DOMART

Stay at Home and Wait for Your Groceries.

01
ABOUT THE PROJECT
this is a personal project created to improve my UX/UI skills in this great challenge to use knowledge of
best practices and modern methodologies to solve the problem.

About the app

A mobile app will help you manage your grocery list, monitoring your budget, remaining your needs.

02
USER RESEARCH
To do complete research about the project I went through various steps and processes before I started
implementing the project and that helped me understand the main needs of my user and create a high-
quality product.

Interviews & Observation

I did about 10 interviews with people who work and some students, mostly they love to cook. I asked them
what kind of difficulties have while planning their needs, grocery list, saving money etc. I observe people
what habits they have and what are their motivations.

Problems
Respondents indicate that they have a problem with planning groceries, missing ingredients in the kitchen, no
idea what dish to cook, lazy to go out.

Interviews & Observation

I did about 10 interviews with people who work at start up, housewives and some students, mostly they were
young people. I asked them what kind of difficulties have have while planning their diet, grocery list, etc. I
observe people what habits they have and what are their motivations.

TARGET USER

This map was created to make assumption about our primary target user. With this map we
could expect who is gonna used our product, we will also have clear corridor about who really is
our customer. So we will have clear reference about how we will develop our product.

USER PERSONA

Bio

Rizka is a 27 years old employee in start up company. Apart from

work, Rizka likes to cook at home for his family eventhough he
can’t cook very well. During free time he likes to try new food.

Goals Motivations
- Own a restaurant - Saving money
- Travel aroung the world - Making his parents proud
- Live abroad

Hobby Frustation
- Cooking - Wasting food
- Travelling - Cooking failures
- Hanging out

Using apps

Bio

Amanda is a fresh graduate of Public relation major. Amanda

goes to the gym everyday. Amanda lives with her parents and
spends her time with them a lot of time. She usually cook her own
meal in order to maintain her calories.

Goals Motivations
- Having a nice body - Saving money
- Get a job at a company
- Keep in shape

Hobby Frustation
- Working out - Missing ingredients for food
- Shopping - Getting fat
- Cooking
Using apps

Bio

Sisca is a mother of two kids. Sisca does most of the grocery

shopping because she does most of the cooking. As a mother,
she must ensure her kids are consuming nutrient-dense foods
everyday.

Goals Motivations
- Make healthy foods for kids - Saving money
- Make an ideal budget
- Spend more time with family

Hobby Frustation
- Shopping - Missing ingredients for food
- Reading books - Multitasking
- Cooking
Using apps

EMPATHY MAP

THINK AND FEEL SEE

Users hate missing Users hate when they

their needs cant find what they need

Users love efficiency Users love choosing

good quality products
Users love to try new
things
Users dont like going into
crowded places

Users like fast process to

get what they want Users hate knowing their
stocks are expired

Users go shop for

groceries every two
weeks
Users like discounts

Users sometimes don’t

buy things they need
Users like delivery services

Users go over budget

when spend on groceries

HEAR SAY AND DO

GAIN PAIN

Users have good qualities product Users can’t figure out their monthly groceries budget

Users still can’t figure out what they actualy need

Users save time in store when shoping groceries
when go shoping groceries

Users get discounts and promo Users frequently missing ingredients they need to buy

Users already know what they wanted to buy Users get lazy when they have to go to supermarket

Users get their groceries shipped to their house Users don’t have time to go to supermarket

Users be a zero waste Users find their stocks are expired

03
DEFINE & IDEATE

USER JOURNEY

PREPARE THE PREPARE THE WRITE THE PREPARE THE GO TO SEARCHING FOR
CHECK STOCKS GET THE STUFFS
MONEY MONEY GROCERY LIST REUSABLE BAG SUPERMARKET THE NEEDS

USER FLOW

SIGN UP
NO
USER WALKTHROUGH
HAVE AN
SIGN UP CHOOSE
ACCOUNT? PRODUCT

ADD TO
YES DISCOVER PAY
GROCERY LIST

LOG IN GO TO PROFILE SEE HISTORY

LOW FIDELITY WIREFRAME

Create New
Login Discovery Profil
Account

Transaction
Profil Notification Edit Profile
History

04
TYPOGRAPHY AND COLOR

01. Typography

Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0

Avenir Next Font

02. Color

05
DESIGN

FOR MORE, PLEASE CHECK

https://moderfudgekins375506.invisionapp.com/console/
domart-ckegsvq6w04wi0157ho2gb9nb/
ckegutbta047v016xccoma9la/play