Minimalist New Yorker

Aesthetic MK Plan
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 Table of contents

01 02 03
Our company Market analysis Goals & strategy
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the section here the section here the section here

04 05 06
Content plan Budget KPI overview
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 Table of contents

01 02
Our company Market analysis
You can describe the topic of You can describe the topic of
the section here the section here

03 04
Goals & Strategy Content Plan
You can describe the topic of You can describe the topic of
the section here the section here
 About us
You can enter a subtitle here if you need it
 01
Our company
You can enter a subtitle here if you need it
 Our company
You can give a brief description of the
topic you want to talk about here. For
example, if you want to talk about
Mercury, you can say that it’s the
smallest planet in the entire Solar
System
 A brief story
Mercury is the closest planet to the Sun and the
smallest one in the entire Solar System. This
planet's name has nothing to do with the liquid
metal, since Mercury was named after the
Roman messenger god. Despite being closer to
the Sun than Venus, its temperatures aren't as
terribly hot as that planet's. Its surface is quite
similar to that of Earth's Moon, which means
there are a lot of craters and plains
Speaking of craters, many of them were named
after artists or authors who made significant
contributions to their respective fields. Mercury
takes a little more than 58 days to complete its
rotation, so try to imagine how long days must
be there! Since the temperatures are so extreme,
albeit not as extreme as in Venus, and the solar
radiation is so high, Mercury has been deemed
to be non-habitable for humans
 Our evolution

2005 2008 2010

01 02 03
Jupiter is the biggest planet Venus is the second planet Despite being red, Mars is
of them all from the Sun a very cold place

9
 Our evolution

2012 2018

And still going

strong!

04 05
Mercury is the closest Neptune is the farthest
planet to the Sun planet from the Sun

10
 What sets us apart?

Mercury Mars
It’s the closest planet to the Despite being red, Mars is
Sun and the smallest one in actually a cold place. It’s full
the Solar System of iron oxide dust
Venus
Venus has a beautiful name
and is the second planet from
the Sun
 Guiding principles

Neptune Mercury
Neptune is the farthest planet Mercury is the closest planet
from the Sun to the Sun

Jupiter Mars
Jupiter is the biggest planet in Despite being red, Mars is a
the Solar System very cold place

Venus
Venus has a beautiful name and
it’s very hot
“This is a quote, words full
of wisdom that someone
important said and can
make the reader get
inspired.”

—Someone Famous
How do we do it?
Idea
Mercury is the closest planet to
the Sun and the smallest of them
all

Strategy
Venus has a beautiful name and
is the second planet from the Sun

Action
Despite being red, Mars is
actually a cold place. It’s full of
iron oxide dust
 What do we offer?
25% 45%

Events Social media

Despite is red, Mars is Neptune is very far away
actually very cold from the Sun

20% 10%

Web design SEO/SEM

Saturn is a gas giant with Earth is the only planet
several rings with life

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 Our goals
Short term goals
● Describe your goal here
● Describe your goal here
● Describe your goal here
● Describe your goal here
● Describe your goal here
● Describe your goal here
● Describe your goal here
Long term goals
● Describe your goal here
● Describe your goal here
● Describe your goal here
● Describe your goal here
● Describe your goal here
● Describe your goal here
● Describe your goal here
 02
Market analysis

You can enter a subtitle here if you need it

 Buyer persona profile
Motivations Goals

Nature 01
Venus is the second planet
from the Sun
Photography

Traveling
Despite being red, Mars is a
02
very cold place

Buying preferences Use of social media

Mercury is the closest planet to
03
43% the Sun
37% 25%
20%

Online Phone Store 75% Facebook

Earth is the third planet from
the Sun
04

Instagram

18
Buyer journey

Awareness
Jupiter is a gas giant and the biggest planet
in the Solar System

Consideration
Mercury is the closest planet to the Sun
and the smallest one of them all

Decision
Venus has a beautiful name and is the
second planet from the Sun

19
 Sales funnel

Awareness
Mercury is the closest planet
to the Sun
Interest
Jupiter doesn’t have a
solid surface Decision
Saturn is composed of
hydrogen and helium
Purchase
Saturn was named after a
Roman god

