AN ANATOMY OF A

MANAGER
BY GROUP 04
Section A
IBA BBA 31st

Date of Submission:
16th November 2023

Tanisha Tarannum(21) Sadia Islam(33) Ala Irteja Hossain(49)

Abrar Saud Mozumder(87) Abu Raiyan Eshan(109)
INDUSTRY OVERVIEW

The Food & Beverage Industry:

20% Annual growth 2.1% of GDP

in beverage industry from F&B industry in 2023

$458 mn export 8% of total

from F&B industry in 2021-22 workforce

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COMPANY PROFILE

of market share holder

25% in beverage industry
Coca cola franchise is
owned by Abdul Monem Value added impact
Limited(AML) since 0.11% contribution in 2019 GDP
1989

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THE MANAGER’S PROFILE

Mezbah Ul Islam
Management trainee
Sales & Commercial,
Coca Cola Bangladesh Beverages

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POSITION & ACTIVITES IN THE SUPPLY CHAIN
Department: Sales
Span of control
• Oversees a team of:
• 11 presellers
• 9 distributors
• at least 50 deliverymen
• General scope of activities include: Pre-sellers+distributorss
• FG warehouse management
• distributor management Deliverymen
• Order Processing
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TYPICAL DAILY ROUTINE

Day starts with Morning Briefing

Distributor Meeting Market KPI Tracking

Visit
MDO Monitoring

Problem Solving & Monitoring Return Rate

Conflict mitigating
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NON MANAGERIAL ACTIVITIES

Inventory checking

Vendor communication

Direct engagement in procurement & distribution

Route Scheduling

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CHALLENGES FACED & OVERCOMING THEM

Conflict between vendor & distributor

1on1 persuasive discussion with both ends

Excessive workload leading to stress accummulation

Adopting stoicism

Identifying slackers & preventing it

Offering lucrative reward system, incentives
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RELATIONSHIP WITH SUBORDINATES

Smart-watch for monthly star

performer

Day trips to resorts to rejuvenate

subordinates

Always motivating them &

Our manager & his team at Fantasy Kingdom for recreation
empowering them
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 METHOD OF DELEGATION

HIGH
IMPORTANCE

DO DELAY

LOW

DELEGATE DELET
E
HIGH URGENCY LOW
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MAINTAINING WORK-LIFE BALANCE

Setting priorities logically

Having a proper plan beforehand

Rewarding own self

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BREAKDOWN OF HIS PERSONALITY

• Leadership style: Carrot &

Stick theory

• Communication: polite yet 102

authoritative with aides. 62
85 80
47 62
Respectful towards the
superiors. Extraversion helps
maintain good bond
His Personality Big Five Test Result

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PERSONALITY TRAITS ATTRIBUTING TO GROWTH

Curiosity Helped him to embrace new things

Adaptability Helped him to settle smoothly

Enabled him to maintain healthy

Eloquence relationship & also provide clear
instructions
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CONTINUOUS LEARNING & DEVELOPMENT

New problems arise

Being Curious

Acquire ability to Delve into

solve the problem relevant materials

Learning through problem solving

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THANK YOU
Any Queries?
Appendix A

Education Work Experience

Institute of Business Administration,
Dhaka University • English Instructor, Mentors'
College • Head of In-charge, Blessing for
Adamjee Cantonment College
Human Foundation(BHFF)
School
Bangladesh International • SEO, Initiative Bangladesh
School & College

Tanisha Tarannum
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Appendix B

Education Work Experience

Institute of Business Administration,
Dhaka University • Math Instructor, Mentors'
College
Holy Cross College
School
Rajuk Uttara Model College

Sadia Islam
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Appendix C

Education Work Experience

Institute of Business Administration,
Dhaka University • IBA admission instructor at
Patronus
College
Notre Dame College • IBA admission instructor at
Luminous
School
Ideal School & College

Ala Irteja Hossain

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Appendix D

Education Work Experience

Institute of Business Administration,
Dhaka University • IBA admission instructor at Meritos

College
Notre Dame College

School
Ideal School & College

Abrar Saud Mazumder

1
Appendix E

Education Work Experience

Institute of Business Administration,
Dhaka University • Freelance graphics editor

College
Notre Dame College

School
Ideal School & College

Abu Raiyan Eshan

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 Appendix F |Main Questionnaire
Q1- kindly tell us about yourself and your current workplace
Q2- Where do you fit into the supply chain model of Coca- Cola Bangladesh? What is
your span of control
Q3- You have been working here for over a year. What is a typical day for you like at
Coca Cola?
Q4- What are the challenges you face on a regular basis & how do you overcome them?

Q5- What are some of the non managerial activities that you perform other than the
managerial tasks?
Q6- How do you keep your subordinates motivated? Basically, how do you maintain a
healthy relationship with them?
Q7- How do you maintain a balance between work & life outside of work?

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 Appendix G |Main Questionnaire

Q8- Could you please take a personality test that would help us assess your personality?
It won’t take much time
Q9- Of your virtues, which key traits would you choose that propelled your careeer?

Q10- We were curious to know how you delegate your work. Could you please share?

Q11- How do you continuously learn and develop yourself to keep up with your work
demand and stay relevant?

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Appendix H

Group 4 with Mezbah Ul Islam 2