INDUSTRIES & MARKETS

Banking industry in Brazil

 Table of Contents

01 Overview Brazil: number of ATMs 2014-2019 22

ATM penetration in Brazil 2011-2021 23
Assets of banking sector in Brazil 2002-2021 04
Bank deposits per capita in Brazil 2016-2021 05
04 Use
Brazil: credit volume held by banking sector 2015-2021 06
Brazil: bank equity value 2013-2018 07 Brazil: unbanked population 2019, by gender 25

Net income of banking sector in Brazil 2015-2022 08 Active debit cards in Brazil 2011-2020 26

Return on equity of banking industry in Brazil 2015-2022 09 Active credit cards in Brazil 2011-2022 27
Brazil: banking sector credit 2015-2021, by type of person 28

02 Leading banks Brazil: bank credit held by individuals 2015-2021, by gender 29

Brazil: insurances issued by banks 2014-2019, by type 30
Top Brazilian banking brands worldwide in 2023, by brand value 11
Brazil: most profitable banks in 2019, by profit value 12
05 Online & mobile banking
Leading banks in Brazil 2022, by total assets 13
Brazil: leading banks 2019, by loan portfolio value 14 Brazil: number of fintech startups 2020, by sector 32

Leading banks in Brazil 2019, by deposits value 15 Brazil: fintech adoption rates 2019, by service type 33

Brazil: leading banks 2019, by equity value 16 Brazil: tech investment banking industry 2018 34
Number of digital bank accounts in Brazil 2016-2020, by type 35

03 Access Popularity of online financial activities in Brazil 2017-2022 36

Online financial activities in Brazil 2017-2022, by age 37
Number of bank branches in Brazil 2015-2021 18
Bank branches per 1,000 km2 in Brazil 2016-2019 19
06 Social media presence
Brazil: number of bank branches 2020, by region 20
Number of branches of leading banks in Brazil 2022 21 Brazil: bank customers per Facebook follower 2015-2019 39

1
 Table of Contents

Brazil: bank customers per Twitter follower 2015-2019 40

Banking in Brazil: social media follower ratio 2015-2019 41
Brazil: social media engagement rate of banks 2019 42

2
CHAPTER 01

Overview
 Total assets of banking sector in Brazil from 2002 to 2021 (in billion U.S. dollars)
Assets of banking sector in Brazil 2002-2021

2,500

2,000 1,923.4
1,793.9
Assets in billion U.S. dollars

1,508.9
1,500 1,442
1,362.61,391.41,361.7
1,294.2
1,150.6
1,063.6
1,000 935.5
796.8
620.5 656.8
488.3
500 365.1
297.2
206 224.6 243.1

0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

4 Description: In 2021, Brazilian banks reported assets amounting to roughly 1.92 trillion U.S. dollars, up from 1.79 trillion U.S. dollars a year earlier. In comparison, total assets reported by the banking industry in Mexico added up to 542.1 billion U.S. dollars in the
same year. Read more
Note(s): Brazil; 2002 to 2021
Source(s): Financial Stability Board
 Value of bank deposits per capita in Brazil from 2016 to 2021 (in U.S. dollars)
Bank deposits per capita in Brazil 2016-2021

4,000
3,601 3,584
3,500 3,411 3,404
3,285
3,175

3,000
Value in U.S. dollars

2,500

2,000

1,500

1,000

500

0
2016 2017 2018 2019 2020 2021

5 Description: The value of bank deposits in Brazil increased overall between 2016 and 2021. In 2021, bank deposits in Brazil averaged at 3,584 U.S. dollars per person, up from 3,175 dollars per capita in 2016. Nevertheless, the value of deposits decreased between
2020 and 2021, albeit slightly. Read more
Note(s): 2016 to 2021
Source(s): Latin American Federation of Banks
 Total volume of credit held by banks in Brazil from 2015 to 2021 (in trillion Brazilian
reals)
Brazil: credit volume held by banking sector 2015-2021

