lOMoARcPSD|29214144

ISO-OBE-Syllabus-opportunity seeking

Organizational Management (Bulacan State University)

Studocu is not sponsored or endorsed by any college or university

Downloaded by patrick edward manatad (parhe24@gmail.com)
 lOMoARcPSD|29214144

Republic of the Philippines

Bulacan State University
City of Malolos, Bulacan
Tel/Fax (044) 791-0153
Office of the Dean of Instruction
COLLEGE: College of Business Administration

DEPARTMENT: BS Entrepreneurship

COURSE CODE: EC 201

COURSE TITLE: Opportunity Seeking

FACULTY: Jose Miguel Luis C. Reyes Jr., DBA

CONSULTATION HOURS: 3 Hrs. / Week

COURSE DESCRIPTION:
This course offers students entrepreneurship education emphasizing the context
of fast changing technologies and dynamic regional and global environment. It
provides students with a solid entrepreneurship foundation as a way to guide
their attitudes and predispositions in adapting to the changes. Entrepreneurship,
as a manageable process, is sustainable over the life cycles of people’s careers,
of organizations from start-up enterprises to sizeable corporations, and of
societies undergoing various types of transitions. The course exposes students
to the up-to-date concepts, theories, trends, practices, and tools of the
entrepreneurial world, integrating knowledge from multiple disciplines, such as
sociology, psychology, economics, and business.

Attributes of Ideal Graduate (AIG)

VISION OF THE INSTITUTION

A recognized leader for excellence in instruction, research and extension

services, a key player in the education and formulation of professionally
competent, service-oriented, and productive citizens, and a prime mover of the
nation’s sustainable socioeconomic growth and development.

MISSION OF THE INSTITUTION

It is the mission of the University to provide higher professional, technical, and

special instruction for special purposes, and promote research and extension
services, advance studies and progressive leadership in agriculture, commerce,
education, fishery forestry, engineering, arts and sciences, law, medicine, public
administration, industrial technology and other fields as may be relevant (Sec. 2,
R.A. 7665)

BulSU-OP-DI-04F1
Revision: 0 Page 1 of 3

Downloaded by patrick edward manatad (parhe24@gmail.com)

 lOMoARcPSD|29214144

GOALS OF THE COLLEGE

In the pursuit of its vision and mission, the initiatives and efforts of the College
are geared towards the attainment of the following goals:

1. Extensive knowledge in business disciplines. Promotion of broad

knowledge and understanding of the key areas of business.

2. Adapt global strategies in the international business environment.

Enhancement of awareness of international business environment to
formulate relevant business strategies.

3. Analytical thinking and problem-solving skills. Strengthening critical

thinking and solving skills, supported by appropriate analytical and
quantitative techniques.

4. Application of Information Technology. Development of competencies in

the utilization of information and related technologies.
5. Effective Communication Skills. Enhancement of skills to effective written
and oral communication.

6. Social and ethical perspective. Internalizing social values and business

ethics.

OBJECTIVES OF THE BACHELOR OF SCIENCE IN ENTREPRENEURSHIP:

1. To help develop students to become competent in setting up, managing, and

operating their own business, as well as in pursuing careers in Entrepreneurship,
Business Development, Corporate Planning Development, Marketing, and other
related positions in public or non-government organizations.

2. To equip students with the necessary tools to analyze/scan the environment to

determine opportunities and develop their profitability profiles from which
entrepreneurial ventures can be selected from.

3. To prepare students in mobilizing human, financial, logistical, and technical

resources through business plan preparation and implementation.

4. To conduct research and extension services in the field of entrepreneurship.

5. To inculcate in the minds of students the virtues of integrity, honesty, and other
traits and skills aiding in the development of good moral fiber becoming of a good
professional, and citizen.

LEARNING OUTCOMES (LO):

1. State the University Vision and Mission, College goals and program’s
objectives.
2. To explore the opportunity identification process
3. To define and illustrate the sources of innovative ideas for
entrepreneurs.
4. To examine the role of creativity and to review the major components
of the creative process: knowledge accumulation, incubation process,
idea experience, evaluation, and implementation.

BulSU-OP-DI-04F1
Revision: 0 Page 2 of 3

Downloaded by patrick edward manatad (parhe24@gmail.com)

 lOMoARcPSD|29214144

5. To present ways of developing personal creativity: recognize

relationships, develop a functional perspective, use your “brains”, and
eliminate muddling mind-sets.
6. To introduce the four major types of innovation: invention, extension,
duplication, and synthesis.
7. To explain the challenge of new-venture start-ups.
8. To review common pitfalls in the selection of new-venture ideas.
9. To present critical factors involved in new-venture development
10. To examine why new ventures fail
11. To study certain factors that underline venture success.
12. To analyze the tradiational venture evaluation process methods: profile
analysis, feasibility criteria approach, and comprehensive feasibility
method
13. To highlight the contemporary venture evaluation methods: design
methodology and the lean start-up methodology.

