Final Review

International Marketing
Ming Chuan University
Jan 4, 2024
Course Objectives
1. Realizing the opportunity and challenge of international marketing.
2. Using marketing theories to improve the competitiveness of international companies in global market.
3. Understanding the future development and trend of international market

( our focus are in these objectives)

2 Annual Review
Exam information
Four essay questions
Time: 13:00 ~ 14:00, Jan 11, 2024

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Questions to be expected
threat
1. International marketing is full of “opportunity” and “challenge” why? (objective 1) (1 st & 2nd lecture)
2. By using what TOOLS can help us find these opportunities and challenges in international marketing?
(objective 1) (3rd lecture)
3. Knowing the theory of “the international marketing context” would help us find opportunity and challenge
thus improving the competitiveness of international marketing. Please explain. (objective 1 & 2) (2 nd lecture)
4. The theory of “culture” and “culture change” help us do international marketing better. Please explain.
(objective 2) (2nd lecture)

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Continue……..
5. Theory of “Porter’s Five Forces” can help us find opportunity and challenge, which also help us do better
international marketing. Why? (objective 1 & 2) (3rd lecture)

6. The decision of “5 entry modes” to penetrate international market helps international marketing, why? ?
(objective 2) (3rd lecture)

7. Compare and contrast “GIS” and “Market Research”, and how they improve the competitiveness of
international marketing? ? (objective 2) (4th lecture)

8. The concept of “STP” is critical to the success of international marketing, why? ? (objective 2) (5th lecture)

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9. How to segment the global market? There are two steps. (objective 2) (5th lecture)

10. Explain the relationship of “STP” and “product”, so that improved the competitiveness of international
marketing. (objective 2) (6th lecture)

11. Explain the relationship of “STP” and “price”, so that improved the competitiveness of international
marketing. (objective 2) (7th lecture)

12. Explain “cost plus method” and “price escalation” (objective 2) (7th lecture)

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13. Explain the relationship of “STP” and “place”,
so that improved the competitiveness of
international marketing. (objective 2) (8th lecture)

14. Explain the relationship of “STP” and

“promotion”, so that improved the
competitiveness of international marketing.
(objective 2) (9th lecture)
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Introduction

Profits are up, and losses are down! We are very proud
of the progress our team has made. Today we’ll review
our wins and losses from last year and give you an
overview of what you can expect for next year.

9 Annual Review February 26, 2024

Last year
Thank you
Thanks to your commitment and strong work ethic, we
know next year will be even better than the last.
We look forward to working together.

Contoso
sales@contoso.com