ADVERTISEMENT

Advertisement (Ad)

 In TV, YouTube or other media, you can watch

or see any advertisement.
 Advertisement is defined as a marketing
communication to promote or sell a
product/service/idea.
 The purpose of ad is to persuade people to
buy and consume product/service/idea.
Ad for Learning English

 It is very important to understand English

in
advertisement because many advertisements are
made in English today.
 There are many factors to make an ad interesting:
 The Language
 Picture and Layout
 Testimony
 Design
 Promotion
 Detail Information of product/ service
Ads in English

 Ads in English usually are:

 Emphasizing the important information
 To the point
 Using the most interesting, logic and polite word-
choice
 Strongly persuading the audience
Type of Advertisement

 Display Ads
 Social Media Ads
 Newspaper and Magazine
 Radio and Podcast
 Outdoor Ads
 Video Ads
 Endorsement Ads
Television Advertisement

 A television advertisement is a span of

television programming produced and paid
for by an organization. It conveys a message
promoting, and aiming to market, a product,
service, or idea.
Endorsement Advertising

 Endorsements are a form of advertising that

uses famous personalities or celebrities who
command a high degree of recognition, trust,
respect or awareness amongst the people.
 Such people advertise for a product lending
their names or images to promote a product
or service.
 This kind of ad is very popular nowadays
Activity

 You are going to make 2 videos of

advertisement. One is a television
advertisement and another is an endorsement
advertisement of any product/service in
English.
 You are free to choose the product/ service. You
are also free to choose which social media to
upload: instagram, facebook, youtube
 Share the link of television ads in Padlet and
endorsement ads in SIPADI
Thank You