5.0
4.67
4.5
4.02
4.0
3.48
Value in trillion Brazilian reals

3.5 3.27
3.22
3.11 3.1
3.0

2.5

2.0

1.5

1.0

0.5

0.0
2015 2016 2017 2018 2019 2020 2021

6 Description: In 2021, the volume of credit held in the Brazilian banking sector amounted to approximately 4.7 trillion Brazilian reals, up from around 3.1 trillion reals in 2017. From the displayed years, the highest volume of credit held in the Brazilian banking sector
was in 2021. Read more
Note(s): 2015 to 2021
Source(s): Central Bank of Brazil
 Net equity of the banking industry in Brazil from 2013 to 2018 (in billion Brazilian
reals)
Brazil: bank equity value 2013-2018

700

612.5
600 570.2
519
481
Equity in billion Brazilian reals

500
459
433

400

300

200

100

0
2013 2014 2015 2016 2017 2018

7 Description: In 2018, Brazilian banks reported net equity amounting to nearly 613 billion Brazilian reals, up from 570.2 billion reals registered a year earlier. Meanwhile, the value of assets reached by the banking industry in the South American country added up to
7.4 trillion reals that same year. Read more
Note(s): Brazil; 2013 to 2018; does not include cooperative banks
Source(s): Central Bank of Brazil
 Net income of the banking industry in Brazil from 2015 to 2022 (in billion Brazilian
reals)
Net income of banking sector in Brazil 2015-2022

160

136.22 139
140

118
Net income in billion Brazilian reals

120

100 93.31 92.1

82.8 82.9
80
64.8
60

40

20

0
2015 2016 2017 2018 2019 2020 2021* 2022

8 Description: In 2022, the banking industry in Brazil generated a net income of around 139 billion Brazilian reals, the highest income in the observed period. 2022 was the second consecutive year with increasing income in the sector, after a sharp drop in 2020 due
to the COVID-19 pandemic. Read more
Note(s): Brazil; 2015 to 2022
Source(s): Central Bank of Brazil; Federação Brasileira de Bancos
 Return on equity of the banking industry in Brazil from 2015 to 2022
Return on equity of banking industry in Brazil 2015-2022

18%
16.5%
15.37% 15.7%
16%
14.56% 14.7%
13.9%
14%

11.9%
12% 11.3%
Return on equity

10%

8%

6%

4%

2%

0%
2015 2016 2017 2018 2019 2020 2021 2022

9 Description: The return on equity (ROE) of the banking sector in Brazil fluctuated between 2015 and 2022. In 2022, the banking industry in Brazil reported a return on equity of approximately 14.7 percent, down from 15.7 percent in 2021. Despite the decrease in
2022, ROE remained above the value reported in 2020. Read more
Note(s): Brazil; 2015 to 2022
Source(s): Central Bank of Brazil; Federação Brasileira de Bancos
CHAPTER 02

Leading banks
 Leading Brazilian banking brands worldwide in 2023, by brand value (in billion U.S.
dollars)
Top Brazilian banking brands worldwide in 2023, by brand value

10

9 8.7

8
Brand value in billion U.S. dollars

6
5.1
4.9
5

4
3.1
3

0
Itaú Bradesco Banco do Brasil Caixa

11 Description: In 2023, Itaú was the most valuable Brazilian banking brand, with a brand value of 8.7 billion U.S. dollars. Overall, Itaú was also Brazil's most valuable brand in 2023. Read more
Note(s): Worldwide, Brazil; 2023
Source(s): Brand Finance
 Most profitable banks in Brazil in 2019, based on value of profits (in million U.S.
dollars)
Brazil: most profitable banks in 2019, by profit value

Profits in million U.S. dollars

0 500 1,000 1,500 2,000 2,500

Caixa Econômica Federal 2,351.4

Bradesco 1,887.6

Itaú Unibanco 1,615.5

Banco do Brasil 1,347.6

Santander 1,204.6

12 Description: As of September 2019, Caixa Econômica Federal was the most profitable bank in Brazil, with profits amounting to more than 2.3 billion U.S. dollars. It was followed by Bradesco with nearly two billion dollars worth of profits. Itaú was also ranked as the
most profitable bank in Latin America in 2019. Read more
Note(s): As of September, 2019
Source(s): AméricaEconomía
 Leading banks in Brazil in 2022, by total assets (in billion U.S. dollars)
Leading banks in Brazil 2022, by total assets