On completion of the course, the student is expected to be able to do the following:

ATTRIBUTES OF IDEAL LEARNING OUTCOMES (LO)
GRADUATE (AIG)
Highly competent  LO12, LO5, LO6, LO11

Ethical professional  LO7, LO10, LO8

Service-oriented  LO5, LO13, LO9

Contribute to country’s  LO2, LO3, LO4, LO1

sustainable growth and
development

FINAL COURSE OUTPUT:

At the end of the semester, students are required to write, present, and defend their own
feasibility study of a chosen business concept. This will be the culmination of all their
learnings in the subject.

RUBRIC FOR ASSESSMENT:

Feasibility Study Presentation Rubric

A. Introduction
Emerging Developing Well done Excellent
1 2 3 4 5 6
Little or no introduction  Interesting or engaging introduction
Comments: Comments:

B. Organization
Emerging Developing Well done Excellent
1 2 3 4 5 6
Disorganized or poorly organized  Well organized and easy to follow
 smooth transitions
Comments: Comments:

C. Delivery
Emerging Developing Well done Excellent
1 2 3 4 5 6
 Manuscript was read or seemed memorized  Speech was clear, smooth and articulate
 Speech was too slow/fast/soft  Voice projection and spacing effective
 Eye contact lacking or absent  Eye contact appropriate, help connect to panelists

BulSU-OP-DI-04F1
Revision: 0 Page 3 of 3

Downloaded by patrick edward manatad (parhe24@gmail.com)

 lOMoARcPSD|29214144

 Delivery unsure, uncomfortable, stiff, unprepared  Delivery comfortable, poised and prepared

Comments: Comments:

D. Content
Emerging Developing Well done Excellent
1 2 3 4 5 6
 Paper and presentation highly technical for  General audience can understand the paper
audience presentation
 Terms undefined or minimally defined;  Key terms defined and necessary information
background information lacking; or assumptions provided
lacking  Assumptions surfaced

 Presentation deficient in evaluation and synthesis  Presentation information evaluated and well
synthesized
Comments: Comments:

E. Response to Questions
Emerging Developing Well done Excellent
1 2 3 4 5 6
Misunderstands questions ; sometimes can not answer Answers questions well with reference to own work;
questions shows knowledge of subject

Comments: Comments:

OTHER REQUIREMENTS AND ASSESSMENTS:

 Case studies provided in the module
 Midterm exam
GRADING SYSTEM:
Recitation 10 %
Quizzes 30 %
Projects 20 %
Examination 30 %
Attendance/
Work Ethics 10 %

LEARNING EPISODES:

BulSU-OP-DI-04F1
Revision: 0 Page 4 of 3

Downloaded by patrick edward manatad (parhe24@gmail.com)

 lOMoARcPSD|29214144

Learning Outcomes Topics Week Learning Activities

BulSU-OP-DI-04F1
Revision: 0 Page 5 of 3

Downloaded by patrick edward manatad (parhe24@gmail.com)

 lOMoARcPSD|29214144

 State the  University 1  Discussion

University Vision, Mission, Checking and
policies, vision, Student right, Signing of C.O.R.
mission, Duties and
college goals Responsibilities.
and program Course Orientation
objectives, and Introductory
house rules, Lecture
grading system
and course
requirements.
Understand what
is required of them
in class in terms of
participation,
learning retention,
and output.
 To explore the  Opportunity 2 
opportunity Identification:
identification The Search for
process New Ideas

 To examine the  Entrepreneurial 2 

role of Imagination and
creativity and Creativity
to review the
major
components of
the creative
process:
knowledge
accumulation,
incubation
process, idea
experience,
evaluation, and
implementation

 To present  A Creative 3 
ways of Exercise
developing
personal
creativity:
recognize
relationships,
develop a
functional
perspective,
use your
“brains”, and
eliminate
muddling mind-
sets.


 To introduce  Innovation and 4

BulSU-OP-DI-04F1
Revision: 0 Page 6 of 3

Downloaded by patrick edward manatad (parhe24@gmail.com)

 lOMoARcPSD|29214144

the four major the Entrpreneur

types of
innovation:
invention,
extension,
duplication,
and synthesis.
 To explain the  The Challenge 5 
challenge of of New-Venture
new-venture Start-ups
start-ups
 To review  Pitfalls in 6 
common Selecting New
pitfalls in the Ventures
selection of
new-venture
ideas
 To present  Critical factors 7 
critical factors for New-Venture
involved in Development
new-venture
development
 To examine  Why Ventures 8 
why new Fail
ventures fail
 To analyze the  The Traditional 9 
tradiational Venture
venture Evaluation
evaluation Procesees
process
methods:
profile
analysis,
feasibility
criteria
approach, and
comprehensive
feasibility
method
 To highlight the  The 10
contemporary Contemporary
venture Methodologies
evaluation for Venture
methods: Evaluation
design
methodology
and the lean
start-up
methodology.
  MIDTERM 11 
EXAMINATION