20
 Competitor analysis

Saturn Mercury Venus Neptune

1 2 3 4

Saturn is a gas giant Mercury is a very Venus is the second Neptune is very far
with beautiful rings small planet planet from the Sun away from us

21
 Detailed competitor analysis

Neptune Venus
Neptune is very far away Venus has extremely high
from us temperatures

Jupiter Saturn
It’s the biggest planet in Saturn is a gas giant and
the Solar System has several rings
 SWOT analysis
Weaknesses Threats
Neptune is very far away Saturn is composed of
from us hydrogen and helium

Strengths Opportunities
Jupiter is the biggest Venus is the second planet
planet of them all from the Sun

23
 Goals

12.5% 25% 25% 15% 22.5%

Goal 1 Goal 2 Goal 3 Goal 4 Goal 5

Saturn has several Mercury is a Venus is a very Earth is the planet Neptune is far
rings small planet hot planet with life away from us

24
 Strategy
Mercury
01 Mercury is the smallest planet in
Key action 1 the Solar System

Goal Neptune is the farthest planet Jupiter

from the Sun 02 Jupiter is the biggest planet in
The Sun is the
the Solar System
star at the center
of the Solar
System Saturn
03 Saturn is composed mostly of
Key action 2 hydrogen and helium
Venus has a beautiful name
and it’s very hot
Mars
04
Despite being red, Mars is a
very cold place

25
 Key action items
First Quarter Second Quarter Third Quarter
You can describe your You can describe your items You can describe your
Key action 1 items here here items here

You can describe your You can describe your items You can describe your
Key action 2 items here here items here

You can describe your You can describe your items You can describe your
Key action 3 items here here items here

You can describe your You can describe your items You can describe your
Key action 4 items here here items here
 Marketing budget

Day 1 Day 2 Day 3 Day 4 Day 5

Saturn has several Mercury is a Venus is a very Earth is the planet Neptune is far
rings small planet hot planet with life away from us
 Budget

30% 20%

Neptune is the farthest planet Mercury is the closest planet to

from the Sun 100% the Sun

10% 40%

Jupiter is the biggest planet in Despite being red, Mars is a

the Solar System very cold place
 KPI overview
Productivity

50% 75%

Mercury is the closest Mars is a cold Jupiter is a

Outreach planet to the Sun planet gas giant
 Performance analysis
Outreach Compliance rate
Despite is red, Mars is a very cold place Saturn is a gas giant with several rings

10,000
Mercury is small

35,000
Venus is hot

75
55,000
25
Earth is blue Mars is cold Jupiter is big
% %
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 Our team

Sofia Hill Kaliyah Harris

You can speak a bit about this You can speak a bit about this
person here person here
 More coworkers

Susan Bones Timmy Jimmy Jenna Doe

You can speak a bit about this You can speak a bit about this You can speak a bit about this
person here person here person here
 Organizational chart
CEO

Tom Kim Kaliyah Harris

Jupiter is the biggest Mercury is the smallest
planet of them all planet of them all

Sofia Hill Lisa Doe John Bones Lea Smith

Saturn is a gas giant Despite is red, Mars Neptune is very far Pluto is considered a
with rings is very cold away from us dwarf planet

33
 Marketing for a New Yorker

Do you know what helps you make your point

clear? Lists like this one:

● They’re simple
● You can organize your ideas clearly
● You’ll never forget to buy milk!

