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    Katia Lopez
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    This document provides information about a social media management project for Bonjour Montreal, an organization that aims to connect and support immigrants in Montreal through digital spaces. The summary includes the mission to create a supportive digital hub for immigrants, the vision to share Montreal's culture and serve as a resource, and that the target audiences are immigrants, tourists, and local residents interested in diversity and culture.

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    This document provides information about a social media management project for Bonjour Montreal, an organization that aims to connect and support immigrants in Montreal through digital spaces. The summary includes the mission to create a supportive digital hub for immigrants, the vision to share Montreal's culture and serve as a resource, and that the target audiences are immigrants, tourists, and local residents interested in diversity and culture.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    6 views9 pages

    Social Media Management

    Uploaded by

    Katia Lopez
    This document provides information about a social media management project for Bonjour Montreal, an organization that aims to connect and support immigrants in Montreal through digital spaces. The summary includes the mission to create a supportive digital hub for immigrants, the vision to share Montreal's culture and serve as a resource, and that the target audiences are immigrants, tourists, and local residents interested in diversity and culture.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 9

    SOCIAL MEDIA MANAGEMENT

    FINAL PROJECT
    TREBAS INSTITUTE

    Katia Lopes
    Maria Rodriguez

    BONJOUR
    MONTREAL
    @bonjour_mtl

    BONJOUR
    MONTREAL

    Mission: Our mission is to connect and enrich the lives of the immigrant community living in Montreal by creating
    a digital space that serves as a supportive hub for their unique journey in the city.
    We want to help to commers to embrace the vibrant vibe of Montreal's life, culture and history.

    Vision: Our vision is to create a digital community that not only shares the rich cultural heritage and history of
    Montreal but also serves as a practical resource for newcomers.
    TA R G E T A U D I E N C E

    Immigrants Tourists
    Local Residents
    Individuals who have recently Individuals interested in exploring
    moved to Montreal or are planning Montreal from a unique cultural Montreal residents who are
    to, seeking information, resources, and historical perspective, gaining interested in learning more about
    and a sense of community as they insights beyond traditional tourist the cultural richness and history of
    navigate their new life in the city. attractions. their city, fostering inclusivity, and
    gaining insights into the
    experiences of their fellow
    community members.

    OUR MESSAGE

    Inclusivity, support, and celebration of diversity


    STRENGHTS DEFINED

    Educational Content Personal Experiences Engaging Visuals


    WEAKNESSES DEFINED
    • Language barriers
    • Platform dependency
    • Cultural sentisivity

    COMPETITORS

    • Strategic collaborations
    • Strong brand presence
    • Great visuals and content

    W H AT C A N W E D O B E T T E R ?

    Share more personal experiences with a


    storytelling approach
    COMPETITORS
    METRICS 12 NOV - 11 DEC

    NUMBER / NETWORK GROWTH 78 FOLLOWERS 4 Likes 8 Likes


    26 impressions 52 impressions
    STATUS: LIKES FOR ALL POSTS 85
    STATUS: ACCOUNTS REACHED 657
    STATUS: ACCOUNTS ENGAGED 44
    STATUS: IMPRESSIONS 1,819 4 Likes
    29 impressions

    8 Likes
    6 Likes
    61 impressions
    89 impressions
    6 Likes
    68 impressions
    6 Likes 6 Likes 6 Likes
    517 plays 137 plays 1149 plays

    5 Likes
    110 impressions

    8 Likes 6 Likes 8 Likes


    148 plays 280 plays 218 plays
    W H AT W O R K S

    • Using different formats such as carrousel posts and reels.


    • Including the location and music to each post.
    • We created a new logo.
    • Adding relevant hashtags on the posts' caption.

    W H AT D O E S N ’ T W O R K

    We don't have yet a established brand reputation and we don't have yet a strong engagement.
    Thank you!

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