A L E X I S J O N N S O N

New York, New York • My Website • Email Me

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I am a client-facing creative who thrives in an intense, fast-paced environment, uniting brands for an
immersive, forward-thinking, on-brand 360-experience. I have director level management experience in
branded and editorial content creation, digital strategy, sales development, photo and video creative
direction.

AWARDS //

• Silver Telly Award Winner 2016, The Knot’s Dream Wedding

• Bronze Telly Award Winner 2016, The Bump + Walmart “Nursery Crashers”
• Nominee, min Integrated Marketing Awards 2016 Best Event, The Knot + Crate & Barrel
“Couture to Cocktails” Bridal Registry Event

EXPERIENCE //

Freelance Writer & Photographer

Hearst Brand Content Studio & Lippe Taylor • New York, NY • 2014-Present

• Writer and content creator for Hearst Brand Content Studio

• Styled and photographed social media images for REVLON

Director of Brand Experience • The Studio

XO Group, Inc. • New York, NY • 2014-2017

The Studio @ XO is the in-house creative and production agency: ideating and executing branded video,
editorial, digital, tentpole, and print content for The Knot, The Nest and The Bump. Made up of creatives,
marketers, editors, producers, writers, designers, technologists, tastemakers and storytellers, The Studio
creates content that serves XO’s audience and those who want to connect with them.

• Lead ideator in developing concepts for XO tentpole initiatives and high-level branded content
campaigns for The Knot, The Nest & The Bump
• Managed leaders in sales development, project management and graphic design to ensure brand
guidelines
• Client-facing creative representative from The Studio
• Creative director for branded content video and photo shoots
• Responsible for creation and execution of special projects and experiences within campaigns,
including: dedicated sitelets and hubs, co-promo campaigns, brick and mortar experiences
utilizing brands

Site Director • The Nest

The Nest is XO Group’s mobile-first lifestyle site dedicated to Millennials’ first years of cohabitation;
covering décor, entertaining, recipes, relationships and travel.

• Responsible for mobile-first site-wide platform migration and rebrand of TheNest.com (April 2016);
including UX/UI, sales integration, visuals, editorial strategy leading to increased revenue and
engagement
• Increased ad revenue 85% YOY and engagement 66% to 6.8M uniques
• Developed and implemented new content strategy platform
• Created and managed editorial calendar and budget, freelancers and on-staff writers
• Spearheaded all brand partnerships and developed influencer network
• SEO and syndication strategy manager

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A L E X I S J O N N S O N
New York, New York • My Website • Email Me
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Editorial Director & Visual Brand Manager • Tapiture

Resignation Media • Venice, CA • 2013

• Worked with product team and developers to shape UX/UI of site

• Visually branded website and marketing materials
• Developed marketing copy and designs for rotating campaigns
• Established influencer network
• Created all content for a digital media site with 30M uniques
• Top edited all content appearing across blog and ecommerce
• Worked alongside Sr. Buyer to curate vendors in order to maximize sales

Fashion Editor • Glo.MSN.com

Whalerock Industries • Santa Monica, CA • 2010-2012

• Editor of all fashion content for the ELLE Magazine and MSN.com daily digital magazine with 6M
uniques
• Conceptualized and executed sponsored content, selling out the entire style vertical in 2012
• Provided top editing and editorial guidance to freelancers
• Maximized engagement with dynamic cover lines, heds and deks
• Managed all Hearst fashion partner content, increasing cross-promotion
• Established top PR and brand relationships

Photo Editor • Glo.MSN.com

• Established and protected the visual brand with launch of Glo.com
• Conceptualized and produced photo and video shoots for both editorial and advertorial content
• Maintained tight photo-related deadlines for editorial, marketing and advertising
• Budget management and image licensing contract experience

Director
Frank Pictures Gallery • Santa Monica, CA • 2009-2010

• Produced monthly gallery exhibitions and corresponding events—curated art, wrote press
releases, edited web content, designed all graphics
• Established and improved collector and artist relationships, building a strong network of contacts

Assistant Director
Oswego Lake Gallery • Lake Oswego, OR • 2005-2008

• Increased sales from 5% to 40% / responsible for 40% of sales

• Developed, curated and produced exhibitions and events
• Responsible for all operational relations, accounts payables, managed an inventory of 100+ artists

EDUCATION // EXPERTISE //

• International Sommelier Guild, Portland, Art Direction • Branding • Client Relations •

Oregon CMS • Creative Solutions • Editing • Ideation •
• B.A., Art History, Arizona State Microsoft Office • Photo Editing • Photoshop •
University, Tempe, AZ Production • Sales Development • OmniGraffle
• Sketch • Squarespace • UX/UI • Wordpress •
Zeppelin

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