MG213 Group project

2024
The organisation
 LSEHouse
• A membership organisation that becomes
the place to be for sophisticated
individuals who want to attend exclusive
in-person events and mix with like-
minded individuals in high quality
environments
 Specification
• The whole LSEHouse experience needs to
be of the highest quality
• It needs to take into consideration the
changing work patterns following the
pandemic
– Possibly including exclusive online as well as in-
person events
– It might be possible to use event locations as flexible
workspaces during the day
 Help LSEHouse prepare a
digital business strategy for a
particular part of the
operations of the organisation
 Project is open-ended
• Different groups might focus on different
operations for LSEHouse
– New benefits of membership
– Online and in-person events
– Workspace options
– Event recommendation personalisation
– Event logistics (e.g. catering)
– Data analytics (e.g. customer feedback)
– Something really radical
• AI may be appropriate for the particular
part of the operations of the organisation
you choose to focus on
 Required elements
• Business model summary
• Academic Grounding
• Requirements
• UML and Entity Relationship modelling
• User experience
• Conclusions and recommendations
 Business model summary
• A description of the proposed digital
strategy
– Written in the form of an Amazon style press
release with frequently asked questions
– Includes a business model canvas as an
answer to the Question “What does the
business model look like on a canvas?”

• Maximum 3 sides of A4
• “We work backwards from the ‘customer’,
rather than starting with an idea for a
product and trying to bolt customers onto
it”
• “If the press release is hard to write, then
the product is probably going to suck”

• “Iterating on a press release is a lot

quicker and less expensive than iterating
on the product itself”
Business model canvas
 Academic Grounding
• Contextualise the proposed digital
business strategy in the existing academic
literature
• Demonstrate how lessons from previous
digital business innovations have
informed your proposal

• Maximum 2 sides of A4
 Requirements
• A list of functional and non–functional
requirements for the proposal
– Some descriptions of the most important
requirements

• Maximum 2 sides of A4
 UML modelling
• Two UML use case diagrams
• One UML activity diagram
– For the main processes of your proposal
• An Entity-Relationship diagram

• Maximum 3 sides of A4
 User experiences
• Four mock–up screen–shots (wireframes)
– Showing the core interactions as web / app–
forms
– 4 screen–shots + maximum 200 words
description

• Focus on key functionality of process

rather than, for example, login
So probably not
 Conclusions and
recommendations
• Conclusions and strategic suggestions /
recommendations for growing the
business which are consistent with the
proposed digital business strategy

• Maximum 3 sides of A4
 Marking summary
• Business model summary (10 marks)
• Academic grounding (10 marks)
• Requirements (5 marks)
• UML and ER modelling (15 marks)
• User experience (15 marks)
• Conclusions and recommendations (15
marks)
• Overall quality (presentation) (15 marks)
• Overall coherence (15 marks)
 Contribution to course marks
• Project marked out of 100

• Group project (40% of marks for the

course)
• Individual reflections (10% of marks for
the course)
 First class
• This is for outstanding work that achieves
all that could reasonably be expected of an
LSE undergraduate student
– 70-100
• 85-100
– Impressive originality;
– Exceptional argumentation and writing
• 75-84
– An original or unexpected argument;
– Superior argumentation and writing
• 70-74
– Excellent marshalling of evidence;
– No factual errors or theoretical inconsistencies
 Upper Second Class
• This is for work of good quality with a
well-defined focus
– 60-69
• 65-69
– Some analytical depth;
– Clarity of writing and argumentation;
– May contain minor factual errors or
theoretical inconsistencies
• 60-64
– Good understanding of literature;
– May contain minor factual errors or
theoretical inconsistencies;
– May be written in an overly descriptive style
 Deadlines
• Group project
– Midday (UK time) on Thursday 21 March
2024 (week 10)

• Individual reflections
– Midday (UK time) 26 March 2024 (week 11)
 Groups
• Based on each class group
• Allocated centrally
• Five students per group
• Aiming for a mix of students in each
group

• Announced in the classes next week

 Changing classes
• Put in request via LSEforYou
– https://info.lse.ac.uk/current-students/
timetables/group-change-requests
• No guarantee that students will always be
approved. Class changes are for exceptional
circumstances only
• Work commitments not accepted
• You can’t join full classes or classes which
clash with your timetable
 Supporting the group project
• Lecture
– Worked examples of key aspects of project

• Classes
– Practical support for working in groups
– Initial brainstorming for key characteristics of
business strategy
– Thinking through digital business strategy
options
Moodle resources
 Modelling and wireframes
• Links to online tools

• Support for UML modelling