GUIDELINES

1. Make sure that you are in a comfortable place that is

free from distractions.
2. Keep your phones inside your bags and make sure they
are in silent mode.
3. Focus on the task and discussion.
4. Avoid unnecessary noise.
5.You can ask questions even at the middle of the
discussion.
6. Show respect to everyone’s questions and opinions.
 PETMALUNG
THROWBACK!
INTRUCTIONS:
1. Arrange the jumbled letters based from the given
definitions.
2. If you know the answer, you can raise your right hand
and you will be acknowledged.
3. If the answer of the first student is incorrect, the other
students will be given opportunity.
4. The most number of correct answers will be declared a
winner.
Refers to the conversation participants’ close-
initiating expressions that end a topic in a
conversation.

ATTRENIM
NIO
TERMINAT
This is how speakers address the problems in
speaking, listening, and comprehending that
they may encounter in a conversation.
 VERY
GOOD!!!
This involves moving from one topic to
another.
AMAZING!
Refers to any limitation you may have
as a speaker.

RNOITSTER
RESTRIC
EXCELLENT!
This pertains to the process by which
people decide who takes the
conversational floor.

UTNR-KATNI
TURN-TAKIN
This is simply a question-answer formula
that moves the discussion forward.

TOPIC
XCELLENT!
You try to open a topic with the people
you are talking to.

NAONTIOMN
NOMINATIO
WOW!!!
Clap your hands if you
can hear me.
 Activity 1: Quick Share
Directions: The students will be grouped
into five to seven members. In each
group, students will take turns sharing
their basic information such as age,
gender, hometown, favorite color, hobby,
etc. They will be given five (5) minutes
for this activity.
Analysis
Are there similarities and differences
in the shared information? What are
they?
Principles of Speech Writing: Audience
Analysis
 Principles of Speech Writing:
Audience Analysis
A U D I E N C E A N A LY S I S

DEMOGRA PSYCHOGR SITUATIO

PHICAL APHIC NAL
ANALYSIS ANALYSIS ANALYSIS
DEMOGRA
PHICAL
ANALYSIS
 Demographical Analysis
What is demography?
Statistical information about groups
of people is called demographics.
 Principles of Speech Writing:
Audience Analysis
DEMOGRAPHICS
1.Age 5. Educational Attainment
2.Gender 6. Ethnic/Cultural Background
3.Occupation 7. Socioeconomic Background
4. Religious background
 Principles of Speech Writing:
Audience Analysis
DEMOGRAPHICS
1.Age
Use words the fit in all ages. Stay
away from terms from one age
range.
 Principles of Speech Writing:
Audience Analysis
DEMOGRAPHICS
2. Gender
•Use words that are not sex/gender-specific.
•Do not use one sex/gender pronouns, like
assuming a doctor is a “he” and a dentist is a
“she.”
 Principles of Speech Writing:
Audience Analysis
DEMOGRAPHICS
3. Occupation
Be familiar with the jargons in the
different fields. Avoid using terms
which your audience do not know.
 Principles of Speech Writing:
Audience Analysis
DEMOGRAPHICS
4. Religious Background
Remember that your audience will
have a wide variety of religion
represented that is why you need to
be cautious from it.
 Principles of Speech Writing:
Audience Analysis
DEMOGRAPHICS
5.Educational Attainment / Knowledge
•Avoid talking down to an audience
•Avoid talking over to an audience head
 Principles of Speech Writing:
Audience Analysis
DEMOGRAPHICS
6. Ethnic or Cultural Background
Use words that emphasize people than
the method of categorization. Instead of
black people use people with black color,
instead of disabled people use people
with disability.
 Principles of Speech Writing:
Audience Analysis
DEMOGRAPHICS
7. Socioeconomic Background
Consider income and social groups
in preparing your speech.
Clap your hands if you
can hear me.
What I have learned?
Teamwork
Nak, bakit dala mo ang
bag mo?

May activity po si
Sir Au, Nay…
Group Activity 2: Analysis of Demographic
Profiles

Directions: Each group will draw or select a

specific demographic profile and analyze the
characteristics of their drawn demographic.
They will then discuss how these
characteristics may influence speech content,
language, delivery.
 Group Presentation Evaluation Criteria: Demographic Analysis Workshop
1. Understanding of Demographic Profile (10 points)
• Accurate identification and discussion of key demographic characteristics.
• Clear demonstration of how these characteristics influence communication
preferences.
2. Relevance to Assigned Demographic (10 points)
• Alignment of speech content with the specific needs and interests of the
assigned demographic.
• Appropriate selection of examples or scenarios that resonate with the
demographic group.
3. Adaptation of Language and Tone (10 points)
• Effective use of language and tone suitable for the assigned demographic.
• Demonstration of sensitivity to cultural, generational, or lifestyle factors.
Let’s discuss your answers.
1.Elementary School Students:
 Need for simple language and visual aids
for understanding.
 High engagement with interactive and
participatory elements.
 Interest in topics related to fun,
friendship, and imagination.
2. High School Students:
Desire for more sophisticated and thought-
provoking content.
Engagement with discussions on academic
and future-oriented topics.
Interest in a mix of visual and textual
content, reflecting diverse interests
.
3. College Students:
Engagement with dynamic and visually
appealing content.
Interest in interactive elements and
technology integration.
Receptiveness to topics related to
personal growth, technology, and social
issues
.
4. Young Professionals:
Preference for concise and relevant
information due to busy schedules.
Positive response to modern and tech-
savvy communication methods.
Interest in career-related topics and
opportunities for networking.
5. Elderly Community:
Appreciation for a slower pace of speech
and clear articulation.
Favorable response to personal
anecdotes and storytelling.
Respect for traditional values and a
sense of community.
 Assignment
Advance reading about psychographic
and situational analysis
Principles of Speech Writing: Audience
Analysis
Thank you for listening!