Introducing

Avonmore Pure Irish Butter

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Who we are
A Global Name In Food And Nutrition

Tirlán, is Ireland’s leading 100% Irish farmer owned Co-op providing world-class dairy and
grain ingredients across the globe. Tirlán’s Irish operations processes 3 billion litres of milk
a year annually at our world class facilities and export to over 100 countries globally.

We manufacture and own Ireland’s Number One Dairy Brand – Avonmore, which has been
central to the healthy diets of Irish families for over 50 years.

Tirlán has a long history of processing butter that dates back to 1968.

Remaining at the heart of the business ever since, we now have a wealth of
butter experience to draw on and combined with our high-quality, sustainable
milk pool, this allows us to serve markets all over the world with exceptional
butter ingredients and branded butter products.

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Our Co-op in 3 billion litre milk #1 Irish dairy
Numbers pool company

52 Agri retail
11 high-tech processing
branches
facilities

Largest buyer
over 2,300 employees of Irish grains

over
11,000 farmer Exporting to over 100
shareholders global markets
Product Introduction Video

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 From Grass-Fed
Cows in Ireland

Avonmore Butter is made from the milk of grass-fed cows in Ireland.

On average 90% of our cow’s diet is grass.*
The rich Irish pasturelands that our dairy cows graze, help to make one
of the softest, most spreadable butters in the world with a unique
golden hue and distinct flavour. This uniquely golden colour occurs
naturally as a result of beta carotene in fresh grass.

*on average over 3 years

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Grass Fed dairy and wholesome grains are at the heart of what we
do. Working with nature, in a unique system.

A unique farming
environment
Irish farming tradition and Island location
heritage Temperate maritime climate

which benefits our

crops…

Cleanest air in Europe Pure water & rich soil Clean label

...and our herd

Grass fed cows Animal welfare Pastured, free range animals

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Bringing Living Proof to Life
Quality And Traceability Is At The
Heart Of Our System

Sustainable processes, quality controls, eco system management and high

standards of care are at the heart of our businesses.
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Benefits of Avonmore Butter

Avonmore butter is a pure Irish Creamery butter, full of natural

goodness

Avonmore Pure Irish Butter is made from the milk of grass-fed cows in
Ireland. The rich Irish pasturelands that our dairy cows graze on help
to make one of the softest, most spreadable butters in the world with a
unique golden hue.

It is entirely natural with no artificial additives or preservatives

The uniquely golden colour of Avonmore butter occurs naturally as a

result of beta carotene in fresh grass and gives a distinct flavour to the
butter.

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Butter From Grass-fed Cows
The Nutritional Facts

Studies have shown that a number of bioactive ingredients are naturally higher in the milk of
cows that graze on fresh pastures than that of grain-fed animals
– including higher levels of conjugated linoleic acids (CLAs).

In addition, butter from grass-fed animals is typically higher in the

nutrients Omega 3, Beta carotene and vitamin A.

Butter from grass-fed has higher omega-3 and lower omega-6 and therefore has
a better ratio of these fats compared to non-grass-fed.

Beta-carotene is a form of vitamin A, vitamin A is higher in

grass-fed as the beta-carotene content is higher

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 How Our Butter Is Made
Our highly efficient butter operation, combined with our quality milk pool, allows us
to serve markets all over the world with exceptional butter ingredients and branded
butter products.

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 Lactic Butter
Usage Occasion
• Gives complete control of flavour in a recipe, as it
allows you to use the exact amount of salt required in a
recipe.
• It's best used in baking as unsalted butter has a more
pronounced mellow sweetness, or in situations where
exact ingredient amounts are needed.
Salted Butter
Usage Occasion
• Salted butter can be used in recipes when salt control
does not have to be so strict.
• Salted butter is all-purpose. It's perfect for spreading on
bread, topping vegetables and pasta and using in recipes
where you don’t need so much control.
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25KG Unsalted Lactic
Butter

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Application Inspiration for
Avonmore Butter
Avonmore butter is multi-purpose, Unsalted is ideal for baking
recipes and Salted is delicious for cooking (frying on fish or
steak).

