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Star Bucks - Howard Schulz
Star Bucks - Howard Schulz
HOWARD SCHULZ
Presenter name POOJA PATHAK
Agenda
INTRO
ABOUT THE
ENTREPRENEUR
THE FOUNDER OF
STARBUCKS
THE STAR BUCKS
THE LOGO
THE STORY BEHIND
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Introduction
LETS GET ON BREWED AND STEAMED
JOURNEY OF BARISTA
WHO RULED THE WORLD
WITH HIS BREWED MAGIC
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THE FOUNDER OF STARBUCKS
THE FOUNDERS
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STARBUCKS LOGO
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STARBUCKS LOGO
"It's the siren. She is not a real person, but
we kind of think of her as one. She's the
biggest symbol of our brand, other than our
employees. She's the face of it" – Steve
Murray. He's a creative director in the
Starbucks global creative studio
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STORY BEHIND NAME STARBUCKS
THE STORY BEHIND
NAME STARBUCKS
Terry Heckler, also who designed the
logo, brought 1800's Map of Mt. Rainier
& the Cascades. The name of one mining
town Starbos, stood out to Bowker. He
immediately thought of the first mate on
the Pequod: starbucks
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Thank you