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STAR BUCKS –

HOWARD SCHULZ
Presenter name POOJA PATHAK
Agenda
 INTRO
 ABOUT THE
ENTREPRENEUR
 THE FOUNDER OF
STARBUCKS
 THE STAR BUCKS
 THE LOGO
 THE STORY BEHIND
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Introduction
LETS GET ON BREWED AND STEAMED
JOURNEY OF BARISTA
WHO RULED THE WORLD
WITH HIS BREWED MAGIC

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ABOUT THE ENTREPRENEUR
ABOUT THE
ENTREPRENEUR
 Howard Schultz was born on 19 July, 1953,
Brooklyn, New York, U.S2.
 He earned an athletic scholarship to Northern
Michigan University 3.
 He graduated with bachelor's degree in business
on 1975
 Schultz began to work in the Sales and marketing
department of Xerox Corp.

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THE FOUNDER OF STARBUCKS
THE FOUNDERS

GORDON BOWKER JERRY BALDWIN ZEV SEIGEL


A WRITER A FORMER ENGLISH A HISTORY TEACHER
TEACHER

FRIENDS SINCE THEIR UNIVERSITY OF SAN FRANSISCO DAYS


THE STARBUCKS
THE STARBUCKS
 The CEO of Starbucks since 1986 till
20002.
 Schultz again stepped up as a CEO in
2008, during the financial crisis
 He has been recognized for his passion,
his leadership and his efforts to
strengthen communities

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STARBUCKS LOGO
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STARBUCKS LOGO
"It's the siren. She is not a real person, but
we kind of think of her as one. She's the
biggest symbol of our brand, other than our
employees. She's the face of it" – Steve
Murray. He's a creative director in the
Starbucks global creative studio

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STORY BEHIND NAME STARBUCKS
THE STORY BEHIND
NAME STARBUCKS
Terry Heckler, also who designed the
logo, brought 1800's Map of Mt. Rainier
& the Cascades. The name of one mining
town Starbos, stood out to Bowker. He
immediately thought of the first mate on
the Pequod: starbucks

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Thank you

 Presenter name POOJA PATHAK

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