And the most important thing: the audience won’t

miss the point of your presentation
What is important in a marketing plan?
Mercury
It is the closest planet to the Sun
and the smallest one in the Solar
System—it’s only a bit larger than
the Moon
Venus
Venus has a beautiful name and is
the second planet from the Sun.
It’s hot and has a poisonous
atmosphere
 03
Goals & strategy

You can enter a subtitle here if you need it

 Short term goals

Mars Venus Neptune

Mars is actually a very cold Venus has extremely high It is the farthest planet
place temperatures from the Sun

Mercury Saturn Jupiter

It’s the closest planet to the Saturn is a gas giant with Jupiter is the biggest planet
Sun several rings of them all
 Average New Yorker

Interests Personality Insights

● Arts ● Outgoing “Mercury is the
● Traveling ● Extrovert closest planet to the
● Cinema ● Intelligent Sun”
● Running ● Funny
● Gastronomy ● Party man
“Despite being red,
Mars is actually
cold”
Name: John Lee
Age: 30 years old
Lives: New York “Saturn is a gas
Education: Advertising A team Professional at giant planet with
Job: Photographer Active person
member work several rings ”

38
Awesome
words
A picture is worth a
thousand words
 A picture
always
reinforces the
concept

Images reveal large amounts of data, so

remember: use an image instead of a long text.
Your audience will appreciate it
4,498,300,000
Big numbers catch
your audience’s attention
 New Yorker in advertising

25% 50% 75%

Social networks Newspaper Television

Mercury is the closest planet to Venus has a beautiful name and Despite being red, Mars is
the Sun and the smallest one of is the second planet from the actually a cold place. It’s full
them all Sun of iron oxide dust
 +495,755
Number of people employed in NYC’s creative sector

+60,500
Number of non-American employed in NYC’s creative sector

+25,225
Number of American employed in NYC’s Advertisement companies
 Computer
mockup
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screen with your own work. Just
right-click on it and select “Replace
image”
 Tablet mockup

You can replace the image on the

screen with your own work. Just
right-click on it and select “Replace
image”
 Phone mockup

You can replace the image on the

screen with your own work. Just
right-click on it and select “Replace
image”
 Marketing planning

Day 1 Day 2 Day 3 Day 4

Saturn is a gas giant Mercury is a very Venus is the second Neptune is very far
with beautiful rings small planet planet from the Sun away from us
 04
Content plan
You can enter a subtitle here if you need it
Social media strategy

01 Define
Saturn is a gas giant with rings

02 Develop
Neptune is very far away from us

03 Measure
Despite is red, Mars is a cold place

04 Control
Earth is the only planet with life
A picture is worth a
thousand words
Our proposal

Project name
Saturn is a gas giant planet
and has several rings. It is
composed mostly of both
hydrogen and helium

Client Coffee Avenue

Area Social media
Date 11/11/20XX
 Project planner

Phases Jan Feb Mar Apr May Jun

1 Jan-10 Feb
Phase 1

11 Feb-10 Mar
Phase 2

20 Feb-5 Abr
Phase 3

22 Abr-30 Jun
Phase 4

53
 Detailed schedule
Task 1
Neptune is very far away from the Sun

Task 2
Mercury is a very small planet Task 3
Saturn has several rings

JAN FEB MAR APR MAY JUN

Task Description Date State

Task 1 Jupiter is the biggest planet of them all Jan 1 - Mar 15 Finished

Task 2 Despite is red, Mars is actually very cold Feb 1 - Apr 30 In progress

Task 3 Saturn is a gas giant with several rings May 15 - Jun 30 Delayed
 Marketing achievement

Achievement Results
Mars is very cold
50%
Jupiter is a gas giant

Goal 1 Goal 2 70%

Saturn is a gas giant Mercury is a very Venus is very hot
with several rings small planet 90%
 Price strategy

$100 $200 $300

Mercury is the closest planet Venus has a beautiful name Despite being red, Mars is
to the Sun and a very small and is the second planet from actually a cold place. It’s full
planet the Sun of iron oxide dust

Basic Profesional Premium


Product
● Jupiter is a gas giant
● Saturn has rings
● Neptune is an ice giant
● Mars is a cold planet
Place
● We all live on Earth
● Venus is a hot planet
● Mercury is very small
● Mars is a red planet
Marketing mix
Price
● Jupiter is a big planet
35% 25% ● Saturn is a gas giant
● Earth has life
● Venus is a hot planet
Promotion
● Mars is made of basalt
15% 25% ● Jupiter is big
● Pluto is a dwarf planet
● Mercury is small
Premium icon pack