Total assets in billion U.S. dollars

0 50 100 150 200 250 300 350 400 450 500

Itaú Unibanco 439.5

Banco do Brasil 379.78

Bradesco 340.41

Caixa Econômica Federal 300.63

Banco Santander 186.41

Banco BTGPactual 85.24

Banco Safra 50.76

Banco Cooperativo Sicredi 28.47

Banco Citibank 28.4

Banco Votorantim 23.03

13 Description: In 2022, Itaú Unibanco was the leading bank in Brazil based on total assets, with a value of 439.5 billion U.S. dollars. The second position was for Banco do Brasil, with assets amounting to approximately 378 billion U.S. dollars. The total value of assets
of Brazilian banks added up to over 1.9 trillion U.S. dollars in 2021, a figure that has been consistently increasing since 2002. Read more
Note(s): 2022
Source(s): S&P Global
 Leading banks in Brazil in 2019, based on value of loan portfolio (in billion U.S.
dollars)
Brazil: leading banks 2019, by loan portfolio value

Value in billion U.S. dollars

0 20 40 60 80 100 120 140 160 180

Caixa Econômica Federal 161.99

Banco do Brasil 137.12

Itaú 118.3

Bradesco 89.56

Santander 64.4

Safra 15.2

BTG Pactual 6.19

14 Description: In 2019, Caixa Econômica Federal (CEF) led the ranking of leading banks in Brazil based on the value of loan portfolio. As of September of that year, this Brazilian bank registered a credit portfolio of nearly 162 billion U.S. dollars. It was followed by
Banco do Brasil, with a loan portfolio of over 137 billion dollars. Read more
Note(s): Brazil; As of September, 2019
Source(s): AméricaEconomía
 Leading banks in Brazil in 2019, based on value of deposits (in billion U.S. dollars)
Leading banks in Brazil 2019, by deposits value

Value in billion U.S. dollars

0 20 40 60 80 100 120 140

Itaú 129.14

Caixa Econômica Federal 126.64

Banco do Brasil 122.3

Bradesco 82.21

Santander 62.45

Safra 9.99

BTG Pactual 6.78

15 Description: As of September 2019, Itaú Unibanco led the ranking of leading banks in Brazil based on value of deposits. As of that point in time, this financial institution reported deposits of more than 129 billion U.S. dollars. Read more
Note(s): As of September, 2019
Source(s): AméricaEconomía
 Leading banks in Brazil in 2019, based on equity value (in billion U.S. dollars)
Brazil: leading banks 2019, by equity value

Value in billion U.S. dollars

0 5 10 15 20 25 30 35 40

Bradesco 33.51

Itaú 33.31

Banco do Brasil 22.79

Santander 18.38

Caixa Econômica Federal 11.67

BTG Pactual 4.99

Safra 3.08

16 Description: As of September 2019, Banco Bradesco led the ranking of leading banks in Brazil based on equity value. As of that point in time, this financial institution reported equity amounting to nearly 34 billion U.S. dollars. It was followed by Itaú Unibanco, with
an equity value of over 33 billion dollars. Read more
Note(s): As of September, 2019
Source(s): AméricaEconomía
CHAPTER 03

Access
 Number of bank branches in Brazil from 2015 to 2021 (in 1,000s)
Number of bank branches in Brazil 2015-2021

25

20.69 21.06 20.85

20.07 19.96
20 18.68
Number of branches in thousands

17.65

15

10

0
2015 2016 2017 2018 2019 2020 2021

18 Description: The number of bank branches in Brazil decreased steadily between 2017 and 2021. In 2021, Brazil registered 17,645 bank branches, down from 18,684 branches reported a year earlier. As 2022, Banco do Brasil had the highest number of bank
branches in Brazil. Read more
Note(s): Brazil; 2015 to 2021
Source(s): Central Bank of Brazil
 Number of bank branches per 1,000 square kilometers in Brazil from 2016 to 2019
Bank branches per 1,000 km2 in Brazil 2016-2019

