PROJECT TITLE

Banking services and customer delight now and then with

HDFC Bank
SUBMITTED TO

CENTRE FOR ONLINE LEARNING

DR. D. Y. PATIL VIDYAPEETH, PUNE

SUBMITTED BY

Pankaj Dhansing Rajput

 INTRODUCTION

The Indian banking can be broadly categorized into nationalized (government owned), private

banks and specialized banking institutions. The Reserve Bank of India acts centralized body

monitoring any discrepancies and shortcoming in the system. Since the nationalization of banks

in 1969, the public sector banks or the nationalized banks have acquired a place of prominence

and has since then seen tremendous progress. The need to become highly customer focused has

forced the slow-moving public sector banks to adopt a fast track approach.
 History of HDFC Bank

The HDFC Bank was incorporated on August 1994 by the name of ‘HDFC Bank Limited’, with

its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled

Commercial Bank in January 1995. . The Housing Development Finance Corporation (HDFC)

was amongst the first to receive an 'in principle' approval from the Reserve Bank of India (RBI)

to set up a bank in the private sector, as part of the RBI’s liberalization of the Indian Banking

Industry in 1994
 OBJECTIVES OF THE STUDY

• To identify the range of services and products offered by HDFC and assess their suitability in

meeting Customer needs.

• To determine the level of customer awareness and perception of HDFC investment product and

banking Services

• To measure customer satisfaction levels and gather feedback on organizational performance to

drive Continuous improvement in service quality.

 METHODOLOGY

Methodology: Data Collection

 DATA ANALYSIS

1. Gender
GENDER No.of responsdents Percentage

Male 24 53.8%

Female 26 46.2%

Total 50 100%
2. Age an distribution Of male and female customer delight with
HDFC

AGE GROUP No.of respondents Percentage

Less than 25 11 21.2%

25-35 23 48.1%

35-45 9 17.3%

45-55 7 13.5%

55 and above 0 0%
Total 50 100%
3. Occupation of the customer of bank

Occupation No.of respondents Precentage

Self employed 20 40%
Businessman 10 20%
Salaries 15 30%
Professional 4 8%
Retired 1 12%
Total 50 100%
 CONCLUSION

 HDFC Bank provides a range of investment products and banking services to its customers,
catering to their various Financial needs. The bank offers attractive interest rates, flexible tenure
options, and various features to its customers.
 RECOMMENDATIONS

• Empowering the employees.

• Providing great self – service support.
• Segment the client base and create personalized customer experiences.
• Staying consistent across all touch points.
• Educating the customers on financial literacy.
• Improving financial technology.
• Not just being a lender, but also being
Thank
You