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  • 73 Point Checklist

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    Raghu Anagandula
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    This document provides a checklist to double sales by getting more customers and increasing customer spending and buying frequency. It lists 73 marketing and sales strategies across three categories: 1) Get More Customers, 2) Get Them to Spend More, and 3) Increase Buying Frequency. The strategies range from online advertising like AdWords and social media to offline tactics like direct mail, events, and loyalty programs. It concludes by suggesting to calculate an opportunity score by subtracting the total number of checked strategies from 73.

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    This document provides a checklist to double sales by getting more customers and increasing customer spending and buying frequency. It lists 73 marketing and sales strategies across three categories: 1) Get More Customers, 2) Get Them to Spend More, and 3) Increase Buying Frequency. The strategies range from online advertising like AdWords and social media to offline tactics like direct mail, events, and loyalty programs. It concludes by suggesting to calculate an opportunity score by subtracting the total number of checked strategies from 73.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    6 views4 pages

    73 Point Checklist

    Uploaded by

    Raghu Anagandula
    This document provides a checklist to double sales by getting more customers and increasing customer spending and buying frequency. It lists 73 marketing and sales strategies across three categories: 1) Get More Customers, 2) Get Them to Spend More, and 3) Increase Buying Frequency. The strategies range from online advertising like AdWords and social media to offline tactics like direct mail, events, and loyalty programs. It concludes by suggesting to calculate an opportunity score by subtracting the total number of checked strategies from 73.

    Copyright:

    © All Rights Reserved
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    of 4

    73 DOUBLE YOUR SALES

    POINT

    CHECKLIST
    1
    GET MORE CUSTOMERS
    Report/Guide/Whitepaper
    Meetup Groups AdWords (Display Network)
    Book/Ebook
    Tradeshows Bing PPC
    Samples/Trials
    Channel Selling Yahoo PPC
    (Amazon, eBay, etc…)
    Quizzes/Surveys
    Facebook Advertising (Paid)
    Free Consult/Assessment
    Groupon/Living Social
    Facebook Marketing (Organic)
    Coupons (i.e. Pages/Groups/Events) Content Syndication
    Flash Sales Twitter Organic
    (Trade Publications, Magazines, Etc…)
    Podcast Twitter Paid
    Display Advertising Online
    Blog LinkedIn Organic
    (Posts/Groups) Direct Mail
    (For Acquisition)
    LinkedIn Paid
    Online Catalog (Ecommerce Site)
    Email Advertising
    YouTube Organic (Solos, Newsletter Sponsorships, etc.)
    Valpack/Moneymailer
    YouTube Paid Radio Advertising
    Physical Gift/Premium
    Instagram TV Advertising
    Loss Leader Offers
    Pinterest Distributed Sales Force
    Webinars/Teleseminars
    Search Engine Optimization Wholesaling
    Live Events (Google/Yahoo/Bing)
    Review sites
    Traditional PR AdWords (Search Network)
    2
    GET THEM TO SPEND MORE INCREASE BUYING
    Immediate Upsells

    Cross Sells
    3 FREQUENCY
    Regular Email Newsletter (Daily/Weekly/Monthly)

    Slack Adjusters Automated Sequential Email Follow-Up

    Bundles/Kits/ Value Buckets Exit Offers

    Line Extensions Bounce Back Offers/Product Includes

    Subscription/Continuity Retargeting

    Membership/Association SMS

    Consulting/Training Loyalty Program

    Customer Appreciation Events Cart Abandonment Follow Up

    Done For You Service Direct Mail Marketing To Existing Customer Base

    Expedited Shipping Offers Outbound Phone Follow-Up

    Warrantees/Insurance Coupon/Gift Cards

    Downsells Newsletter/Magazine (Physical)

    Customer Appreciation Sales/Offers

    OPPORTUNITY SCORE:
    (73 - TOTAL CHECKED = O.S.)

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