3.0

2.6
2.5
2.5 2.4
2.3
Number of bank branches

2.0

1.5

1.0

0.5

0.0
2016 2017 2018 2019

19 Description: Since 2016, the number of bank branches per 1,000 square kilometers in Brazil has annually decreased by 0.1, and in 2019, the South American country's bank branch density was 2.3. That same year, the value of personal loans per capita in Brazil
averaged at 4,108 U.S. dollars. Read more
Note(s): 2016 to 2019
Source(s): Latin American Federation of Banks
 Number of bank branches in Brazil in 2020, by region (in 1,000s)
Brazil: number of bank branches 2020, by region

10
9.38
9

8
Number of branches in thousands

4 3.53
3.14
3

2 1.55
1.08
1

0
Southeast region South Region Northeast region Central-West region North region

20 Description: In 2020, the region with the highest number of bank branches in Brazil was the Southeast, with more than 9.3 thousand. It was followed by the South region, with 3.5 agencies. As of April 2020, Banco Bradesco had more than 4.7 thousand branches in
the South American country. Read more
Note(s): Brazil; 2020
Source(s): Central Bank of Brazil
 Number of branches of selected banks in Brazil as of January 2022
Number of branches of leading banks in Brazil 2022

4,500
3,981
4,000
3,500 3,368
2,946
3,000 2,783
2,586
2,500
Number of branches

2,000
1,500
1,000
500 294
117 49 22 17
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21 Description: As of January 2022, Banco Bradesco had a total of 3,981 branches in Brazil. Meanwhile, Caixa Economica Federal had 3,368 branches. In 2020, Banco Bradesco was among the most valuable banking brands in the South American country. Read more
Note(s): Brazil; January 2022
Source(s): Central Bank of Brazil
 Number of automated teller machines (ATMs) in Brazil from 2014 to 2019 (in
1,000s)
Brazil: number of ATMs 2014-2019

200
184 182 180
180 176 173 171

160
Number of ATMs in thousands

140

120

100

80

60

40

20

0
2014 2015 2016 2017 2018 2019*

22 Description: In 2019, around 171 thousand automated teller machines (ATMs) operated in Brazil, down from 173 thousand reported a year earlier. Meanwhile, nearly 20 thousand bank branches were registered in the South American country in 2019. Read more
Note(s): Brazil; 2014 to 2019
Source(s): Central Bank of Brazil; Deloitte; Federação Brasileira de Bancos
 Number of automated teller machines (ATMs) per 100,000 adults in Brazil from
2011 to 2021
ATM penetration in Brazil 2011-2021

140

116.31 118.44 117.93

120 115.36 114.97
112.1
107.87 106.55
102.74
100 96.56 94.47
Number of ATMs

80

60

40

20

0
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

23 Description: The number of automated teller machines (ATMs) in Brazil decreased by 2.1 machines per 100,000 adults (-2.17 percent) in 2021 in comparison to the previous year. This marks the lowest number of automated teller machines during the observed
period. Notably, the number of automated teller machines is continuously decreasing over the last years. Read more
Note(s): 2011 to 2021
Source(s): IMF; World Bank
CHAPTER 04

Use
 Distribution of population who had not used a bank account in the last six months
in Brazil as of May 2019, by gender
Brazil: unbanked population 2019, by gender

Men 41%

Women 59%

25 Description: According to a survey carried out in Brazil in May 2019, approximately 60 percent of the respondents who stated not having access to a bank account were women. Meanwhile, in 2017, more than two thirds of Brazilians had an account at a bank or
other financial institution. Read more
Note(s): Brazil; May 2019; 2,150 respondents; 16 years and older; Among the 45 million people who have not operated a bank account for more than six months or who have chosen not to have a bank account.
Source(s): Exame; Instituto Locomotiva (Brazil)
 Number of active debit cards in Brazil from 2011 to 2020 (in millions)
Active debit cards in Brazil 2011-2020

