The secret of success

How everything started?

1923 – selling the first film “Alice’s Wonderland” to
a distributor, foundation of “Walt Disney Studio”
1941 – “Bambi” caused the studio to retrench
1955 – the first Disneyland
1969 – the beginning of an educational subsidiary
1983 – preparing to launch a cable network
1992 – reaching the top with “Beauty and the
Beast”, Disneyland in Paris opened
nowadays – acquisition of Lucasfilm, Ltd.
DISNEY’S MISSION
The mission of the Walt Disney
Company is to be one of the world’s
leading producers and providers of
entertainment and information. Using
their portfolio of brands to differentiate
their content, services and consumer
products, they seek to develop the most
creative, innovative and profitable
entertainment experiences and related
products in the world.
WALT DISNEY OBJECTIVES
• Financial • Marketin
g
Family
20% annual orientation:
growth in appeal to kids
earnings per and bring the
share family
together
Expand the
Forster an
portfolio of
engaged and
characters
collaborative
and drive the
company
company into
culture
the e-world
• R&D • HR
 PORTER’S 5 FORCES ANALYSIS

Bargain Bargain Rivalry

Threat of Threat of
power of power of
new entrants substitutes among firms
suppliers buyers
(medium) (high) (high)
(low) (high)
 BRAND VALUE
2016 – $38790 m
2017 - $40772 m
MARKET SHARE ON STUDIO
ENTERTAINMENT INDUSTRY

Globally Globally Globally

$ 5.03 billion $ 4.68 billion $ 3.68 billion
Overseas Overseas Overseas
$ 3.14 billion $ 3 billion $ 2.26 billion
U.S. U.S. U.S.
$ 1.89 billion $ 1.68 billion $ 1.42 billion
SWOT ANALYSIS FOR DISNEY
REVENUE OF THE WALT DISNEY COMPANY IN 2017
CHANGES IN THE DISNEY’S SHARES
PRICE
We don’t make movies to make
money.
We make money to make more
movies

~Walt Disney
Thank you

for attention!