BEHAVIORAL

MANAGEMENT
THEORY
BY:
MONTELLANO, YSABELLE HOMER G.
SABADO, AUGUSTINE FERNANDO O.
 WHAT IS BEHAVIORAL
MANAGEMENT THEORY?
The behavioral management theory is often called the
human relations movement because it addresses the human
dimension of work. Behavioral theorists believed that a
better understanding of human behavior at work, such as
motivation, conflict, expectations, and group dynamics,
improved productivity.
THEORISTS IN BEHAVIOURAL
MANAGEMENT THEORY:
 • Hugo Munsterberg
(1863-1916)

He is considered to be the "father of

industrial psychology" and is regarded by
students of psychology as an important
figure as Frederick Taylor is by students of
management.

He focused to provide a view of

psychology's practical applications.
Munsterberg believed that industry can
be benefited by psychologists in three
major areas:

• Seeking modern ways to hire the right person for

the right job.
• Achieving optimum efficiency by identifying the
psychological conditions.

• Finding methods to direct behavior of individual

employees to be in harmony with the management's
objectives.
 2. Abraham Maslow (1908-
1970)
Abraham Maslow, a practicing
psychologist, developed one of the most
widely recognized need theories, a theory
of motivation based upon a consideration
of human needs.
 His theory of human needs had three
assumptions:
1. Human needs are never completely
satisfied.
2. Human behavior is purposeful and is
motivated by the need for satisfaction.

3. Needs can be classified according to a

hierarchical structure of importance, from the
lowest to highest.
Maslow broke down the needs
hierarchy into five specific areas:

1. Physiological needs
2. Safety needs
3. Belonging and love needs
4. Esteem needs:
5. Self-actualization
3. Douglas Mcgregor
(1906-1964)
Douglas McGregor expressed his
views of human nature in two sets
of assumptions. They are popularly
known as 'Theory X' and 'Theory
Y'.
What is the X and Y
Theory?
Theory X stands for the set of traditional
beliefs held, while Theory-Y stands for the set
of beliefs based on researchers in behavioral
science which are concerned with modern
social views on the man at work.
Theory X Assumptions:
• Employees inherently dislike work and, whenever
possible, will attempt to avoid it.

• Since employees dislike work, they must be

coerced, controlled, or threatened with
punishment.
• Employees will avoid responsibilities and seek
formal direction whenever possible.
• Most workers place security above all other
factors and will display little ambition.
Theory Y Assumptions:
• Employees can view work as being as natural as rest
or play.

• People will exercise self-direction and self-

control if they are committed to the objectives.

• The average person can learn to accept, even

seek, responsibility.
• The ability to make innovative decisions is
widely dispersed throughout the population.
 CONCLUSION

In summary, we the reporters can say that behavioral management theory offers
valuable insights into how managers can influence employee behavior through the
strategic application of reinforcement techniques, modeling, goal setting, and
feedback mechanisms. By understanding the principles and theories in this theory ,
managers can create a work environment conducive to achieving organizational
objectives and fostering employee development.
THANK YOU
VERY MUCH
FOR