180
167
160

140
Number of debit cards in millions

120 115 116

108
101 101
97
100 90
85 83
80

60

40

20

0
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

26 Description: In 2020, Brazil reported a total of 167 million active debit cards, up from 116 million cards registered a year earlier. This figure has been increasing steadily since 2015, when the number of active debit cards in the South American country added up to
97 million. Read more
Note(s): Brazil; 2011 to 2020
Source(s): Central Bank of Brazil
 Number of active credit cards in Brazil from 2011 to 2022 (in millions)
Active credit cards in Brazil 2011-2022

250

209
200
Number of credit cards in millions

177

150
134

99 100
100
82 83 85 84 82
78 78

50

0
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

27 Description: The number of active credit cards in Brazil increased significantly between 2011 and 2022. In 2022, Brazil reported a total of 209 million active credit cards, up from 177 million cards registered a year earlier. Read more
Note(s): Brazil; 2011 to 2022
Source(s): Central Bank of Brazil
 Banking sector credit volume in Brazil from 2015 to 2021, by type of person (in
trillion Brazilian reals)
Brazil: banking sector credit 2015-2021, by type of person

Natural persons Legal persons

3.0
2.71

2.5
2.24
Value in trillion Brazilian reals

2.02 1.96
2.0
1.8 1.78
1.71 1.65
1.51 1.56 1.55
1.44 1.46 1.46
1.5

1.0

0.5

0.0
2015 2016 2017 2018 2019 2020 2021

28 Description: In 2021, credit held by natural persons in Brazil amounted 2.71 trillion Brazilian reals, while credit held by legal persons reached 1.96 trillion reals. This compared to previous year's figures of 2.24 and 1.78 trillion reals, respectively. Read more
Note(s): 2015 to 2021
Source(s): Central Bank of Brazil
 Bank credit held by natural persons in Brazil from 2015 to 2021, by gender (in
billion Brazilian reals)
Brazil: bank credit held by individuals 2015-2021, by gender

Women Men

1,800
1,682

1,600
1,388
1,400
Value in billion Brazilian reals

1,242
1,200 1,120
1,029 1,029
962 980
1,000
854
775
800
683
620
550 581
600

400

200

0
2015 2016 2017 2018 2019 2020 2021

29 Description: As of December 2021, bank credit held by women in Brazil amounted to 1029 billion Brazilian reals, up from 854 billion reals recorded a year earlier. Meanwhile, bank credit held by men exceeded 1.6 billion reals in 2021. Read more
Note(s): 2015 to 2021; As of December of each year
Source(s): Central Bank of Brazil
 Number of insurances issued by banks in Brazil from 2014 to 2019, by type (in
millions)
Brazil: insurances issued by banks 2014-2019, by type

Life and social security insurance Car insurance Home insurance Others

1,800

1,600
392
1,400
Number of insurances in millions

335 101
1,200
284
1,000 234 87.5
414
77.2
211 71.1
800 205 374.1
61.6 339.8
53 304.1
600
283.8
265
400 766.1
611.1
503.4 532.3
200 349 396.5

0
2014 2015 2016 2017 2018 2019

30 Description: In 2019, Brazilian banks issued approximately 766 million life and social security insurances, up from 611 million reported a year earlier. Meanwhile, these financial institutions issued only 101 million home insurances that year. Read more
Note(s): Brazil; 2014 to 2019; 22 banks in 2019
Source(s): Deloitte; Federação Brasileira de Bancos
CHAPTER 05

Online & mobile banking

 Number of fintech startups in Brazil as of September 2020, by sector
Brazil: number of fintech startups 2020, by sector

Number of fintechs
0 20 40 60 80 100 120 140 160
Payment methods 135

Backoffice 128

Lending 124

Risk and compliance 73

Digital services 59

Investments 53

Cryptocurrencies 52

Technology 44

Loyalty 40

Crowdfunding 38

Personal finance 35

Debts 18

Exchange 17

Cards 12

32 Description: As of September 2020, 135 fintech startups in Brazil operated in the payment methods sector. Meanwhile, cryptocurrencies concentrated another 52 fintech companies in the South American country. As of May 2020, the southeast region was home to
more than two thirds of the fintech startups in Brazil. Read more
Note(s): as of September 2020
Source(s): Distrito
 Fintech adoption rates in Brazil in 2019, by type of service
Brazil: fintech adoption rates 2019, by service type

