vivo, Chinese smartphone manufacturer, landed in Spain in 2021.

The
first big massive Comms activation was through official sponsorship of
UEFA EURO 2020. Their challenge was to raise mass brand awareness
and leverage the sponsorship on younger adults associating vivo with the
sport event.

#Yolovivo content platform was created to leverage conversation and

create engagement to Zellenials in their favorite Social Platforms: using
football streamers on Twitch and creating engagement content on TikTok
achieving impressive results in terms of Reach, AdRecall and UGC above
TikTok benchmarks.

It is not only a brand in a moment that matter, it is how we transform

media generating relevant touchpoints that engage your audience.