WSSO,PHED Haryana

IEC Tools
Effective
Implementation
in Water
Sector
IEC- Theoretical Meaning

Information, education and communication

(IEC) combines strategies, approaches and
methods that enable individuals, groups, and
communities to play active roles in achieving,
protecting and sustaining their own health.
Embodied in IEC is the process of learning
that empowers people to make decisions,
modify behaviors and change social
conditions.
IEC of Urself as consultant (Activist) of
Behavior Change Communication (BCC) not
as officer

1st you have to change your own mind

set
Don’t think that you are going to field as
a job duty or your Majbori.

If you want to growth and progress of

work you have to be proactive
 Information:

Don’t go to field with blank mind.

You should be well informed about

the village Socio-economic profile i.e
population, education status,
culture.

Strategy is very important- How, to

whom you have to approach
Education

Utilize your education in real

sense.

you should be balanced.

barriers are spontaneous.

Don't be afraid from challenges.

Sense of responsibility

Skills in planning

Willingness to take risks

Staff supervision

Skill in problem-solving

Capability to generate Communication new ideas

Ability to work in groups

Human resource Development

Stimulating leadership
Communication
Communication gap is biggest barrier in
field of community development.

Try to communicate only communicate.

Don’t be hesitate: Ask what ever you want

to know & if you have any problem with
your Seniors & with Your Sub-ordinate
 More important
Explore your Knowledge

Don’t go with prejudice.

Your Behavior- Started from Your Department & office.

You have to create place in heart of Engineers, try to

develop them also as social engineers.

Develop emergence of support activities in water supply

sector specially in O & M Stage
 IEC in Water Sector
Information in Community awareness:

Information in form of
Broachers
Leaflets
Flyers
Leaflets etc.
This information may be 1st hand or as
secondary data.

The information in water sector will

relates to water borne diseases,
benefits of safe & potable water.
Services provided by department
 Education in IEC - is to build capacity
Trainings (HRD) is an important aspect of IEC

Don’t ever think that IEC different from HRD

HRD is a part of IEC
Training should be well defined objective
and result oriented.

Training category Is most important i.e

Technical V/s Social aspects.

Training material should be brief and in

local language.
Implementation of IEC Activities in Rural Water Supply

Main Effective IEC Activities:

Interpersonal communication (IPC) : IPC means

frequent visit to places of village community for
rapport building.

Water Testing: Is very important where

community are using contaminated water from
hand pumps, submersible instead of potable
water. Can motivate then for potable water.

School Rallies : School rallies is an important

IEC activity from beginning stage to Post
implementation stage.
Focused Group Discussion(FGDs) : will cover all
issues related to water.

Wall Writing : Depict Slogan messages, pictures on

water born diseases ,water contamination, safe water.

Transparency Wall : Wall painted on water works site

with the information i.e. date of commissioning,
revenue collection, electricity bill, tarrif collected every
month etc.

Nukkar Naatak & Street Play : Awareness, education

with entertainment, focused on water issues.
IEC EFFECTIVENESS WITH ITS RATING
Overview of tools for planning & working with the
community
Brief description Advantages:

Working and Process used in full participation of

planning tools development communities right from
programmes to help the start;
rural communities plans reflect a field
PRA to organize their reality;
knowledge, establishment of good
(Participatory identify and prioritize working
Rural local development relationships and
Appraisal) needs, participatory communication
data collection lines between authorities
exercises, participatory and the
analysis Community
 The above tools can
Action be used,
including a review of
Research experiences in
the field in a
participatory way &
over a period of time
Drawing of a simple map
of the
Mapping of community, developed by
community both
women’s and men’s
groups, showing
boundaries, water
sources, housing
infrastructure, roads, etc.
Advantages: close to
reality,
integrates social
change dimension,
learning by experience
Disadvantages: time-
consuming,
needs acceptance of
participatory results
Advantages: provides a
vision
of the community by the
community,
and updates information
Disadvantages: more an
information collection
tool than a
planning tool
Transect Advantages:
walk direct
This results from a information
walk with on surroundings
community observed and
members and
shared with
describes the
natural community
environment and members
areas of Disadvantages:
use, with particular requires
problems or subsequent
possible
further analysis
opportunities
 Community Participation in Operation
& Maintenance (O&M)

Professionals in the sector are realizing that the

implementation of O&M is not just a technical
issue, but has social, community, gender,
financial, Institutional, political, managerial and
environmental aspects as well.
Definitions Operation

Operation deals with the actual running of a service

(e.g. provision of fuel, starting or handling of pumps,
control of water collection points,
general mechanical or water treatment procedures,
hygienic handling, etc.).

Maintenance

Maintenance deals with the activities that

keep the system in proper working condition,
including management, cost recovery, repairs
and preventive maintenance.

.
Relevance of a Gender Approach in water
Management Sector-Women vs Men

Gender-balanced development

Since women are the key implementers of health

practices. Generally have not been given much say in
decision-making

● Women have a keen and direct interest in water

supply, sanitation and hygiene

● Men and women, by sharing the responsibilities,

decision-making and problem-solving, contribute
to a higher efficiency of the

•Women transfer behavior patterns to their children

Definitions Sustainability in Rural Water Supply

A service is sustainable when:

➽ it functions and is being used

➽ it is able to deliver an appropriate level of benefits)

➽ its management is institutionalized (community
management, gender perspective, partnership
)
➽ its operation, maintenance, administrative &
placement costs are covered at local level (through user
fees, or alternative financial mechanisms)

➽ it does not affect the environment negatively.

 Composition of Village Water & Sanitation Committee

1 Sarpanch of village Panchayat Chairman

2 Lady Panch (Chairman of Village Health & Convener
Sanitation Committee (NRHM)
3 One Panch Nominated by GP Member
4 One lady School teacher Member
5 Multi Purpose Health Worker (MPHW) Member
6 Pardhan of Sakshar Mahila Samooh Member

7 Acurlated Social Health Activist ( ASHA) Member

8 Village Chowkidar Member
9 Mahila Mandal Pardhan Member
10 Representative of PHED (Incharge of Village) Member
11 Anganwari Worker Nominated by the Member
Department
12 Swatchata Doot deployed under TSC Member
13 Any other member with permission of VWSC Member
Typical tasks of a Water Committee (VWSCs)

1. Represents the community in contacts with

support agencies
2. Coordinates with other community institutions and
decision-making bodies
3. takes up assigned roles and tasks
● ensures equity
● organizes contributions
● organizes effective O&M
● ensures accurate financial management
● promotes hygienic and effective use of facilities
● holds regular committee meetings
● ensures good communication at all levels
● provides information and feedback
Pre Requirements for IEC
Actvities
• Banners with Department logo.
• Fly Cards for Rally, Road show.
• IEC Material-Brouchers, Flyers, leaflets,
Flip Charts, Success Story books.
• Digital Camera
IEC/HRD Record Keeping
(Documentation)

Photographs

Press Coverage
 Sample Format

Advance Action Plan Performa for providing information w.r.t.

trainings to be conducted by DWSM
Name of the District/DWSM
Period of reporting: 01.07.2012 to 31.07.2012

Sr. Name of the Venue/village Date of Thrust Remarks

No. officials who of the training training to be areas/subject
shall conduct conducted of training
trainings/Activity
 Learn positi
ve from th
Child who is
i s p h y s i c al
challenged
by
foot even s writing with
ometime w
write from e cant
our hands
Thanks