INNOVATIVE

Abdul Basit

Asim Shakil Elias

Hassam Munawwar

Mohammad Waseem
GUL AHMED
 Gul Ahmed

 Leader in textile mills

 Quality products
 Oldest brand
 Diversification
 INTRODUCTION
With over a half a century of excellence, Gul
Ahmed is synonymous with quality, innovation
and reliability. From producing finest quality
cotton yarns to most exquisite variety of home
linen and fashion fabrics, Gul Ahmed has
emerged as an icon of creativity and style for you
and your home.
 Vision Statement

Setting Trends globally in the textile industry.

Responsibly delivering products and services to
its partners.
 Mission Statement
To deliver value to its partners through innovative
technology and teamwork. Fulfilling its social
and environmental responsibilities.
 History of Gul Ahmed
The group began trading in textiles in the early 1900’s. With all
its know-how and experience, the group decided to enter the
field of manufacturing and Gul Ahmed Textile Mills Ltd. was
incorporated as a private limited company, in the year 1953.
In 1972 it was subsequently listed on the Karachi Stock
Exchange. Since then the company has been making rapid
progress and is one of the best composite textile houses in the
world. The mill is presently a composite unit with an installed
capacity of 103,000 spindles, 220 wide width air jet looms,
90 Sulzer’s, 297 conventional looms and a state of the art
processing and finishing unit.
Basic Information of the company
CEO Name Mr. Bashir H. Ali Mohammad

Year Establish 1953

Company Sale Approx Rs. 60,00,000/- month.

Key Products Bed-Linen, Curtain, Fabric, Yarn,

Industry Focus Manufacturer Textile

Quality Policy
Maintenance of Quality Systems on the guidelines of ISO 9000 series of
standards.
Customer satisfaction through employee participation & innovative technology
application.
Training of employees on quality awareness, ISO 9000 concepts & system
documentation including: procedures, work instructions, specification etc.
Training should be an on-going process and refreshers and reviews are a part of
training.

Social Policy
Gul Ahmed Textile Mills Limited has striven to become one of the leading
companies to actively participate in the social and economical growth of the
country. The company will endeavor to address following issues:
1. Enforcement of minimum age of employee of eighteen (18) years without any
discrimination.
2. Relaxed environment for employees.
3. Practical measures related to health and safety.
4. Equal opportunity.
Environmental Policy
Gul Ahmed Textile Mills Limited pursue long term corporate objectives
towards conservation in the use of electricity, gas and water for setting up an
environmental management system. We plan to meet global environmental
challenges in all areas.

Health and Safety Policy

Gul Ahmed has a H&S manual and a permanent committee to ensure safety
of staff and workers. The members of the committee are:
Technical Directors.
General Manager Maintenance.
Processing Manager.
Management Representative (Health & Safety).
Stitching Managers.
Admin, Security & Fire chief.
Awards
Gul Ahmed Textile Mills
Ltd has been awarded
the most prestigious
marketing excellence
award of "Super
brands" of Pakistan.
 Few Major competitors of
Gul Ahmed
63478744

Al-karam textile

Dewan Textile Mills Ltd.

13504608

Azam Textile Mills Limited.

13275000
 Market segmentation
“ Dividing a market into distinct groups of buyers who
have distinct needs, characteristics, or behavior.”

Geographic segmentation – based on location such as

home addresses;
Demographic segmentation – based on measurable
statistics, such as age or income;
Psychographic segmentation – based on lifestyle
preferences, such as being urban dwellers or pet
lovers.
 Gul Ahmed’s Marketing
Segmentation
It is segmentation on the basis of :

 Gender
Male & Female

 Income
Upper and Middle Class

 Location
Only developed cities of Pakistan
 Marketing Mix

“The set of controllable tactical marketing tools—

product, price, placement, and promotion—that
the firm blends to produce the response it wants
in the target market.”
Marketing Mix
 Market Positioning
“Market positioning has come to mean the process
by which marketers try to create an image or
identity in the minds of their target market for its
product, brand, or organization.”
Gul Ahmed’s Market Positioning