90%

80% 77%

70%
64%

60%
Adoption rate

50%
41% 40% 39%
40%
31%
30%

20%

10%

0%
Money transfer and payments Financial planning Savings and investments Insurance Loans Overall adoption rate

33 Description: Money transfer and payment platforms were the most used type of fintech service in Brazil in 2019. Fintech adoption represents the share of digitally active people who used two or more fintech services in the previous six months. In 2019, the fintech
adoption rate in Brazil stood at 64 percent, with money transfers and payments showing the highest user penetration (77 percent). Read more
Note(s): February 4 to March 11, 2019; Approx. 27,000 respondents*; 18 years and older; * Total number of respondents in 27 markets in 2019. The source defines adoption rate as: "Percentage of digitally active people who used at least two [...] Read more
Source(s): EY
 Share of banks that had invested in technology in Brazil in 2018, by type of
technology
Brazil: tech investment banking industry 2018

90%
80%
80%
73%
70% 67%

60% 60%
60%
Share of banks

50%

40%

30%

20%

10%

0%
Big data / Analytics Artificial intelligence Blockchain Robotics Open banking / marketplace banks

34 Description: According to a survey carried out in Brazil in 2018, 80 percent of the banks surveyed had invested in big data and analytics. Meanwhile, 60 percent of the Brazilian financial institutions had invested in robotics. Read more
Note(s): Brazil; 2018; 15 banks
Source(s): Deloitte; Federação Brasileira de Bancos
 Number of digital bank accounts in Brazil from 2016 to 2020, by type (in millions)
Number of digital bank accounts in Brazil 2016-2020, by type

Mobile banking Desktop banking

250

34
200
Number of accounts in thousands

150

55
100 53 198
57

46
50 92
70
57
40
0
2016 2017 2018 2019 2020

35 Description: The number of online banking accounts in Brazil increased steadily from 2016 to 2020. In 2020, there were roughly 198 million active mobile banking accounts, an increase of more than 100 million accounts compared to the previous year. On the
other hand, the number of desktop banking accounts in Brazil decrease by roughly 20 million between 2019 and 2020. Read more
Note(s): Brazil; 2016 to 2020; 21 banks
Source(s): Deloitte; Federação Brasileira de Bancos
 Share of internet users who conducted financial consultations, payments or other
transactions online in Brazil from 2017 to 2022
Popularity of online financial activities in Brazil 2017-2022

50%
46%
45% 43%

40%

35% 33%
Share of respondents

30% 28% 28%

25%
25%

20%

15%

10%

5%

0%
2017 2018 2019 2020 2021 2022

36 Description: According to a 2022 survey in Brazil, almost half (46 percent) of internet users in the country stated that they had conducted financial consultations, payments, or other transactions online. This is the highest value registered so far, up from 25 percent
of respondents who conducted financial activities online in 2017. In 2021, around 46 million people shopped online at least once in Brazil. Read more
Note(s): Brazil; October 2021 and March 2022; 21,011 individuals; 10 years and older; users who accessed internet at least once in the past 3 months; * Counting for 2022. Figures preceding 2022 come from earlier releases. Data for 2022 was [...] Read more
Source(s): CETIC; CGI.br (NIC.br)
 Share of internet users who conducted financial consultations, payments or other
transactions online in Brazil from 2017 to 2022, by age
Online financial activities in Brazil 2017-2022, by age

10-15 16-24 25-34 35-44 45-59 60+

70%

61%
59%
60%
54% 54% 54%

50% 46% 45% 45%

Share of respondents

40% 41%
39% 39%
40% 36%
35% 34% 35%
32% 33%
31%
29%29% 29% 28% 29%
30%
25% 25% 25%25%
21%
19%
20%

