THE RISE OF THE

INTERNET AND THE

NEW MEDIA
GROUP 3 REPORTING
 OBJECTIVES

• Map out the history of the emergence of media both in

the global and local arena, including the transition from
indigenous forms of communication to new media;
• Discuss the theories on the relationship between media
and society.
• Integrate the values of media literary into our daily life.
 THE RISE OF THE INTERNET AND THE NEW
MEDIA

• New media is often characterized as opposite on the

category of traditional media just like; Books,
Newspapers, Magazines, sound recording, radio, and
film.
 THE RISE OF THE INTERNET AND THE NEW
MEDIA

• 1953- (IBM) INTERNATIONAL BUSINESS MACHINES, was

the 1st electronic computer that became known as “701”
• 1969 – (APRANET) ADVANCED RESEARCH PROJECTS
AGENCY, was created by the US DEPARMENT OF DEFENSE
ADVANCED RESEARCH PROJECTS AGENCY (DARPA)
 THE RISE OF THE INTERNET AND THE NEW
MEDIA

• TCP/IP (TRANSMISSION CONTROL PROTOCOL/

INTERNET PROTOCOL)- It was developed by Robeth Kahn
and Vinton Cerf at the APRANET in 1980s, and became the
common language of the internet.
• 1983 – TCP/ IP was universally adopted, it was a suite of
protocols or rules that governthe transmission of data.
 THE RISE OF THE INTERNET AND THE NEW
MEDIA

• 1986- there were already 2000 users of the internet using TCP/
IP in which the 56 kilobytes per second (kbps) increased to 1.54
megabytes per second
• 1991 – Tim Berners-Lee, a British computer scientist, introduce
the World Wide Web(www) project to the world.
• At first, in 1990, he had written already 3 fundamentals for the
internet
 THE RISE OF THE INTERNET AND THE NEW
MEDIA

• At first, in 1990, he had written already 3 fundamentals for the

internet:
• HTML – Hyper Text Markup Language
• URI – Uniform Resource Identifier, later on (URL)
• HTTP – Hypertext Transfer Protocol
 THE RISE OF THE INTERNET AND THE NEW
MEDIA

• 1991-1992: The internet users had reached

600,000. The internet soon upgraded to 45
Mbps (megabytes per second).
 THE RISE OF THE INTERNET AND THE NEW
MEDIA

• File Transfer Protocol (FTP) – it was a

created sites that allow users to find specific
shared files.
 THE RISE OF THE INTERNET AND THE NEW
MEDIA

• 1990 : Alam Emtage created Archie

(Archive) of computer files stored on
anonymous FTP wesbites in a given
network of computers
 THE RISE OF THE INTERNET AND THE NEW
MEDIA

• 1994: Yahoo and Lycos emerged and

become popular and more powerful search
engine because they allowed users to
connect with more information they were
interested.
 THE RISE OF THE INTERNET AND THE NEW
MEDIA

• 1996: Google emerged carrying new

features such as page ranking to determine
the authority of a website as a carrier of
information.
INTERNET IN THE
PHILIPPINES
 THE RISE OF THE INTERNET AND THE NEW
MEDIA

• March 29, 1995: free and open World Wide

Web (www) was launched in the
Philippines. Before, that was the first local
bulletin board system (BBS).
 THE RISE OF THE INTERNET AND THE NEW
MEDIA

• 1987: inter-BBS was enable through the

Philippine FideoNet Exchange. One BBS in
Metro Manila was now able to connect to
other BBSs in the same area.
 THE RISE OF THE INTERNET AND THE NEW
MEDIA

• 1990: email getways and services

broadened, provided for some multinational
corporations operating in the Philippines.
 THE RISE OF THE INTERNET AND THE NEW
MEDIA

• 1993: with Full Funding from the DOST,

the Philnet scaled up. The students from
above state universities were able to connect
to another gateway at the Victoria
University of Australia.
 THE RISE OF THE INTERNET AND THE NEW
MEDIA

• March 29, 1995: the Philippines was

officially connected to the global internet
using the PLDT network center in Makati
City.
 THE RISE OF THE INTERNET AND THE NEW
MEDIA

• March 29, 1995: On the same day, 1st E-mail

conference was held at University of San
Carlos in Cebu.
 THE RISE OF THE INTERNET AND THE NEW
MEDIA

