Evolution of Traditional to New Media

a. Prehistoric Age
b. Industrial Age
c. Electronic Age
d. New (Information) Age
Evolution of Traditional to New Media
a. Prehistoric technology is technology that
predates recorded history. History is the study of
the past using written records. Anything prior to
the first written accounts of history is prehistoric,
including earlier technologies. About 2.5 million
years before writing was developed, technology
began with the earliest hominids who used
stone tools, which they may have used to start
fires, hunt, and bury their dead.
Evolution of Traditional to New Media
b. Industrial Age The Industrial Age is a period of
history that encompasses the changes in
economic and social organization that began
around 1760 in Great Britain and later in other
countries, characterized chiefly by the replacement
of hand tools with power-driven machines such as
the power loom and the steam engine, and by the
concentration of industry in large establishments.[1]
[2]
Evolution of Traditional to New Media
c. The Information Age(also known as the
Computer Age, Digital Age, or New Media Age)
is a period in human history characterized by the
shift from traditional industry that the
Industrial Revolution brought through
industrialization, to an economy based on
information computerization. The onset of the
Information Age is associated with the
Digital Revolution, just as the Industrial Revolution
marked the onset of the Industrial Age.[1][2]
 Evolution of Traditional to New Media
d. Information Revolution describes
current economic, social and
technological trends beyond the
Industrial Revolution.
 Evolution of Traditional to New Media
Identify traditional
media and new
media and their
relationships
 Evolution of Traditional to New Media
Editorialize the roles
and functions of
media in democratic
society
 Evolution of Traditional to New Media
Search latest theory on
information and media.
Activity theory builds on
the cultural historical
approach to learning of
Vygotsky (1981, 1986)

Jewitt, Carey (2006) Technology, Literacy and Learning, A Multimodal Approach. Retrieved from

https://books.google.com.ph/books?hl=en&lr=&id=O62z3nAd2J8C&oi=fnd&pg=PP2&dq=techn
ology+literacy&ots=7SjVDgxfxN&sig=lsciI8cHndUzsTnktDxq06QLU2s&redir_esc=y#v=onepage&
q=technology%20literacy&f=false
 Media and Information Literacy
Are we media literate? Yes, of course. We have acquired
a great deal of information and developed remarkable
skills. The abilities to speak a language, read, understand
photographs, and follow narratives are significant
achievements, although we often take them for granted.
Source: Potter, James W. (2014). Media Literacy. Retrieved from
https://books.google.com.ph/books?hl=en&lr=&id=zUAXBAAAQBAJ&oi=fnd&p
g=PR1&dq=Media+Literacy&ots=jClFdac_MV&sig=9wVofVlTJr65DwiT8e0RfC
yKqrM&redir_esc=y#v=onepage&q=Media%20Literacy&f=false
on December 5, 2016
 Media and Information Literacy
The idea of information literacy, broadly defined as the
ability to recognise information needs and identify, evaluate
and use information effectively, has been of growing concern
in the education sectors for a number of years; whilst in the
workplace, employers and managers have perhaps attended
more to the need for computer and information technology
skill.
Bruce, Christine Susan (1999). International Journal of Information Management.
Retrieved from
http://www.sciencedirect.com/science/article/pii/S0268401298000450 on
December 5, 2016
 Media and Information Literacy
The use of any technology is shaped by the social context of
its use, and children’s use of new technologies in the home
and the school differs. At the most ‘basic’ level, children
spend three times as long on computers in the home as they
do in school on average (Harrison et al., 2001)
Jewitt, Carey (2006) Technology, Literacy and Learning, A Multimodal Approach.
Retrieved from
https://books.google.com.ph/books?hl=en&lr=&id=O62z3nAd2J8C&oi=fnd&pg=P
P2&dq=technology+literacy&ots=7SjVDgxfxN&sig=lsciI8cHndUzsTnktDxq06QL
U2s&redir_esc=y#v=onepage&q=technology%20literacy&f=false
on December 5, 22015
 Types of Media

a. Print (books, newsletter, magazines, journals, and other

printed materials)
b. Broadcast (radio, television, and film)
c. New Media (internet)
 Types of Media
The most used form of print media for agricultural
information was pamphlets with a mean value of 1.93
followed by posters, newspapers, book/booklets, magazines
and journals with mean values of 1.58, 1.07, 0.82, 0.36 and
0.02 respectively. Thus pamphlets were reported for highest
use while journals being the lowest.

Farooq, Shahid et. al., (2007). ROLE OF PRINT MEDIA IN THE

DISSEMINATION OF AGRICULTURAL INFORMATION AMONG FARMERS:
Retrieved from http://pakjas.com.pk/papers/344.pdf on December 5, 2016