10% 7%
4% 3% 4%
1% 2%
0%
2017 2018 2019 2020 2021 2022

37 Description: According to a 2022 survey in Brazil, approximately 61 percent of responding internet users aged between 25 and 34 years said they had conducted financial consultations, payments, or other transactions online, up from 35 percent of respondents
from that age group in 2017. Overall, online financial activities are on the rise in Brazil, as almost half of the internet users surveyed in the country stated that they had conducted financial consultations, payments, and other transactions online. Read more
Note(s): Brazil; October 2021 and March 2022; 21,011 individuals; 10 years and older; users who accessed internet at least once in the past 3 months; * Counting for 2022. Figures preceding 2022 come from earlier releases. Data for 2022 was [...] Read more
Source(s): CETIC; CGI.br (NIC.br)
CHAPTER 06

Social media presence

 Number of bank customers per unique follower of Facebook bank pages in Brazil
from July 2015 to July 2019
Brazil: bank customers per Facebook follower 2015-2019

9
8
8
7
7
Bank customers per follower

6 6
6
5
5

0
July 2015 July 2016 July 2017 July 2018 July 2019

39 Description: The number of bank customers per unique follower of banks' Facebook pages in Brazil has been decreasing recently. As of July 2019, Brazilian banks had, on average, one Facebook follower per five bank customers, down from one Facebook follower
per eight customers in 2015. Likewise, the number of bank customers per unique follower of Twitter bank profiles in Brazil has also been diminishing lately. Read more
Note(s): July 2015 to July 2019; Based on banked population
Source(s): Latinia
 Number of bank customers per unique follower of Twitter bank profiles in Brazil
from July 2015 to July 2019
Brazil: bank customers per Twitter follower 2015-2019

160

138
140

120 116
109
Bank customers per follower

108 105
100

80

60

40

20

0
July 2015 July 2016 July 2017 July 2018 July 2019

40 Description: The number of bank customers per unique follower of banks' Twitter accounts in Brazil has been oscillating throughout recent years. In July 2019, Brazilian banks had, on average, one Twitter follower per 105 bank customers, down from one follower
for every 138 customers in July 2015. Furthermore, the usage of social media remains a frequent online activity in the South American country. Read more
Note(s): July 2015 to July 2019; Based on banked population
Source(s): Latinia
 Facebook-Twitter follower ratio of social media banking profiles in Brazil from July
2015 to July 2019
Banking in Brazil: social media follower ratio 2015-2019

20 19 19
18
18 17 17

16
Facebook-Twitter follower ratio

14

12

10

0
July 2015 July 2016 July 2017 July 2018 July 2019

41 Description: The number of Facebook followers per Twitter follower of social media banking profiles in Brazil has been oscillating lately. In July 2019, banks in the South American country had an average of 19 unique Facebook followers for each Twitter follower,
exactly the same ratio observed a year earlier. That makes Brazil one of the Latin American countries with the highest Facebook-Twitter follower ratio for banks. Read more
Note(s): July 2015 to July 2019; Based on number of unique followers
Source(s): Latinia
 Social media engagement rate of banks in Twitter and Facebook in Brazil as of July
2019 (in number of interactions per 1,000 followers)
Brazil: social media engagement rate of banks 2019

40 38

35
Number of interactions per 1,000 followers

30

25
21
20

15

10

0
Twitter Facebook

42 Description: As of July 2019, Brazilian banks enjoyed an average engagement rate of 38 interactions per 1,000 followers on Facebook. Meanwhile engagement on Twitter stood at 21 interactions per 1,000 followers. Moreover, the number of customers per unique
follower of Twitter bank profiles in Brazil has been oscillating lately. Read more
Note(s): July 2019
Source(s): Latinia
 Sources

AméricaEconomía
Banco Central do Brasil
Brand Finance
CETIC
CGI.br (NIC.br)
Deloitte
Distrito
Exame
EY
Federação Brasileira de Bancos
Federación Latinoamericana de Bancos
Financial Stability Board
IMF
Instituto Locomotiva (Brazil)
Latinia
S&P Global
World Bank

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