ETHNOGRAPY

~Ayup ~Shofwania ~Hanifa

~Fahru ~Aqbila
Definition
The procedures
Weakness and strength
Ethnography examples​
Ethnograpgy 3

DEFINITION
The study and systematic recording of human cultures, also: a
desciptive work produced from such research (Merriam-
Webster, 2012).

A systematic study of particular cultural group or phenomenon,

based upon extensive fieldwork in one or more selected locales
(Reimer, 2011)
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THE PROCEDURES
James P. Spradey : “Ethnographic research is cyclical
which includes 6 steps” :

SELECTION OF AN WRITING AN
ETHNOGRAPHIC ETHNOGRAPHI
PROJECT C

ASKING ETHNOGRAPHIC MAKING AN

ETHNOGRAPHIC
ATHNOGRAPHIC DATA ETHNOGRAPHIC
DATA ANALYSIS
QUESTIONS COLLECTION RECORDING
Ethnography 5

STRENGTH AND WEAKNESS

STRENGTH WEAKNESS

• Looks at the situation • Possible bias on the part of

holistically. the observer (which leads
• May arrive at greater to validity concerns)
understanding of the • Generalizability (how
problem than other generalizable are the
research processes. findings from a small,
purposely selected group)
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ETHNOGRAPHY
EXAMPLES
 Attitudes of Javanese farmers in
rural areas regarding globalization.
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