Our marketing plan focuses on evaluating the

Evaluating the Students' students' satisfaction and the quality of services

at the school canteen in the San Jose Community
Satisfaction and Quality of Services College Campus. The goal is to gather valuable
insights that will help enhance the overall dining

Of School Canteen at San Jose experience and inform strategic marketing

decisions.

Community College Campus

Group 2
Leader: Joyce Ann Dela Rosa
Members: Kimi Mangampat
Jhonel Biñas
Ryan Bonete
JA
Shane Angel Bo
Michelle Sacayan
Introduction
Research Problem or
1 Opportunity
2
The introduction provides a brief
overview of the research problem,
which revolves around assessing
the satisfaction of students with the
canteen and identifying areas for
improvement.
Purpose and Objectives
It also states the purpose and
objectives of the marketing
research, aiming to enhance the
canteen's services based on the
students' preferences and feedback.
Background and Context
Industry Background
The background and context
section provides insights into the
evolution of school canteens,
emphasizing the need for modern
approaches to meet students'
changing preferences.
Market Trends
It also highlights relevant
historical and market trends in
school cafeteria services, setting
the stage for understanding
current challenges and
opportunities.
 Research Problem Definition

Specific Problem Scope and Boundaries

This section clearly articulates the specific challenges faced It defines the scope of the research,
by the school canteen, such as food quality, variety, and including the student population, canteen
service efficiency. menu, and operational aspects within the
defined boundaries.
Research Objectives
1 Satisfying Research Objectives
The presentation outlines specific objectives and pivotal questions that the research seeks to
address, focusing on enhancing student satisfaction and canteen service quality.

2 Improving Student Experience

It aims to improve the students' canteen experience and assess the effectiveness of the services
provided through various research metrics.
Research Design

Chosen Research Design

This section briefly explains the chosen research design and
justifies its selection based on the research objectives,
ensuring alignment with the study's goals.

Alignment with Objectives

It emphasizes how the selected research design is aligned with
the marketing research objectives, ensuring that the findings
meet the intended purposes.
Sampling Method

Selecting the Sample Representation of Target Population

This section explains the method used for selecting the It emphasizes how the chosen sampling method
sample, highlighting its representativeness in effectively represents the target population, ensuring
reflecting the school's diverse student population. the relevance and reliability of the research outcomes.
 Data Collection Methods
Tools and Techniques
This section elaborates on the tools and
techniques used for data collection, such as
surveys and feedback mechanisms,
explaining their suitability in capturing
diverse student opinions.
Rationale for Method Selection
It provides a detailed rationale for choosing
specific data collection methods,
emphasizing their effectiveness in
gathering comprehensive insights for the
research purpose.
 Data Analysis

1 Procedures for Data Analysis

The data analysis will begin with the collection of feedback from students
through surveys and interviews. The responses will then be organized and
categorized to identify trends and patterns.

2 Statistical Techniques
We will utilize techniques such as correlation analysis and regression to
understand the relationship between different variables. This will provide a
deeper insight into the factors that influence satisfaction levels.

3 Appropriate Techniques
These techniques are suitable as they allow for quantitative analysis of the
feedback, enabling us to draw meaningful conclusions about the students'
experiences at the canteen.
 Findings
Satisfaction Levels
The key findings reveal that 78%
of the students were satisfied with
the variety of food options offered
at the canteen. Additionally, 65%
expressed satisfaction with the
pricing.
Dining Preferences Constructive Feedback
Charts showcasing dining
Visuals displaying the feedback
preferences indicate that 45% of
distribution highlight areas such as
students preferred healthier
service speed and ambiance as the
food options, while 55% leaned
primary areas of improvement.
towards indulgent choices.
 Implications of Findings

1 Marketing Strategies 2 Unexpected Results

The findings indicate an opportunity The unexpected higher

to tailor marketing strategies to preference for indulgent choices
promote healthier food options while has the potential to influence the
also focusing on enhancing the canteen's menu and promotions
ambiance to attract more students. to cater to this demand.
 Recommendations
Enhanced Ambiance
Invest in ambiance
improvements
such as
Menu Diversification incorporating Promotional Campaigns
vibrant decor and
Introduce a wider range of comfortable Implement targeted promotional
healthier options to cater to the seating campaigns to highlight both
students' preferences and arrangements to healthier and indulgent food
promote a balanced diet. create an inviting choices to meet varying
environment. preferences.
 Limitations
Research Methodology Data Accuracy

The limitations lie in the Potential inaccuracies may arise

reliance on self-reported data,
which may be subject to
individual biases and the
potential for measurement
errors.
due to misinterpretation of
survey questions, leading to
variations in the collected data.
Ethical Considerations

Participant Privacy Data Confidentiality Ethical Approval

Stringent measures were All collected data was The research process
taken to ensure the securely stored and access adhered to ethical
confidentiality and was restricted to guidelines and received
anonymity of the authorized personnel to approval from the school
participants in the survey protect the privacy of the administration to ensure
and interview processes. respondents. compliance with standards.
Conclusion
1 Key Insights
The comprehensive analysis
has provided valuable insights
that will guide strategic
decisions to elevate the
students' dining experience at
the canteen.
2 Problem Resolution
By addressing areas for
improvement highlighted in the
research, we aim to create a
more satisfying and enjoyable
canteen environment for the
students.