Tanishq: Pricing, Retail

Selling and Inventory

Management of Jewellery

Tanishq is a renowned jewellery brand known for its exquisite designs and high-
quality craftsmanship. In this presentation, we will explore their pricing
strategies, retail selling techniques, and efficient inventory management. Join us
on this journey through the world of Tanishq.
Tanishq's History and Overview

Discover the rich heritage and legacy of Tanishq, from its humble beginnings to
becoming a leading name in the jewellery industry. Experience the evolution of
their designs and the passion behind their craftsmanship.
Pricing Strategies of Tanishq
1 Value-based Pricing
Tanishq believes in
offering exceptional
quality at fair prices,
reflecting the true value of
their jewellery.
2 Segmented Pricing
Tanishq caters to different
customer segments,
offering a diverse range of
collections that suit various
budgets and preferences.
3 Promotional Pricing
Explore Tanishq's exciting
promotional offers and
discounts that add value to
the customer's purchase
experience.
Retail Selling Techniques of Tanishq
In-store Experience Product Showcase Knowledgeable Staff
Immerse yourself in the Witness the artistry of Tanishq's
opulence of Tanishq's beautifully jewellery through stunning Engage with Tanishq's
designed stores, where visual displays that enhance the knowledgeable staff who are
personalized service and a beauty and allure of each piece. equipped with in-depth product
welcoming ambiance create a knowledge, ensuring an
memorable shopping experience. informed and enjoyable buying
experience.
Inventory Management at Tanishq
Efficient Supply Chain
Delve into Tanishq's streamlined supply
chain management that ensures timely
delivery of materials and finished
products.
1 Forecasting
Explore how Tanishq uses data and market
trends to accurately forecast customer
2 demand and plan their inventory
accordingly.
3 Technology Integration
Discover how Tanishq leverages
technology to optimize inventory tracking,
minimize stockouts, and maintain high
product availability.
Challenges Faced by Tanishq
Economic Factors
Explore how Tanishq navigates
the challenges posed by
fluctuations in gold prices and
economic volatility.
Counterfeit Concerns
Discover the measures taken by
Tanishq to combat the issue of
counterfeit jewellery and protect
their brand reputation.
Changing Trends
Learn how Tanishq adapts to
evolving consumer preferences
and stays ahead of the latest
fashion trends in the jewellery
industry.
Future Prospects for Tanishq
1 Innovation and Expansion

Discover Tanishq's plans for continuous innovation and expansion into new markets, ensuring
a strong future presence in the global jewellery industry.

2 Sustainability Initiatives

Learn about Tanishq's commitment to sustainability and their efforts towards responsible
sourcing of materials and ethical business practices.

3 Digital Transformation

Explore how Tanishq embraces digitalization to enhance the customer experience, reach a
wider audience, and stay at the forefront of the industry.
Conclusion
In conclusion, Tanishq's exceptional pricing strategies, unique retail selling
techniques, and efficient inventory management have propelled it to become a
leading name in the jewellery industry. With continuous innovation and a
commitment to customer satisfaction, Tanishq is well-equipped to thrive in the
ever-evolving world of jewellery.