Organizational Behaviour

Fantic Furniture
Presented by:
Syed Abdullah Jan
Shayaan Babar
Saad Hussain
Ahmed Azeem
Introduction
 Family owned furniture business since 1980

 Present in 3 locations and 2 countries

 Manufactures all kind of furnitures and accessories

 Workforce of about 250 employees consisting of different

departments
Vision statement
At Fantac Furnishers, we aspire to be Pakistan's preferred choice for
quality furniture and doors, creating homes that resonate with warmth,
style, and lasting memories.
Mission statement
Our aim at Fantac Furnishers is to reinvent what it means to live at home
in Pakistan. In the future, we see all Pakistani families enjoying the delight
of high-quality, well-thought-out doors and furniture that improves their
living spaces. We want to lead the furniture business as a shining example
of excellence via our dedication to innovation, sustainability, and customer
happiness. Fantac Furnishers aims to raise the bar by designing rooms that
capture the essence of families as well as their sense of style. Our goal is
to become the nation's most dependable partner in the endeavour to
convert dwellings into cherished residences
 Design of Goods and Services
 Targeting high-end
customers.
 Focus on custom-made,
luxury furniture.
 Unique design process
aligned with individual
client needs.
 Design and Craftsmanship
 Comprehensive client
consultations.
 Understanding customer vision,
style, and functional needs.
 Personalized approach for each
furniture piece.
 Layout
 High-profile locations like DHA
and Iqbal Town
 Thematic displays in room
settings
 Good lighting and spacious
arrangements
 Inviting atmosphere for customer
engagement
 Factory Layout
 Focus on flexibility and efficiency for
custom and standard production
 Versatile tools in custom production
area
 Streamlined assembly lines and
automation for standard items
 Optimized for production process
efficiency
Effective Space Utilization

 Balance of display, movement, and consultation areas in showrooms

 Designated areas for production, storage, and staff in factories
 Strategic placement of storage, workstations, and loading docks
 Minimizing internal transport and handling for cost and time
efficiency
Material Selection and Customization

 Focus on high-quality, sustainable material selection.

 Balancing aesthetic appeal, durability, and environmental values.
 Offering a range of customization, from luxury to cost-effective
options.
 Building loyalty through unparalleled customization and quality.
Quality management
 Fantac priorities quality with quality check on each step

 TQM is embedded in organisation , guiding decisions and continuous improvement for products that
exceed customer expectations.

 Cutting-edge tools, statistical control, and Six Sigma guarantee precision from raw materials to finished
products.

 Specialized teams in finishing, assembly, and carpentry ensure compliance with safety regulations,
maintaining consistently excellent products.

 Prioritizing safety, Fantac provides a secure working environment, dedicating efforts to exceed customer
expectations through continuous feedback and engagement.

 Fantac follows ISO 9000 and ISO 14000, ensuring global quality control and environmental
responsibility.
Location strategy
 Fantac strategically positions factories for market accessibility, cost-effectiveness,
and efficient logistics.

 Decision factors include market access, labor, skills, raw materials proximity,
infrastructure, and production costs.

 Factories near raw material sources minimize transportation costs, optimizing the
supply chain.

 Lahore and Qatar sales units are strategically placed based on consumer demand,
enhancing accessibility and customer satisfaction.

