
Figure out the best way to get answers

⮚ Cast your mind back to steps 1 and 2.

Thinking about who you’re looking to
surveySOCIALIZATION
and what you’re looking to gain
will help determine how you get those
answers from the right target market.
 Focus on the execution

⮚ reaching people at the right time, checking out

where they’re likely to be, and setting a
realistic timeframe for them to share their
thoughts.
Analysis is the answer
Once you’ve gathered your market survey responses, they need to be
analyzed thoroughly to pull out key trends and findings to allow you to
gain some tasty, actionable insights from the data. So, what do you need
to be looking at?
1. Examine qualitative answers for stand-out quotes and detailed feedback
SOCIALIZATION
about attitudes and behaviors
2. Calculate averages from your quantitative answers
3. Compare your results against global and local secondary market
research

There are plenty of ways to cross-examine and analyze your market

research data based on the type of data you’ve collected and what you’re
looking for.
 Uncover the bigger picture

⮚ To get more from your analysis, large-scale

market survey data allows you to compare
your findings across multiple data points. You
can cross-reference it with local subgroups
and compare against global averages to
clearly see where the value truly lies.
 First thing that came to your mind if we
say SOCIOLOGICAL
Step 1: Search Mentimeter Code.

Step 2: Input this Code

8115 9301

Or simply scan this QR Code

 WHAT IS THE ESSENCE OF
SOCIOLOGICAL FOUNDATION IN
EDUCATION?
WHAT DO WE MEAN BY
“SOCIOLOGY”
Therefore, the term
“sociology” basically
means “study of
social beings”
In other words, “Sociology is
the science of society and
the social interactions
taking place within it”
 SOCIALIZATION

STRUCTURAL INTERPERSONAL
PERSPECTIVE PERSPECTIVE
 THE
STRUCTURAL
PERSPECTIVE
Bronfenbrenner's Ecological Systems Theory
LET US TRY TO
ANSWER!
MICROSYSTEM
MICROSYSTEM
MESOSYSTEM
EXOSYSTEM
MACROSYSTEM
ROLES FROM THE STRUCTURAL
PERSPECTIVE
ROLE FROM THE
STRUCTURAL
PERSPECTIVE

LIFE CYCLE

ASCRIBES AND
ACHIEVED ROLES
LIFE CYCLE

⮚These are recognized roles

attached to every cycle or
stage of life that we go
through.
ASCRIBED ROLES

⮚Those that come with positions

that are attributed to individuals
by society, and these roles are
played according to society's
expectations.
ACHIEVED
ROLES
⮚Those that we attain
because we desire to do so
and because we are capable
of them.
 THE
INTERPERSONAL
PERSPECTIVE
MUTUAL STEERING

⮚This is the process of giving

and soliciting between two
feedback or more individuals,
for the purpose of stimulating
each or one another.
SANCTIONS

⮚These are measures applied to

guarantee that an individual
behaves according to
expectations.
CONSENSUS

⮚It refers to the way of

upholding a system of values
and behaviors in agreement
with others.
CONFLICT

⮚It refers to the situation in

which there is a
disagreement between or
among people.
DEVICE
⮚It refers to individuals who
never behave according to
expectations of others, or to all
those whose behaviors fall
outside of the social norms.
REFERENCES
Cook, Lloyd Allen, and Cook, Elaine Forsyth. A Sociological Approach to Education, 3rd edition. New York:
McGraw-Hill Book Co., Inc. 1960.

New York: McGraw-Hill Book Co., Inc. 1960. Dressler, David with Carns, Donald. Sociology, 2nd ed., New York:
Alfred A. Knofp, Inc. 1973.

Stanley, William O., et. al., Social Foundations of Education New York: Dryden Press, Inc. 1950.

https://www.slideshare.net/josephestroga/sociological-foundation-of-education