“I want to express my love to my children through

nutrious meal ”

Goals
● To track the nutrition in
each meal
● To create prepared set of
meals without spending
much time thinking about
it
Frustrations
● Struggled with creating
good menu for her kids
due to heavy workload
● Concerned about the
balance in the food
proportion

Helen
Joe is a 38-year-old full time accountant who lives with her partner and two
Age: 38
children. Due to the nature of job, she only has a short amount of time to prepare
Education: Bachelor’s degree full meals. However, she still wants to make sure the food proportion is balance in
Hometown: New Jersey scientific way. She installed some of the cooking apps recommended from her
Family: Husband & 2 kids friends and tried to make dishes based on its instructions. She used to be
Occupation: Accountant concerned with the efficiency of this app and she had to waited for at least 1 week
later to see the final result
 “I love to maintain a good relationships with friends
and collegues by arranging dinner party ”
Goals Frustrations
● Gathering opinions about ● It’s time-consuming to decide
locations, food types… then when and which restaurant to
decide which restaurant to go go to
to ● It’s hard to pick a restaurant
● Make a reservation for the that everyone is pleased with
selected restaurant which is
usually very popular
l

Jim
Jim is a 23-year-old designer who works for gaming studio. He loves his work
Age: 23
and make lots of friends there, he usually text to those people and ask to arrange a
Education: Bachelor’s degree dinner party together to improve relationships. But everyone says ok, but no one
Hometown: New Jersey stand up to collect everyone’s opinion so it a mess to synthesize everyone’s
Family: 1 cat & 1 dog opinion and decide which restaurant to book
Occupation: International company