• Dr. John Brule, a professor emeritus from

Syracuse University, announced “We’re
In!” as the PhilNet connection successfully
linked up with the global internet.
SOCIAL MEDIA
 FEATURES OF SOCIAL MEDIA
• 1. It is located in the World Wide Web/ operated using mobile
applications.
• II. It allows users/ account holders to link up with other people (often
called FRIENDS) or simply usrs with similar interest.
• III. It enables users to both seek and access data and information as it
allows users to share opinions and insights while reflecting and
reacting to opinions and insights shared by other users, even using
symbolic icons known as emoji.
 SOCIAL MEDIA
• Also known as social networking have invaded the
digital world since 2000. Before social media, the
earliest methods of communicating across great
distances used letters sent to and delivered by the postal
offices.
• Telegraph invented in1792, and were meantfor urgent
 SOCIAL MEDIA
•1980 – The computers had invaded
the domestic environment. These
computers were called personal
computers (PCs)
 SOCIAL MEDIA
• 1997 – The first social media site emerged and
was called SIX DEGREES. Its name derived
from a belief that all living things are six or
fewer steps away from each other. It enable users
to make a profile and share it with a selected list
of friends.
SOCIAL MEDIA
 SOCIAL MEDIA
• 1999- First blogging sites were launched and it is
used to provided space for users to post their
thoughts, insights, and opinions on self-managed
websites and it is called BLOGS
 SOCIAL MEDIA
•2002 – The enhance of social networking
came about with the launched of
FRIENDSTER. It promotes the idea that a
community of friends can be formed and
maintained on the internet.
 SOCIAL MEDIA
• Jonathan Abrams made
sure that it would embody
the many ways by which
friends can share with each
other many aspects about
themselves and their lives.
 SOCIAL MEDIA
• Launch and Popularity:
MySpace was launched in 2003
and quickly gained popularity due
to its ability to customize their
profiles extensively, including
adding music, backgrounds, and
more. It was particularly popular
among musicians, bands, and
artists to showcase their work.
 SOCIAL MEDIA
•2001 – Linked in came about and enables
users to create profiles showcasing their
professional experience, skills, and
accomplishments.
 SOCIAL MEDIA
•It allows individuals to connect with
colleagues, classmates, industry peers, and
other professionals, expanding their
professional networks and fostering
meaningful relationships.
 SOCIAL MEDIA
•2001 – Linked in came about and enables
users to create profiles showcasing their
professional experience, skills, and
accomplishments.
 SOCIAL MEDIA
• Facebook was founded by Mark Zuckerberg, along
with his college roommates Andrew McCollum,
Eduardo Saverin, Chris Hughes, and Dustin
Moskovitz, in February 2004. Initially, it was
launched as "TheFacebook" and was limited to
Harvard University students.
 SOCIAL MEDIA
• Expansion (2004-2005): After its initial success at
Harvard, Facebook expanded to other universities in
the Boston area, the Ivy League, and eventually
colleges across the United States and Canada. In
2005, it dropped "The" from its name and became
known simply as "Facebook."
 SOCIAL MEDIA
• High School and Workplace Networks (2005-2006):
In 2005, Facebook introduced high school networks,
allowing students with a valid school email address to
join. In 2006, it further expanded to include corporate
networks, enabling professionals to connect with
colleagues.
 SOCIAL MEDIA
• Open Registration and Global Expansion (2006-
2008): Facebook opened its platform to everyone aged
13 and older with a valid email address in 2006,
marking its transition from a college-oriented network
to a global social media platform.
 SOCIAL MEDIA
•Mobile and Platform Development
(2008-2010): Facebook launched its mobile
website in 2008, followed by mobile apps
for various platforms, including iOS and
Android.
 SOCIAL MEDIA
•IPO and Acquisitions (2012): Facebook
went public with its initial public offering
(IPO) in May 2012, raising $16 billion in one
of the largest tech IPOs in history.
 SOCIAL MEDIA
• The mission of Facebook is to give people the power
to share and make the world more open and
connected. It allows people to connect with friends,
family members, and acquiantances and gives people
the opportunity to post and share content such as
photos and status updates.
 MEDIA AND
SOCIAL
INTEGRATION
MASS SOCIETY APPROACH

• In this approach, people are seen more as

members of a big group or "mass" rather than as
unique individuals. The focus is on how society
and media can influence large groups of people
to think, act, or behave in certain ways.
MASS SOCIETY APPROACH
FUNCTIONALIST APPROACH

•It study how different parts of a

group or society work together to
make everything run smoothly.
FUNCTIONALIST APPROACH
 SOCIAL CONSTRUCTIVISM

•All things we believe or do in society

are created or "constructed" by people
and their shared ideas, rather than being
natural or absolute truths.
SOCIAL CONSTRUCTIVISM
MEDIA AND THE RISE OF AN
INFORMATION SOCIETY
 INFORMATION SOCIETY
• An information society is when
people use and share a lot of
information, especially with
technology like computers and the
internet. It's about how we
communicate and get knowledge in
our daily lives.