Gul Ahmed is a brand leader itself and is in a

good position than its competitors. Gul Ahmed’s
products are according to customers’ needs.
Customers feel satisfied and contended because
of the quality and comfort.
 PRODUCT
“Anything that can be offered to a market for
attention acquisition, use or consumption that
might satisfy a want or need.”
Product line of Gul Ahmed
 Fabric

 Bed-linen

 Curtains

 Yarn
Printed khaddar designs 2011 (Female)
Male
Bed-Linen
Curtains
YARN
 Product Attributes
 Quality

 Unlimited range of designs

 Wide range of colours

 Branding
With the passage of years Gul Ahmed has made
its very good reputation in the market. Gul
Ahmed, as a brand, is a symbol of Quality,
Style, Comfort and Satisfaction and this is all
seen in its products.
 PACKAGING
Gul Ahmed use hand bags, on which its
logo is printed, for packaging
 LABELING
Gul Ahmed uses labeling for its
products. It puts a stamp of “Gul
Ahmed Textile Mill” on its each and
every product, so that, its products are
recognized by seeing its stamp on
them.
Product Support Service
Gul Ahmed manufactures and sells cloth
so it does not provide product support
services to its customers because they are
not required. Else Gul Ahmed welcomes
any complaints and suggestions to
improve its products.
Setting Price
 Pricing Strategies and Gul Ahmed
 Market-Penetration Pricing
 Product Line Pricing
 Optional-product Pricing
 By-product Pricing
 Product Bundle Pricing
 Segmented Pricing
 Promotional Pricing
 Geographical Pricing
 Dynamic Pricing
 PROMOTION
“Promotion is communicating with people in an
attempt to influencing them towards buying the
products and/or services.”
 Promotion Tools

The vital promotion tools used by Gul Ahmed are:

 Advertising
 Sales promotion
 Public relations
 Personal selling
 Direct marketing
 Advertising Tools:

Banners / Posters

TV Commercials

Magazines

Customer database
BANNER / POSTER
TV COMMERCIAL
 SALES PROMOTION

Devices used in sales promotion include:

 Coupons

 Samples
 PUBLIC RELATIONS
It involves building good relations with the
company’s various publics by obtaining
favorable publicity, building up a good
corporate image.
 Publications
Written materials are prepared to reach and
influence the target markets.
These materials include:
 Annual reports
 Brochures
 Articles
 Company newsletters
 Magazines
 Events
 News conferences
 Seminars
 Outings
 Trade shows
 Exhibits
 Contents
 Competitions
 Anniversaries
Diversification by Gul Ahmed

Ideas®
 Ideas® by Gul Ahmed
Ideas® by Gul Ahmed is the retail venture of Gul
Ahmed Textile Mills Ltd. Visualizing the needs
of customers and the growing trend towards the
retail industry, the company decided to diversify
into the retail sector in 2003
OUTLETS OF Ideas®
 Ideas by Gul Ahmed
 Karachi
 Lahore
 Islamabad
 Jhelum
 Rawalpindi
 Abbottabad
 SWOT ANALYSIS

“SWOT Analysis is a strategic planning method

used to evaluate the Strengths, Weaknesses,
Opportunities, and Threats involved in a business
venture.”
Gul Ahmed’s SWOT Analysis
Strengths
 Fabric
 Wide range of designs
 Webpage
 Magazines
 Outlets
 Reliability
 Own Power Production Plant
 Weaknesses
 designs are easily copied
 there target market is majorly just confined to the
elite or higher class.
 the prices are higher then their competitors.
Opportunities
Gul Ahmed has a great collection of colors and
designs in fabric. It has the opportunity to capture
the global market. It can open it outlets in other
parts of the world and can earn a lot of profit by
maintaining its standard.
 Threats
 Gul Ahmed has a threat of upcoming designers,
who are entering in the market. It becomes
difficult for the firm to compete and manage the
products.
 Govt. policies are negatively effecting the firms
in many ways.
END