What are the types of media?

Print media: Print media refers to printed materials, such as

books ad magazines, that contain words and images.
Broadcast media: Broadcast media includes information
transmitted through one several mass communication
channels, such as television and radio
Internet media: Internet media is content distributed online
and can include emails and online publications.
Out of media: Out of home media, or OOH, is media reaches
people when they are outside of their homes, like billboards.
 Factors to consider when
selecting types of media

Your budget
Size and nature of your business
Your product or services
Media availability
Your marketing goals
 Print media

Newspapapers

News and other organizations create national, regional (local)

or special interest newspapers and often distribute them
daily. They disseminate and extensive amount of information
at a low prize to readers. Newspapers can include several ad
types, such as classified ads, display ads and inserts
 Advantage of newspapers

 High Frequency: Most national and local newspaper organizations deliver

daily.
 High level of reader engagement: Readers must be decide to purchase a
newspaper and when they read it, increasing their level of engagement
with the content.

Disadvantage of newspapers

 Posibility of becoming ruined: Printers use inexpensive, low quality

paper that becomes discolored and brittle.
 Short period of relevance: Most newspapers contain daily events and
news that lose relevance within a day or two.
Example of print media:

• Newspapers
• Magazines
• Books
• Billboards
• Posters
• Flyers
• Catalogs
• Comic books
• Post cards
• Greeting cards
Broadcast media