 To analyze the  Feasibility Study 12 

tradiational Introduction
venture
evaluation
process

BulSU-OP-DI-04F1
Revision: 0 Page 7 of 3

Downloaded by patrick edward manatad (parhe24@gmail.com)

 lOMoARcPSD|29214144

methods:
profile
analysis,
feasibility
criteria
approach, and
comprehensive
feasibility
method
 To analyze the  Executive 13 
tradiational Summary
venture
evaluation
process
methods:
profile
analysis,
feasibility
criteria
approach, and
comprehensive
feasibility
method
 To analyze the  The Business 14 
tradiational Concept
venture
evaluation
process
methods:
profile
analysis,
feasibility
criteria
approach, and
comprehensive
feasibility
method
 To analyze the  Industry/Market 15
tradiational Analysis
venture
evaluation
process
methods:
profile
analysis,
feasibility
criteria
approach, and
comprehensive
feasibility
method
 To analyze the  Management 15 
tradiational Team
venture
evaluation
process
methods:
BulSU-OP-DI-04F1
Revision: 0 Page 8 of 3

Downloaded by patrick edward manatad (parhe24@gmail.com)

 lOMoARcPSD|29214144

profile
analysis,
feasibility
criteria
approach, and
comprehensive
feasibility
method
 To analyze the  Product/Service 16 
tradiational Development
venture Plan
evaluation
process
methods:
profile
analysis,
feasibility
criteria
approach, and
comprehensive
feasibility
method
 To analyze the  Financial Plan 17 
tradiational
venture
evaluation
process
methods:
profile
analysis,
feasibility
criteria
approach, and
comprehensive
feasibility
method
 To analyze the  Timeline 17 
tradiational
venture
evaluation
process
methods:
profile
analysis,
feasibility
criteria
approach, and
comprehensive
feasibility
method
  FEASIBILITY 18 
STUDY
PRESENTATIO
N AND
DEFENSE

BulSU-OP-DI-04F1
Revision: 0 Page 9 of 3

Downloaded by patrick edward manatad (parhe24@gmail.com)

 lOMoARcPSD|29214144

REFERENCES:
Entrepreneurship: Theory, Process, and Practice 10 th Edition, Donald F. Kuratko,
Cengage Learning, 2019

ONLINE RESOURCES:
N/A

CLASS POLICIES:

The students’ listed in the master list from the MIS office shall be permitted to
attend the class.

1. Enrolled students must go to the class promptly. Must come to each class
prepared.
2. Students are expected to take all examinations on the date scheduled and
participate actively in the discussion as well as the different activities
involved on the subject and the college as well.
3. Cheating is equivalent to lower grade to a failing grade in the subject. (see
Student Handbook pp. 40)
4. Requirements eg. project, term paper, case study etc. which not submitted
on or before the due date will no longer be accepted.
5. The use of electronic gadgets like cell phones, tablets, laptops, mp3, etc.
are not allowed during class hours unless needed.
6. Sit in students may attend the class upon the approval of the subject
teacher.
7. Always maintain the cleanliness and orderliness of the room before and
after the class.

ACADEMIC DISHONESTY
All BS Entrepreneurship students are expected to be academically honest.
Any act of misconduct corresponds to disciplinary actions imposed by the
university. Cheating, Plagiarism or making false presentation of academic
performance are examples of academic dishonesty. Any student found guilty of
these offense/s will be marked F (Failed) or 5.0. Plagiarism and cheating refers
to the use of unauthorized notes, securing help during examinations,
assignments, reports or cases, signing another students name on the attendance
sheet, or otherwise practicing scholastic dishonesty. (Please refer to Student
Handbook Section D. Grounds for Disciplinary Sanctions page 40-43)

POLICY ON ATTENDANCE
Students must attend the class regularly. They must be marked tardy if
arrived 15 minutes after the start of the scheduled time. The student is
considered absent after checking the attendance. Students with three (3) late will
be equivalent to one (1) absent. Request for absence must be presented upon
reporting back to class duly certified by the attending physician or the University
doctor if sick. If other reasons occur, student must present a valid excuse letter
signed by their parents or guardian. Special examinations will be allowed only in
special cases, such as prolonged illness or unexpected situation takes place.

Prepared by: Jose Miguel Luis C. Reyes Jr., DBA

BulSU-OP-DI-04F1
Revision: 0 Page 10 of 3

Downloaded by patrick edward manatad (parhe24@gmail.com)

 lOMoARcPSD|29214144

Noted by: __________________ _______________________

(Program Head) (Instructional Committee)

__________________
(College Secretary)

Approved by: ____________________

Dr. Emerlita S. Naguiat
Dean

BulSU-OP-DI-04F1
Revision: 0 Page 11 of 3

Downloaded by patrick edward manatad (parhe24@gmail.com)