“I believe hardwork and being sincere at work

will get me to the top of the ladder”

Goals Frustrations
● Want to be more ● The food is delivered
organized. early at times and late
● Complete my work on at times.No time
time estimate is provided in
● I want to provide the app.
healthy food to my ● Nutrition facts aren’t
children when I can’t available.It becomes
cook. difficult to choose
healthy options.
Nicholas . A
Nicholas is a Software Engineer who has a tight schedule.His
Age: 33
wife is a Lawyer and works full time.Sometimes it becomes
Education: University Graduate
difficult for them to cook.So he orders food through online.He
Hometown: San Francisco
prefers eating healthy food.He wants the food to be delivered
Family: Married with 2 kids
on time and he wants the live tracking to be accurate.
Occupation: Software Engineer
 “I want to give my best in whatever I do no
matter what”
Frustrations
Goals ● I have difficulties with
● I want to save money reading in a small
as she has plans to screen.
travel in the future. ● Sometimes the text
● I am on a diet and I fades in the
prefer vegan food. background.
● The food delivered
doesn’t match the
image shown in the
app.
Sara Ann
Age: 42 Sara Ann is a Architect who has difficulties with reading as she
Education: B.Arch is visually impaired.She orders food atleast 3 times a week as
Hometown: San Francisco she has lot of responsibilities at work.
Family: Single
Occupation: Architect