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  • Email Marketing

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    pranav.mehta24ba
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    1. Email marketing can be used for brand awareness, sales, lead generation, customer retention, and engagement. 2. The email marketing process involves defining the audience, setting goals and metrics, capturing email addresses, sending email campaigns, and measuring results. 3. Lead magnets like eBooks, webinars, free trials or samples can be used to capture email addresses. Good lead magnets solve problems, are specific and high-value, and are quick to consume.

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    6. Email Marketing

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    1. Email marketing can be used for brand awareness, sales, lead generation, customer retention, and engagement. 2. The email marketing process involves defining the audience, setting goals and metrics, capturing email addresses, sending email campaigns, and measuring results. 3. Lead magnets like eBooks, webinars, free trials or samples can be used to capture email addresses. Good lead magnets solve problems, are specific and high-value, and are quick to consume.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views11 pages

    Email Marketing

    Uploaded by

    pranav.mehta24ba
    1. Email marketing can be used for brand awareness, sales, lead generation, customer retention, and engagement. 2. The email marketing process involves defining the audience, setting goals and metrics, capturing email addresses, sending email campaigns, and measuring results. 3. Lead magnets like eBooks, webinars, free trials or samples can be used to capture email addresses. Good lead magnets solve problems, are specific and high-value, and are quick to consume.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    Email Marketing

    Anshu Sharma
    Objectives of email marketing

    Customer
    Brand awareness Sales Lead generation Nurturing leads Customer Engagement
    retention/Loyalty

    Product Boosting social media


    Educating customers Driving website traffic Feedback generation Conducting surveys
    promotion/discounts presence

    Recovering abandoned
    Announcing events Sharing news/updates Cross-selling, up-selling
    carts
    Define your Your
    audience Goals/Metrics

    Email
    Find ways for Email Campaign
    Marketing people to sign-up type
    Process

    Fire Emails Measure Results


    How to capture emails? - Find examples
    online

    Newsletters Webinar Blogs

    Lead Magnet Buy Emails Scrapping

    Email Warmup, Delivery rate


    Source of Emails

    LEAD FORM ON FORM IN YOUR FORM ON YOUR LEAD MAGNETS FACEBOOK ADS
    WEBSITE SIGNATURE SOCIAL MEDIA
    PAGE
    What is a Lead Magnets? - Find examples
    online.
    A cheat sheet of White papers or
    eBooks
    tups or resources case studies

    Free trials or Free quote or


    Webinar
    samples consultation

    Free self-
    assessment
    What makes a good lead magnet?

    Solves a real Quick to


    Super specific
    problem consume

    Instantly Demonstrates
    High value
    accessible your expertise
    Tools
     MailChimp (
    https://mailchimp.com/?_ga=2.238659136.1185132344.1695183837-2094033705.1694250314&_gac=1.216723300.1695183845.CjwKCAjwjaWoBhAmEiwAX
    z8DBWg6hqsaHbRcXmz3KQqytZNLrrVEse3V-fitq64ZcrstzbRiqZP-jhoCqMcQAvD_BwE

    )
     ActiveCampaign
    Metrics to track
     Open rate = Emails opened / (Emails Sent-Bounced)
     Click rate inside email
     Bounce Rate
     Soft bounce
     Hard bounce
    Unsubscribe rate
    Audience Temperature
    Template, Sequence, Intentions
     Hot - Coss-Sell, Up-sell
     Warm – Conversion, Follow-up
     Cold – Introduction, Nurture, Conversion
    Email Automation
     Define scenarios
     Draft emails

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