 Skilled workers availability is also made sure and is taken into consideration in
location strategy
Supply chain management
 Fantac Furniture sources wood from a variety of suppliers, including local and international timber traders, ( iqbal
town and ghazi road) and ( europre/ america) for ash wood
 No in house seasoning
 Wood is received in the form of blocks through markets
 Sourcing of wood is independent in lahore and qatar
 Fantac Furniture maintains a carefully managed inventory of wood, hardware, and other materials to ensure that it
can meet customer demand.
 The company uses a just-in-time (JIT) inventory system, which means that it only orders materials when it needs
them for production.
 This helps Fantac Furniture to reduce its inventory costs and improve its cash flow.
Human resource
 The recruitment strategy focuses on identifying individuals with a profound understanding of
craftsmanship, design, and customer satisfaction.
 Sales personel ( indoor and outdoor)
 Designers for CAD work
 Production workers for saw milling, machinery and carpentry
 Hiring through Local talent, industry networks and job portals
 8am to 7pm shift
Job design
 Design Phase: CAD workers create designs and send them to the production department for costing
 Production Department:
 Sawmill workers cut the wood according to the required size and finish
 Machine operators operate shaper, CNC, and pressing machines
 Polishers polish the prepared materials
 Quality control inspectors ensure the size, quality, and final packing of the ready-to-dispatch product
 Dispatch and Delivery:
 Product is dispatched to the customer's location
 Sales force fixes the furniture and resolves any queries or issues
 Kitchen, Wardrobe, and Door Production:
 Separate department for designing and producing kitchens, wardrobes, and doors
 Production Automation:
 CNC routers, squindal machines, and edge banding machines used to create precise and consistent cuts
 Skilled Artisan Handcraft: (carpenter)
 Skilled artisans who handcraft certain furniture pieces, such as intricate carvings and inlays mainly assemble the furniture
 Woodworking Techniques:
 Veneering, marquetry, and joinery
 Quality Control:
 Company's quality control department inspects all furniture before it is shipped to customers
Distribution channels and representatives
 The company operates a network of retail stores in Pakistan and Qatar.
 showrooms on Bedian Road and Iqbal Town
 The company does not provide their material to any other furniture company, it solely produces and sells
it under the name of fantac.
 Online sales through the company's website
 Transportation through trucks
 Fantac Furniture produces and sells its furniture under its own brand name.
 The company has factories in Lahore and Qatar.
 Fantac's products are transported from its factories to its sales units in the same cities.
Direct sales force
 Sales Teams:
 Indoor Sales Team: Handles sales within the showroom.
 Outdoor Sales Team: Markets furniture in the market and surrounding areas.
 Order Process:
 Customer places an order with a description of the desired furniture.
 Sales team provides a 2D or 3D drawing of the customized order.
 Marketing and Customer Service:
 Online marketing through the company's website and social media pages.
 Excellent customer service through the company's customer service department.
 After-sales services, such as furniture repair and upholstery.
 The company also sells its products directly to customers through its website and showroom.
Inventory Management at Fantac Furniture

 Climate-controlled warehouse for raw materials storage, organized

by material type
 Rigorous quality inspection of materials upon receipt
 Work In Process (WIP) Inventory near production line, electronically
tracked
 Separate warehouse for finished goods, organized by product type,
temperature and humidity controlled
 Excess goods stored separately, electronically tracked, discounts on
surplus items
Inventory Management System

 Real-time tracking of inventory levels and movements

 Generates reports on inventory usage
 Tracks outsourced materials like leather, cloth, foam to ensure
quality and timely delivery
 Maintains close relationships with suppliers for high-quality
materials
Recommendations
 To bolster Fantac Furniture's growth and market presence, it is recommended
to enhance its online presence with a robust e-commerce platform and digital
marketing
 Adopt sustainable and eco-friendly manufacturing practices, diversify its
product range, incorporate augmented reality in showrooms for an immersive
customer experience
 Streamline supply chain and inventory management with advanced systems
 Invest in employs to maximize productivity
 Implement a customer feedback system
 Adopt advanced manufacturing technologies
Scheduling and Production Process

 Standard workday from 8:00 AM to 7:00 PM with scheduled breaks

 Monthly payroll processing
 Organized production floor with specialized machinery for different
tasks
 Each worker assigned to specific machines for task mastery
 Supervisor oversees production, workflow, and quality standards
 Client meetings integrated into workday for seamless
communication and collaboration
After Sale Services

 After sale services for wood/oak products include addressing issues

like swollen nodes, termite invasion
 On-spot customization available at the time of purchase
 Full inspection before sale to ensure customer satisfaction
 Warranties provided for up to 10 years, covering specific factors
Maintenance and Product Failure

 Routine inspections by maintenance team for wear and tear

 Comprehensive maintenance guidelines provided to customers
 Specific lubricant oil recommended for moving parts to prevent
corrosion
 Warranty policy for product failures with customer service support
 Quality control measures with thorough inspections before shipping
 Continuous enhancement of products and manufacturing processes
based on product failure data