• Spread on plain or toasted bread, bagels, baguettes

• Condiment on cooked vegetables
• In cooking – baking, pan frying, sauce making
• Add to pasta, rice, potatoes
• Eat with pancakes and waffles
• Bake a cake

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Product and Packaging

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Avonmore Pure Irish Butter 200g
(Salted & Unsalted Lactic)
 Salted Butter
Product Information
Nutritional Per 100g
Information
• Ingredients
Energy 3017kJ/734kcal
Pasteurized Cream (Milk)
Salt (1.8%) Protein 0.6g
Total Fat 81g
• Allergy Advice Saturated Fat 51g
Contains Milk Trans Fat 2.9g

• Fat Content (81%) Total Carbohydrate 0.6g

Dietary Fibre 0.0g
• Country Of Origin Sugar 0.6g
Ireland Sodium 730mg

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 Salted Butter
Product Information

• Net Weight: 200g

Consumer Storage
• Case Format: 20x200g Instructions
• Shelf life: 18 months (Frozen)
Keep Refrigerated between
3 months (Chilled) 0ºC-5ºC

• Serving Per Package: 20 Production date and Best

Before Date,
Unit Barcode see back of pack:
5011056023344 (DD/MM/YYYY)
Case Barcode
05391522684171
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 Unsalted Lactic
Product Information
Nutritional Per 100g
Information
• Ingredients Energy 3091kJ/752kcal
Pasteurized Cream (Milk) Protein 0.6g
Total Fat 83g
• Allergy Advice
Contains Milk Saturated Fat 53g
Trans Fat 2.9g
• Fat Content (83%) Total Carbohydrate 0.6g
Dietary Fibre 0.0g

• Country Of Origin Sugar 0.6g

Ireland Sodium 8mg

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 Unsalted Lactic
Product Information

• Net Weight: 200g

Consumer Storage
• Case Format: 20x200g
Instructions
• Shelf life: 18 months (Frozen) Keep Refrigerated between
3 months (Chilled) 0ºC-5ºC

• Serving Per Package: 20 Production date and Best

Before Date,
Unit Barcode see back of pack:
5011056023351 (DD/MM/YYYY)
Case Barcode
05391522684188

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Launch Support Materials

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 Supporting Materials
Check List

o Brand introduction Video

o Sales Presenter – 2 pager
• In-Store Activation concepts
• Digital Launch Support Toolkit -
• Content Themes/Key Messages
• Social Media Video Clips
• Supplementary Imagery
• Butter usage Shots
• Butter Pack Shots
• Butter in foil shots
Sales Presenter
 In Store Activation
Shelf Strips, Talkers & Wobblers
Design Concepts

*Sample applications only


Product USP’s
• Avonmore Pure Butter is made from grass- fed
cows in Ireland.
• Avonmore Pure Butter is produced by grass-fed
Cows, who graze on the beautiful, lush green
pastures of Ireland
• Avonmore Pure Butter is produced in Ireland, a
small island on the edge of Europe with a great
climate to make high quality dairy products.
• Enjoy the great taste of Avonmore Pure Irish
Butter, naturally creamy.
• Avonmore Pure Butter is produced by grass-fed
Cows in Ireland, Europe, which gives it a delicious
creamy distinct taste.
• Avonmore Pure Butter has a unique golden hue
unique to grass-fed cows
Digital Content
Themes – taste & treat
Recipes
• Find even more ways to use Avonmore Butter
with these delicious recipes.
• Avonmore Pure Butter tastes delicious, spread
some creamy, golden goodness on all your
favorite dishes.
• Try Avonmore Pure Butter in our divine
chocolate torte and choux puff recipes
• Discover the naturally creamy taste of
Avonmore Pure Butter in these delicious
recipes.
• Use Avonmore Pure unsalted butter to create
cakes that rise higher, crispier cookies and
flakier pastries.
Occasions
Warm crispy toast with soft and creamy
Avonmore Pure Salted butter sounds like a
perfect morning.
Nothing beats the creamy, golden goodness of
Avonmore Pure Butter! How do you use our
butter in home cooking?
Simple, but effective! Avonmore Pure
Butter makes dinnertime even better!
Try Avonmore Pure Salted Butter on a ham
salad sandwich to make a tasty afternoon
snack!
Avonmore Potato Gratin
Butter, Cheese & Cream
Supplementary Imagery
Butter, Cheese & Cream
Supplementary Imagery
Unsalted Butter
Supplementary Imagery
Salted Butter
Supplementary Imagery
Unsalted Butter
Supplementary Imagery
Thank You