Chapter 1

In this lesson, we are going to read a brochure!

A brochure is a thin book that gives us information.
Different brochures tell us about different things,
such as events, activities and products.
Brochures usually have lots of pictures
and eye-catching headings.
A brochure is different from a magazine. A magazine is usually
A4 in size, while a brochure is usually smaller.
A magazine is usually printed on thin paper,
while a brochure is printed on thicker paper.
On the cover of a brochure, there are lots of pictures
and colours to draw the readers’ attention.
Look at the pictures on this brochure and read its title.
What is the brochure about?
Who wrote this brochure?
What type of company is ‘Panda Tours’?
Let’s look inside the brochure. What is this page about?
The heading is big so that it catches the readers’ eyes.
 What do you know about Shenzhen? Where is it?
How far is it from Hong Kong? How can we go there?
On this page, Panda Tours tells readers
about their tour to Shenzhen.
The introduction under the heading tells us where Shenzhen is
and how we can get there. It also tells us how long the tour is.
The price of the tour is highlighted in an eye-catching colour.
The highlights of a tour mean the best parts of the tour
or the parts that we can look forward to.
To attract people, there are sometimes
special discounts for readers.
For the Shenzhen Tour, those who are under 3 years old or
above 65 years old can get $300 off the full price.
The conditions tell us more specific information
about the tour.
 The tour is not available every day.
It only runs on Fridays and the weekends.
The other pages of the brochure are about
different cities in the Greater Bay Area.
 So who is this brochure for?
Is it for people who want to travel?
 Do you come across other brochures?
Where do you see them? What are the brochures about?
There are many types of brochures. For example, on Open Day,
schools may make brochures to tell visitors about their school.
 At the doctor’s, we may see brochures telling us about
different types of diseases or how to take care of our body.
 Read the brochure and answer the questions.

There is information about

other cities.
 Read the brochure and answer the questions.

Shopping is not mentioned

in the ‘Highlights’ section.
 Read the brochure and answer the questions.

 Come and look at China’s tourist spots in miniature and learn about
much smaller than normal throughout the country.
Read the brochure and answer the questions.

 The views of the city are much smaller than normal.

 Read the brochure and answer the questions.

 Here you can see miniatures of much smaller than normal sites and
landmarks of the world.
 Read the brochure and answer the questions.

 Come and look at China’s tourist spots in much smaller than normal
and learn about customs throughout the country.
 Read the brochure and answer the questions.

culture = how people live in different parts of

the world, e.g. what people do / eat / wear
customs = how people behave
Read the brochure and answer the questions.
Read the brochure and answer the questions.
Read the brochure and answer the questions.
 Read the brochure and answer the questions.


Read the brochure and answer the questions.

Who is the writer of the brochure?

 Read the brochure and answer the questions.

What do they want people to do

after reading the brochure?
The End
Acknowledgements

We would like to thank the following organisations and people for permission to use their images:

4045. Shutterstock
sleepingpanda. Shutterstock
Weiming Xie / Shutterstock
Sean Pavone / Shutterstock
Craig Ansibin / Shutterstock
toiletroom / Shutterstock
Peter Stein / Shutterstock
Jakrit Jiraratwaro / Shutterstock
Hit1912. Shutterstock
GoodStudio / Shutterstock