Stamford, CT

ALEXANDRA 203.885.2727
alexhernandez027@gmail.com

HERNANDEZ www.linkedin.com/in/alexmhernandez
https://alexandrahez.weebly.com

OBJECTIVE
Performance-driven Marketing industry professional skilled in product development and client
interaction. 2+ years’ experience assisting in successful product launches, promotions and
development. Competent team leader proficient in assessing market trends and leveraging
customer needs.

SKILLS
• Client communication • Cost Calculation and Pricing Analysis
• Public and Media Relations • Microsoft Word, Excel, PowerPoint,
• Product development CS6 Series (Photoshop, Illustrator,
• Schedule and calendar management InDesign), iMovie, Google Drive
• Project Management • Facebook, Twitter, Instagram,
• Research and trend analysis SnapChat, Pinterest, WordPress,
• Public Speaking and Presentations Sharepoint, Airtable
• POS system operations
• SAP processes

EXPERIENCE
Assistant Product Manager | Conair Corporation, Cuisinart® Division | Stamford, CT
NOVEMBER 2019 – CURRENT
• Support with the design, production and distribution of innovative new Cuisinart®
cookware products, communicate daily with various overseas international vendors,
responsible for internal item setups, submitting product forecasts, following up on all
item SKU’s to ensure product specifications, quality standards, deadlines, and deliveries
are met
• Research and present latest market trends and apply them to new product expansion
• Deliver presentations on new product expansion and innovation to retail buyers such as
Macys’, Target, TJX Companies, and more
• Responsible for monitoring timelines and progress of projects to ensure efficient, on-time
delivery
• Work in conjunction with an in-house Creative Team to ensure all photography is on
schedule and marketing materials are completed on time
• Serve as a liaison between Test Kitchen, Product Engineers, Design Teams, Operations
and Quality Control Officers involved in the development, production and allocation of
new and existing products
• Work closely with Legal Team to ensure compliance with strict legal guidelines pertaining
to product packaging and to guarantee all new products are cleared of any trademark
infringements
 • Incorporate changes to internal processes to drive efficient ways of working and better
protocol
Account Executive | adm Promotions | Stamford, CT
JULY 2018 – OCTOBER 2019
• Adhere to strict timelines for the end-to-end development of Point of Sale for key client
Diageo, global leader in beverage alcohol, on brands including Ketel One, Johnnie Walker,
Don Julio and Bulleit Bourbon
• Develop vendor relationships and a strong knowledge of production materials, methods
and timelines through product sourcing and negotiating costs with both domestic and
international suppliers
• Meet with the client onsite several times weekly to review samples with the client,
closely monitor client budgets, share cost analysis presentations to the client and provide
savings reports for the client
• Reduce company spoilage by maintaining zero personal Purchase Orders/Sales Order
rejections, providing accurate cost calculations, assisting in the on time-in full deliverance
of all projects to date
• Handle special projects directly for the adm Executive Board to demonstrate company
initiatives for future Diageo in-field activations
Corporate Communications Intern | Travelers Insurance | Hartford, CT
JUNE 2017 – MAY 2018
• Wrote and edited company news articles for publication on internationally viewed
Travelers corporate website, inside
• Created original rollout plans for inside coverage on major events such as a national
Summer Intern Symposium and reinvented Sharepoint KX webpages for company
initiatives such as an Employee Giving Campaign
• Attended executive leadership networking events, participated in Corporate
Communications team meetings and worked with upper level communication
professionals on various internal projects
Social Marketing Intern | imre, LLC. | New York, NY
SEPTEMBER 2018 – DECEMBER 2018
• Performed duties such as tracking industry trends and data analytics via Google Ad
Manager both individually and in teams
• Leveraged social media platforms Twitter, Facebook and Instagram to draft rollout
communication for account messages

EDUCATION
Bachelor of Arts | Marist College | Poughkeepsie, NY
AUGUST 2014 – MAY 2018
Major: Communications, Public Relations, GPA: 3.57 Minor: Political Science
• Marist College Track & Field, Division I Scholarship Recipient
• Metro Atlantic Athletic Conference All-Academic Award Recipient
• Latino Scholarship Fund Recipient
• Public Relations Student Society of America Member
Marist International Programs | Lorenzo de’ Medici | Florence, Italy
AUGUST 2016 – DECEMBER 2016