Chapter 5: Website and email Fundamentals

Explore

RUJUKA website Learning objective

N
- Understand type of website

- Develop website using weebly.com

MS 153

- UCS 2083 -
 CATEGORY OF WEBSITE

E-commerce Information

Static
Interactive
Dynamic
KPI 155
- UCS 2083 -
EXAMPLE OF INFORMATION WEBSITE

Static Dynamic Interactive

+ cheap
+ express
+ secure
- update
- upgrade
- UCS 2083 -
 E-commerce

WHY BUYER PREFER E-COMMERCE?

+ Save time
+ Easy to browse
+ 24 hours
+ Transaction on the spot

- UCS 2083 -
 WHY SELLER NEED E-COMMERCE???

Secure payment process

Automatic & systematic

selling & buying process Wide market

Branding ownership
Systematic record

Monitor ROI by own High Trusty

- UCS 2083 -
GENERATE INCOME THROUGH WEBSITE

A) Website Link
(Affiliate)

B) Website Ad Placement

- UCS 2083 -
 User friendly

Perfected
Social Media
Elevated Pitch

TIPS TO
CREATE
Interesting WEB Mobile
Design Friendly

Audio &
Video & Photo Call To Action

KPI 168
- UCS 2083 -
PLATFORM TO CREATE WEB

Content
Trading Website
Management
(E-commerce)
System
AVANA
Wordpress

Develop from
Website Builder zero
Weebly HTML, CSS,
PHP

- UCS 2083 -
CREATE WEB BY USING WEEBLY.COM

Click Sign UP
CREATE WEB BY USING WEEBLY.COM

Fill up all detail

CREATE WEB BY USING WEEBLY.COM

Click Here
CREATE WEB BY USING WEEBLY.COM

Click Here
CREATE WEB BY USING WEEBLY.COM

Click Here
CREATE WEB BY USING WEEBLY.COM

Fill up here
CREATE WEB BY USING WEEBLY.COM

click here
CREATE WEB BY USING WEEBLY.COM

click here
CREATE WEB BY USING WEEBLY.COM

click here

Click here to add page

CREATE WEB BY USING WEEBLY.COM

click here
To build the content
CREATE WEB BY USING WEEBLY.COM

click here edit the image

 MENU EDITOR WEEBLY

Add/ change
page

Element

- UCS 2083 -
ADD CONTENT

1) WRITING

- UCS 2083 -
2) WEBSITE STUCTURE

3) MEDIA IN WEBSITE

- UCS 2083 -
 4) TRADING IN WEB

5) OTHERS

- UCS 2083 -
ADD NEW PAGES

- UCS 2083 -
CHANGE THEME

CHANGE SETTINGS

- UCS 2083 -
CREATE WEB BY USING WEEBLY.COM

click here

click here to upload i

CREATE WEB BY USING WEEBLY.COM
 WEBSTORE

FOR ONLINE BUSINESS

- UCS 2083 -
 STRUCTURE OF WEB STORE FOR ENTREPREN
Purchasing through media social as follows:

SOCIAL MEDIA => WEBSITE + E-COMMERCE

Social media components connect directly to websites based on the Content Management
System platform (CMS: Content Management System) integrated with e-commerce
platforms. Wordpress + E-Commerce

SOCIAL MEDIA => SOSIAL E-COMMERCE PLATFORM

The social media component is directly connected to the social e-commerce platform
integrated with the basic website

SOCIAL MEDIA => MARKETPLACE

Social media components that are directly connected to the marketplace

- UCS 2083 -
 FLOW OF SOCIAL MEDIA TO CONSUMER

No Storefront

- UCS 2083 -
 FACT OF WEBSTORE

SOSIAL E-
WEBSITE COMMERCE
MARKETPLACE
PLATFORM
• 100% manage by
• Own by third party
owner • Easy to develop
• High traffic
• Can be modified at • Low cost
any time
• High competitive
• Must manage by
• High cost owner
• Unable to promote
• Take time • Subject to changes
• Unable to plan
from integrated
social media

- UCS 2083 -
 Fundamentals

Email Marketing
RUJUKA OBJEKTIF PEMBELAJARAN
- Memahami jenis-jenis pemasaran email
N - Memahami proses email untuk
perniagaan
- Memahami struktur email untuk
perniagaan
MS 126

- UCS 2083 -
EMAIL MARKETING CYCLE
Fre e Da ta b a se
o r Pa id

Da ta b a se c o lle c tio n a c c o rd in g to
th e ta rg e te d se g m e n ta tio n

Sa le s Pro d u c t Me m b e rsh ip /
Pro m o tio n In fo rm a tio n Su b sc rip tio n

Pu rc h a se

Po te n tia l C u sto m e r

- UCS 2083 -
EMAIL UNTUK BISNES

OPT-IN
VS OPT-OUT

ASK TRICK FORCE

 News
 Limited time
 Offer discount,  Insert checkbox at
‘content’ ( free trial)
promotion ‘newsletter’ registration
 Build area for
 Share freebies  Subscribe on comment
‘member’ ONLY
 Launch email course

KPI 131
- UCS 2083 -
CALL TO ACTION: EFFECTIVE POSITION

Email should not be static

- UCS 2083 -
 POSITION : PRO & CON
CTA at Lightbox (PopUp)

Fokus on viewer eyes view

(1300% effektif)
VS
Distraction, slow loading time &
difficult to create

CTA on Sidebar

Did not distract consumer surfing

experience and easy to be read &
easy to create

VS
Consumer mindset – Knew it is an
advertisement

- UCS 2083 -
 POSITION : PRO & CON
CTA after ‘Content’

Continution of an article and

flexible size
VS
Article too long and reader will not
finish reading

CTA at footer

Clear content and finale chance to

maximize opportunity

VS
Reader will only read article but
not footer

- UCS 2083 -
TIPS FOR AND EFFECTIVE EMAIL

Difference offers Standout names

Mix:
80/20
Video
Rule
Audio
Value Vs Offer
Story

Effective
Email

Write to specific
Schedule email
individual

Consistent
Strategic link
campaign 30-
position
60days
KPI 139
- UCS 2083 -
 AUTO RESPONDER
As a tool for replying email e.g: promotion and follow up to subscriber that have opt-in at
your website.

Practically used by internet marketer as it is easy to send bulk email to subscribers.

Aweber, Getresponse and MailChimp are among the popular autoresponder system.

- UCS 2083 -
THANK YOU